The real estate marketing blog

AI Search Audit Showdown: ChatGPT vs. Claude — Which One Wins for Real Estate Agents? If you've been asking yourself "How do I show up when someone asks ChatGPT which real estate agen

How to Use the Pre-Listing Packet GPT to Win More Listings Before You Walk in the DoorMost agents show up to a listing appointment hoping to impress the seller. The best agents have already

The Real Estate Industry Has an AI Misinformation ProblemLet me be direct: what's happening right now in our industry when it comes to AI advice is a problem. Not a small, easily overlooked

This AI Tool Writes and Posts Real Estate Blog Content to Your Website AutomaticallyIf you've ever stared at a blank screen trying to figure out what to write about for your real estate webs

The Real Reason AI Isn't Working for Most Realtors (And How to Fix It)Despite 68% of realtors now using AI tools, only 17% report seeing a significant positive impact on their business. If y

How to Create AI-Powered Home Buyer Guides That Generate Leads (Even If You're Not Tech Savvy)Remember the days when creating a home buyer guide meant hours of research, writing, updating ma

How to Use ChatGPT to Decode Market Trends (Without a Tech Degree)You know that uncomfortable moment when a buyer asks, "So... is the market about to crash?" and you feel like you need a cry

How to Make ChatGPT Sound Like YOU (Not a Robot)Let's be honest—one of the biggest concerns about using AI in real estate is sounding like everyone else. You've built your reputation on be

The Free Newsletter That Could Transform Your Real Estate AdvertisingIf you've ever struggled to write headlines that grab attention, you're not alone. Most real estate agents know they need

AI for Real Estate Agents: A Practical Guide to Getting Started TodayThe conversation around AI often focuses on what's coming next, but there's a more important question: what can artificia

How to Uncover Forgotten Real Estate Leads with Claude AI's Gmail ConnectorAs real estate agents, we've all been there. You're managing dozens of conversations, juggling showings, negotiatio

ChatGPT vs Claude vs Gemini: Which AI Tool Should Real Estate Agents Use in 2025?If you're a real estate agent trying to leverage AI in your business, you've probably asked yourself: "Which

Basic Content Marketing About the Expert: Sam Woods is a Fractional Chief AI Officer, who designs, architects, and creates AI/ML solutions that increase revenue and maximize profits. Sam got

Unlocking the Power of AI: How to Extract Valuable Knowledge using Chat GPTIn today's digital age, continuous learning is essential for success across various professions. Whether you're in

How to Create Real Estate Newsletters in Under 5 Minutes with AITransform your client communication with this game-changing ChatGPT prompt that turns voice responses into polished newsletter

How to Create Professional Real Estate Newsletters with ChatGPT in Under 10 MinutesAre you struggling to maintain consistent communication with your sphere of influence? Do you find yourself

Google's Nano Banana AI: A Game-Changer for Real Estate MarketingGoogle just dropped something that could revolutionize how real estate professionals handle their visual marketing – and it

How to Create Winning Pre-Listing Packets Using AI in MinutesTransform your listing appointments with personalized, professional packets that wow prospects before you even walk through the d

ChatGPT Agent: The AI Assistant We've Been Waiting For, or Just Another Gimmick?Ever since ChatGPT burst onto the scene a few years ago, many of us have been dreaming of that Jarvis-like AI

How to Use ChatGPT Projects to Ensure Your Real Estate Marketing Is CompliantReal estate marketing comes with a complex web of rules, regulations, and legal requirements that can be overwhel

How to Use ChatGPT for Virtual Home Staging: Save Hundreds on Real Estate MarketingWhat if you could transform an empty living room photo into a beautifully staged space using just a simple

Is It Too Late to Start Using AI in Real Estate?Spoiler alert: You're not too late—you're actually right on time for what matters most. If you've been wondering whether you've missed

The Only AI Prompting Technique That Actually Works for Real Estate Agents (90% Accuracy Boost!)If you're using AI like ChatGPT, then you know how to write prompts, and you've probably been

Garry and I have been hard at work developing a new coaching program just for you— And we’re very excited about it, because we believe it addresses the uncertainty that many agents and b

With over 1.5 million real estate agents in the U.S., it can be hard to stand out. The good news is Google offers a powerful, yet underutilized set of marketing tools. Real estate agents and

FCC’s New Lead Generation RuleTakes Effect January 2025 FCC Cracks Down on Lead Generation Starting in January 2025, the FCC’s new rules for lead generation will go into effect. If you�

It's that time of year again when we gear up for the next big Listing Summit. Over the past three years, the Listing Summit has become the go-to event for real estate professionals seeking i

Essential Strategies for Real Estate Agents to Win More ListingsFeeling like you've lost control of your real estate business? You're not alone. Many agents, especially buyer agents, are sen

In today’s shifting real estate market, agents are facing new challenges, especially when it comes to handling buyer brokerage fees. A common question many agents are asking is, “What if

In the real estate world, things are changing fast. If you’re a buyer’s agent, you’ve likely noticed some shifts that are reshaping the way you do business. You now need a signed buyer

Are showing agreements becoming the new standard in real estate? Are traditional buyer agreements fading away? If you're a real estate agent, you've likely been hearing more about showing ag

Navigating the Post-Settlement World: What Real Estate Agents Need to KnowAs real estate professionals, staying informed and adaptable is key to thriving in an ever-changing market. Recently

The National Association of Realtors (NAR) recently sent shockwaves through the real estate industry with an update on the upcoming changes to buyer representation agreements. Stemming from

On April 24th, the judge in the Sitzer Burnett class action lawsuit granted preliminary approval of the settlement put forth by the National Association of Realtors.Now the settlement will m

The headlines around the proposed NAR lawsuit settlement are pretty dramatic, and over the last couple of weeks, we’ve seen a lot of fear, uncertainty… and even panic. So we reached

The headlines around the proposed NAR lawsuit settlement are pretty dramatic, so it’s no wonder we’re seeing so much fear and confusion among real estate professionals.There are very pra

The commission lawsuits have become a controversial subject in the real estate community. Agents often find themselves in the crosshairs of these discussions, facing dilemmas about how to re

As we step into 2024, the real estate landscape presents a unique set of challenges and opportunities for agents and brokers. The past years have been a rollercoaster for the industry, with

In the fast-paced world of real estate, having a clear and actionable business plan is not just a option; it's a necessity for survival and growth. The journey from setting goals to achievin

Thanks to everyone who supported Listing Summit 2024 as an Early Bird supporter! 

Ever found yourself captivated by the allure of a potential dream home, pondering the opportune moment to take the plunge into homeownership? You're not alone in this contemplation.In today'

Ever felt uncertain about which direction to go in? That's where many real estate agents find themselves today.Zillow Group has made a bold move by acquiring FollowUpBoss - an industry-favor

Imagine this: a tool that scours through data, understands your potential clients' needs, and connects you with them at the right time. Sounds unreal?We're stepping into an era where artific

What if you could sip on strategies as deliciously effective as your go-to fall drink? We're talking Move-Up Programs, Home Anniversary Celebrations, mastering Expired Listings - they’re a

Does Zillow's innovative loan program have potential to change the home buying process significantly, or is it a really sophisticated scam?Imagine only needing to cough up 1% of a down payme

Ever wondered how some people seem to squeeze more out of a 24-hour day? How they manage to juggle work, family, and personal interests with ease?You might think it's magic. But the secret s

UPDATED 28 March 2024: We filmed a new episode to discuss the settlement and how to prepare. The older video has been replaced. You can access the latest post on the NAR Settlement here

Navigating the National Association of Realtors Lawsuit is a bit like trying to find your way through a maze blindfolded...and on roller skates.No, seriously. It's that tricky!This legal jug

Ever find yourself caught in a downpour without an umbrella? That's how many folks feel about the NAR commission lawsuits. Like rain from a clear sky, these suits have thrown the real estate

It’s that time of year again when we gear up for the next big Listing Summit. Over the past two years, the Listing Summit has become the go-to event for real estate professionals seeki

Most of the time when working in real estate, you are just one person who has to complete all of the day to day tasks necessary to run your business. But what if it were possible to relieve

A very important part of your marketing strategy should include a video of your real estate listings. While that may seem daunting, it's actually very easy to create engaging and organic vid

With today's low home inventory and high competition, many Realtors and agents are asking, "How do I find and get more listings?" The secret lies in understanding the behavior of home seller

Let's face it, all your skills as a real estate agent won't matter much if you don't have anyone to buy or sell houses. Generating real estate leads can seem tedious or not worth the time an

The competition in real estate is at at all time high, which means it can be difficult to stand above the rest. In this episode, Chris shares three methods to share your value to your real e

11/6/23 Update: The verdict is in and it's a BIG ONE. Check out our blog detailing the fallout and what you can do to prepare. Click Here to view, "NAR Lawsuit Verdict: What Do Real Est

On this episode, Garry is joined by his friend and Realtor extaordianire Jim Walberg. Jim has made his career selling luxury real estate in California, earning himself a spot in the Top 1% o

It happens–a home just isn't able to be sold and the listing expires. With the traditional way of reversing these expired listings, you have to do a ton of cold calling which no one enjoys

These days, it's getting harder and harder to stay on top of your competition and get more listings. But what if there was a way to seal the deal BEFORE you even show up to the appointment?

Throughout their time in real estate, Chris and Garry have determined seven common fears that all real estate agents face that hold them back in their practices. In this episode of The Chris

ChatGPT is here to stay, so how can real estate agents take advantage of this tool to build their businesses, market listings, and save them more time? Chris and Garry are joined on this epi

This week Chris and Garry are joined by Mike Simonson, founder and president of Altos Research, to discuss the current state of the real estate market. They'll touch on topics such as fears

Hosting an open house is a staple of real estate, but are you getting the biggest impact and boost to your business from these events? Garry has hosted close to 600 open houses during his ca

Discover how to avoid common Real Estate Listing Mistakes that can hinder your success as an agent, and learn effective strategies for growth in the industry.

When it comes down to it, there are only a few ways to make MORE money selling real estate. In this episode, Chris and Garry share three ways that agents can grow their income without having

More often than not in real estate, you're a team of one. It's up to you to meet with clients, prepare listings, and field phone calls...which can get overwhelming! It also leads to bottlene

Burnout is something most all real estate agents encounter. The big question is, how do you fix it? The solution is actually to prevent it from happening in the first place. Developing menta

Did you know that 52% of sellers in the last year were Baby Boomers?  Boomers are the largest group of home sellers, and at 39% of home buyers, they are on the move more than any o

Can ChatGPT Takeover Real Estate? Most definitely not! But there are super powers available to real estate professionals when they learn how to unlock the power of ChatGPT.In this video, Chr

Are you struggling to get real estate listings while other agents seem to have them falling in their lap on a daily basis? In this video, we discuss the main reasons why this is happening an

In our latest YouTube video, Chris and Garry share their experiences navigating past recessions and real estate down turns. Watch the video for tips, advice, and insights from a couple exper

The Commission Calculator is Available NowThe Commission Calculator was created to help you understand what milestones you need to reach to hit your commission goal. This powerful tool is de

If you're a real estate agent, chances are you've heard about the "Big Three" of real estate marketing: buying online leads, door knocking, and cold calling. But what if we told you that the

The Commission Calculator is Available NowWe love the holidays at the Paperless Agent. It’s a time for family, friends and creating lasting memories. It’s also a time to reflect back on

Download Your Free Holiday Gift From Garry and ChrisIt’s the most wonderful time of the year, and what a year it was! Many folks use the holidays to reflect on the previous year, but

The complete listing marketing manual for selling homes in a shifting marketDo you want to set yourself apart from other realtors?Then give your customers exactly what they want (market thei

What is a Brand? A brand, according to Merriam-Webster is “a public image, reputation, or identity conceived as something to be marketed or promoted.” In real estate, our brand

Last year's Listing Summit was a HUGE hit and we couldn’t be more excited to bring you all of the strategies, tactics, tools and resources needed to dominate your local market… again!Lis

Many real estate markets are starting to shift, and we are seeing market conditions that are much different than they have been for the last three or four years. Homes are taking days, weeks

What is a Home Buyer's Guide?A Home Buyer's Guide is a document that real estate professionals use to market themselves and find, attract, and cultivate buyer leads. A typical Buyer's Guide

Recently, there has been a lot of discussion about the uncertainty surrounding the real estate market. Oftentimes, the best way to figure out what's actually going on in the market is to tal

You can get more eyes on your new client’s home if you share a “just listed” Instagram post. With more and more buyers turning to social media for house hunting, this is a platform to

Whether you’re brand new to design or just new to Canva, this guide to Canva for real estate agents will help you get started. From creating your account to building a brand kit and design

When discussing price reductions with sellers, you should refer to them as “price adjustments.” This language is a psychological factor that takes the negative connotation surrounding �

It is possible to generate email leads, even if you have a small list. Buyers want to be contacted by you. In fact, a 2021 survey from NAR found that buyers want agents who: Sends me emails

There are seven agent marketing trends that we see happening over the course of next year. Understanding these trends will help you become a better marketer so you can sell more homes!1. Tik

Creating content pillars for Instagram is a simple but powerful way to stay on-brand, reach more potential clients, and create content faster and with more ease. How? Your content pillars re

Every real estate agent wants to know how to get more listings, right? While there are many ways to get new listings, social media is one that shouldn’t be overlooked. Why? Almost all

Do you want to hear some good real estate news? Real estate gurus and economists are saying the market is shifting. This means that more listings are going to come to the market. I

Using home hashtags, hashtags related to homeownership, on Instagram can help you get your content in front of people who are thinking about buying and selling. According to 2021 data, an ov

Social outreach can be easily overlooked as a tool to grow your business. You post on your profiles—that’s enough, right? Not really. While your feed posts help people understand what yo

A new agent isn’t just an individual with a real estate license still hot off the printer… a ‘new agent’ is any agent who’s been in the business less than year, has zero sales or e

To grow your business, you need to turn listings to leads. However, finding quality seller leads can be time-consuming and expensive. Many effective lead-generation tactics require you to sp

We’ve been working on something EPIC for New Agents, and we need your help!New Agent Skills Accelerator (N.A.S.A.)We know it’s a tough market out there, especially for New Agents.There�

The 5 Ps of marketing is a core marketing principle that can help you better understand how to market your business. This principle was originally developed by author Edmund Jerome in the 19

Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second!So how can we, as real estate

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential cli

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven’t been successful thus

Get more out of your real estate social media posts, no matter which platforms you like to use, with this checklist. There’s a lot to remember when creating a post that’s effective and r

With so many door hanger designs to choose from, how do you decide on one for your campaign? To maximize ROI potential and ultimately increase client acquisition rates, you can’t overlook

A strong referral network is non-negotiable as a real estate agent. Referrals continue to be the primary way buyers and sellers find real estate agents, according to a 2021 report from NAR.�

Are you just sharing on Facebook to check a box or do you have a Facebook content strategy? The latter is critical for making the most of your time spent on this social media platform. As th

Your branding is a key piece of your overall marketing. As marketing guru Seth Godin says, “A brand is the set of expectations, memories, stories and relationships that, taken together, ac

With so many real estate marketing ideas out there, how do you choose the ones that work best for your neighborhood farming efforts? Being the real estate agent for your area can lead to mor

  Representing Home Buyers In Today’s Market It’s a difficult market for buyers. Low inventory and record demand have created a highly competitive atmosphere. Home prices are so

It’s important to have a lead generation funnel that’s always full—and the good news is, you’re in demand. According to the National Association of Realtors’ (NAR) annual report, 9

This is the LinkedIn 101 guide you’ve been looking for if you’re new to LinkedIn or simply want to improve your presence as a real estate agent. With more than LinkedIn 722 million membe

You might not think your Realtor Instagram bio matters all that much. It’s just another profile to fill out, right? Not necessarily. Buying and selling a house is more than just a business

Do you have a client referral email strategy? If not, now is the time to create one because 40 percent of all buyers choose their real estate agent based on referrals from friends, neighbors

It’s important to keep your marketing relevant by using topical real estate holidays and general holidays to inspire your content. While your brand stays the same, you have to evolve your

There are so many postcard design ideas you can use to stand out—how do you choose the right design for your neighborhood farming campaign? There are a few key factors to consider, like he

If you never know where to start when choosing hashtags, this Instagram hashtag cheat sheet was made for you. On Instagram, hashtags matter a lot, but if you don’t how to choose them or ho

LinkedIn newsletters are a powerful tool you may be overlooking. Engaging with your community and posting regularly on this platform is valuable, but what if you could get right into your cl

Local online marketing is critical for the success of your business, which likely relies heavily on local clients. Door hangers and mailer marketing allow you to reach people nearby who need

If you struggle with marketing, you may be tempted to hire a real estate marketing company. While it would take the work off your shoulders, which is a relief, it might not be necessary. Not

Door hanger marketing is a traditional strategy to reach local clients directly. While this can be an effective marketing method, it can also be time-consuming. With a never-ending to-do lis

If you create Instagram content just to check a box, you may be thinking: Instagram just doesn’t work for my business or I post every day, but I still don’t get any clients! Instagram ca

Interior design hashtags can help you reach more potential clients. We call these industry adjacent hashtags, meaning, they may not drive direct leads, but they can be used to expand your re

Having a marketing system is key to your success. It’s not just to make your brand stand out. It’s not just to do what everyone else is doing. A powerful real estate marketing system bec

Your realtor headshots are more important than you might first assume. The real estate industry is about more than helping someone buy or sell a house. Sure, that’s how you earn a commissi

An Instagram profile template makes your life easier—no more guessing about what goes where. More importantly, it helps you stand out among your competitors. With more than three million a

If you search “real estate branding” in Google, you’ll get 144,000,000 results because this is a key element of any successful real estate business. Especially, now where there’s dou

An eNewsletter may seem like an outdated form of marketing. Yet, according to a recent survey from TheClose, 66 percent of real estate agents are focused on improving the success of their em

Real estate agent marketing is unique in many ways. You need to actively connect with people who may want to make a big life decision to buy or sell a home in months or even years down the l

Over the last few months, we’ve been hard at work developing something very exciting...  Something we’ve never done before…  Something that’ll set you up for the

When coming up with real estate captions for Instagram, you may be at a loss. What should you say about your new house sale? How do you best share tips about home buying and selling? How can

Every agent wants to know how to get 10 listings in 30 days, right? Luckily, now is the time to figure it out and implement powerful strategies to make it happen. As Realtor.com’s 2021 Mon

When we ask agents, “What is the purpose of advertising a property on Facebook or Instagram?” they usually reply with:“To help me sell the home” “To get people interested in t

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know wha

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts posi

Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be a

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren’t thinking much -- if at a

The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and

Two No-Cost Tips for Looking AMAZING in Your VideosSTOP! Before you read any further, we need to know… Do you want to:Look younger in your marketing videos?Eliminate the shadows that

Drum roll, please. What follows is a COMPLETE LIST of all the equipment you’re going to need to shoot the most important videos in your marketing arsenal. Are you ready?  Ok

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating.

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video tren

 Video is oh-so-important for real estate social media strategy. If you want to grow your social media influence, if you want to build your real estate business quickly and inexpensivel

A bitter pill for you first: likes and comments on your social media posts -- even your number of followers -- do not equal business.  And anyone who is telling you different, is l

Listings live longer on Instagram than they live on the MLS. That’s because as a listing goes through different phases it allows us to “multipurpose the content,” meaning we can g

The R.A.V.E. Method for Answering the Question: "What Should I Post on Social Media?"Posting on social media like Facebook and Instagram can be a great way to stay in touch with your family,

A constant concern for real estate professionals is where their next deal is coming from. Often, that concern leads to a scattered lead generation approach. We hear about the hot new thing a

We’re going to focus on the listing appointment. That’s your Super Bowl. That’s your big performance. That’s what determines whether you are a top listing agent or not.And once you�

My husband and I are doing some remodeling right now. Not the whole house, just the kitchen. But as you remodel, it’s natural to think, “Hmmm, now the rest of the house isn’t as nice a

To enter the giveaway for a chance to win a Paperless Agent T-Shirt & a $50 Amazon gift card: 1. Follow @thepaperlessagent on Instagram  2. Like the Open House Ep. 3 post&

Our deepest gratitude to everyone... from our Paperless Agent Team to our clients, partners, friends, family, and everyone else who has supported us and believed in us... we thank you!As a t

Don't get left behind... start setting your goals for 2021 NOW, and achieve them sooner with the 21-Day Goal Acceleration Program.  The 21-Day Goal Challenge uses proven methods for set

New Agent? Our Very Own Listing Expert Agent Garry Creath Answers Your Questions...If you’re like a lot of new agents I talk to, you're probably feeling frustrated right now…Frustrated b

Want to Achieve Your 2021 Goals? Here's the ONE Thing You Must Do...As 2020 draws to a close and you start to look ahead to 2021, what do you want to achieve next year? Do you want to sell m

The new year is quickly approaching… And what you do NOW will set the tone for your entire 2021 year.  The decisions you make right now can set you up for success... �

No one saw this year coming, from the pandemic to the housing market, it was a surprise to us all. But with the housing forecast predicted to remain the same into 2021, a few things are cert

I’m sure you’ve heard this phrase a lot…We’ve been hearing it, in some way or another, since Y2K… “Real Estate is moving further into the digital realm.” But what doe

Generate over 4x more interactions with these Instagram Stories Templates.Here are some Instagram stats* you need to know: 500 million Instagram accounts use Instagram Stories ever

So you just had a GREAT listing appointment, you nailed the presentation and got the signature… Now what? You want to keep that momentum going and use that energy to start promot

“'It’s as hot a seller’s market as I’ve ever seen’: More than half of all July home offers faced competition” - Excerpt from a recent Inman article.*  Whether you�

The traditional way to market a home has always been to showcase the front of the house…But as I started looking at buying my first home, I began to wonder why more real estate agents didn

 This summer is different… The heat’s still here, but the vacations and celebrations are gone.   The market’s still hot, but there’s a shortage of homes.&nbs

With the ever changing climate right now, Virtual Walkthrough Videos are here to stay… In fact, In 2017, NAR found that of respondents who used the internet in their [home] search, 89

This year, Chris and Garry took our 4th of July sale celebration to the next level. They’re celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts. Chec

Last week we shared an inside look at our new 21-day activity plan for more summer sales…The activities you should be doing now to ensure you have a strong summer no matter what happens in

With everything going on in the world and all the uncertainty in the markets right now, we found a lot members of the Paperless Agent community were looking for a plan --The activities they

One of the most common questions we get from agents is:“What should I post on social media??” We get this question so often, in fact, that we’ve created a formula for it! &nb

How can realtors get leads, listings, and clients right now? As the economy starts to open up, the demand for homes is predicted to surge. The buyers and sellers who will move in coming

Home sellers are paying attention to you and other agents right now.They’re waiting for the “right time” to sell and deciding who to go with. And our All-New Virtual Pre-Listing P

How do you still engage with Buyers AND Sellers, when you can’t meet in person?The answer: 4 Virtual Showing Strategies.Download the PDF below and check them out now! Plus, we've incl

With all of the information floating around about stimulus packages and loans, you're probably wondering what this bail out means to you, as a real estate agent, and how you can get access t

There’s a rampant problem in the real estate industry right now...  According to the NAR 2017 Profile of Home Buyers and Sellers, 89% of home buyers and 85% of home sellers said they

Creating video content to use for your real estate practice can be a daunting task! Fortunately, there are many tools available that you can use to make the job much easier. In this video, C

Using Instagram can be hard enough, but for real estate professionals, trying to find the right content to post can make it even harder than it already is…. especially when you take into a

How many real estate listing appointments have you been on in the past month? How many did you close? For most of us, it’s crucial that we nail each and every listing appointment we get. &

There’s a rampant problem in the real estate industry right now...  According to the NAR 2017 Profile of Home Buyers and Sellers, 89% of home buyers and 85% of home sellers said they

Last week we talked a little about what Instagram Stories are and why they’re important for marketing on Instagram.  If you’ll recall the numbers from last week; There are 800 milli

If you’ve been following along with our blog posts this year then you’ve probably noticed a theme by now: Instagram.  As one of the biggest and fastest growing social media platform

As important as social media is, it’s also time consuming... It takes time to find the right content to post,  the right caption to post, and to create the right hashtags and tags(che

It’s 2020, so you’ve probably heard about Instagram by now, but did you know that not only is Instagram one of the fastest growing social media networks in the world, it’s also one of

The 21-Day Goal Challenge uses proven methods for setting your career goals, designing your business plans and gaining massive traction on accomplishing those goals. Over a 21 day period, yo

With a new year approaching, most of us have one thing on our mind: Setting Goals for 2020 and actually achieving those goals this year. You know a good plan of attack will greatly impr

We started the fight to change our industry for the better when we originally launched the Real Estate Digital Marketer (REDM™) certification in January of 2016.    Since th

Good news from the front…   Help has arrived in our battle against the forces determined to diminish our value while going after our clients.   And it comes in the form of this p

You need to ask yourself… What’s the major and compelling reason a seller should choose you?    If you don’t have a strong answer, then you're at risk.    Because o

Today, there are more forces fighting against Agents and Brokers then ever before.   There’s tech companies and investors looking to diminish our value in the market...   There's

A new year always comes with new goals, new expectations, and new leads. In order to attract those new leads, you need to set yourself apart and stand out like a top agent…   Which ca

Have you ever wondered why Facebook won’t work for you? When we first started using Facebook Ads back in 2013 we spent a TON of time and money trying to get them to work for us but to no a

According to research by Cisco, more than 80% of all traffic on the internet will be video in just three years. This makes it incredibly important that we understand best practices for utili

A Listing Presentation educates your potential seller on the home selling process and outlines the benefits of working with you to do that. A Buyer Presentation is similar, but geared toward

As a real estate agent, showing up on Google is extremely important.  Clients, prospective clients, and leads will all google an agent before committing to work with them. One of the wa

Download iBuyer Template forYou Listing Presentation Below... Download the PDF Sample Download the PowerPoint Version for PC & Android Download the Keynote Version for MAC iBuyers are a

A constant concern for real estate professionals is where their next deal is coming from. Often, that concern leads to a scattered lead generation approach. We hear about the hot new thing a

What are YouTube Ads? YouTube Ads are the ads that pop up before, during, or after a YouTube video. One of the greatest things about YouTube ads is that you don’t pay anything for advertis

As real estate agents, we’re constantly looking for innovative ways to get listings and stand out from the competition. Because these days, our competition is everywhere. Discount brokerag

As you’ve probably heard, Facebook is rolling out some major changes to what they allow in Marketing and Advertising, changes that directly impact Real Estate. The next time you login

If you read our previous blog, Proven Pre-Listing Strategies from a Listing Expert, you know how important your Pre-Listing Strategy is.  The Pre-listing strategy serves to educate our

What Is A Powerful Online Reputation? According to NAR’s Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home seller

We all know real estate is a networking industry. If you’re not networking and building contacts, then you’re not growing... and if you’re not growing, then there’s probably untapped

If you do a quick Google search for your name and city, you’re probably going to see LinkedIn show up in the top 3 – 5 search results. An easy way to improve your online reputation and m

Done well, a pre-listing strategy will go a long way towards making the actual Listing Appointment a success.  The pre-listing strategy introduces your value to your potential clients a

Videos are essential for a real estate business, and to put it simply, if you’re not doing videos you’re not making money.    If you look at these 3 facts about video marketing

One of the most important lessons you can internalize about growing your business in the digital age is that you have to "meet your customers where they are."  That used to be simple: p

Back in 2014, Chris and I took a trip to Mississauga, Canada for a real estate conference.   It was there where we first met Chip Barkel. Today, Chip has a pipeline of over $36,000,000

As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as

Hillary's Business Then and Now Hillary joined The Paperless Agent community back in 2013, when she was focused on becoming one of the first Green Realtors in her area. The training she went

This year, Chris and Garry took our 4th of July sale celebration to the next level. They're celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts. Check out

Do people who know you think of you as an EXPERT when it comes to listing and selling homes?   Not just that they know you’re in real estate… But do people see you as THE authority

We recently hosted a Marketing Club member training session with renowned Instagram expert Sue B. Zimmerman. We've compiled the best tips and advice for real estate professionals wanting to

These 5 marketing activities will get you massive boost in word of mouth business, more referrals & recommendations, and solidify your reputation as an expert in your local market. These

A key difference for many top listing agents is a well-designed process to prepare for a listing appointment and stand out from their competition. Garry Creath and Chris Scott have designed

Real estate videos for marketing don’t have to be complicated and they don’t have to be fancy. You can make videos marketing real estate using just your phone. And the video will still g

Fastest & Easiest Source of Listings   Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers.   Word-of-Mouth is defined

Facebook can be frustrating if you’re trying to use it to grow your real estate practice and career. Whether it’s sharing content, running ads, or getting leads, the Facebook formula is

Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads.   Facebook no longer allows real estate advertisers to select spe

Let me ask you a question…     As you look towards 2019, are you planning to sell more homes than you did in 2018? I think most of us would say HECK YES! We all start the year fe

    Happy Holidays from The Paperless Agent Enjoy a Laugh on Us! Here at The Paperless Agent, we film A LOT of video, and believe it or not, things don’t always go to plan. S

  All this week, we’ve been talking about the brand-new Listing Expert Agent Program & Certification (LEAP). So today, we thought we’d take a deeper look and show you what’s a

Why is Chris holding a pack of gum in the video above? To make a fairly obvious point: Marketing yourself as a real estate pro is MUCH DIFFERENT than marketing a pack a gum. The type of mark

    If you’ve been watching your inboxes, then you know Chris and Garry have been locked away in the studio working hard on a brand new program called the Listing Expert Agen

  Over the last few months, Chris and I have been hard at work developing a new program for you. And we’re VERY excited about it because it’s a topic near and dear to me: becoming a

To help you get the most out of your 30-Days to More Sales Action Plan, I want to share a powerful supplemental tool with you: The Client Welcome Kit.  In Marketing Speak, the Client Wel

How to Create Your Business Profile: Access your Instagram account on your phone. Go to your profile. Click on the three bars in the upper right-hand corner. Click ‘Settings’ at

[Video Summary] Facebook’s Lookalike Audience feature is very connected to the Custom Audience feature, Lookalike audiences are marketing lists you can create in Facebook that use the info

[Video Summary] Custom audiences are marketing lists you can create in Facebook. You can create custom audiences from: Data Files – Custom or Contact files in CSV format. Facebook Enga

[Video Summary] When you look at all the ads ran on the FB platform, the typical advertiser on Facebook only gets a 1% click-through rate on their advertisement. That’s the average re

Yesterday we shared our new 30-day action plan with everyone to kick-off this Fourth of July week. In that plan, we talk about is Garry’s Five Fifty-Five program. It’s a system f

Here at The Paperless Agent, we’re gearing up for the Fourth of July as we’re sure many of you are! But before you take off for the barbecues and fireworks, we wanted to share a

  While online retailers have opened us up to a global marketplace, there’s a growing movement to “go local” by patronizing and supporting community businesses. Many real estate b

You probably already know this, but according to the National Association of Realtors, 69% of home sellers found their real estate agent either through one of two ways. Through a referral Th

Here’s just some of what you’ll get when you try the Paperless Agent Coaching Club for $1 today… Facebook Marketing for Real Estate ($597 value) Learn how to promote your

Have you ever stopped to think about what your clients really want? Knowing what clients want is a key principle in serving them well… and to finding more! According to NAR, home selle

Facebook helps you make better promises to your home sellers…and by making better promises, you can improve your listing presentation. When it comes to working with home sellers, they th

Campaign #1: Marketing Real Estate In the example below, the ad is promoting a home for sale. When a person clicks on the ad, they are taken to a page on a website with more photos and infor

Facebook is the top marketing tool for real estate agents and brokers to reach their customers. But the rules have completely changed to get leads, find clients, and promote your business on

As real estate agents, we are constantly looking for new, untapped sources of leads. Today we’re going to look at one such source: builders and new homes. . Last year more than 608,000 new

We’re all pretty familiar with the saying, out with the old and in with the new! While Omnipresent Marketing may not be a new concept in general, it is to most real estate agents. The

There are few questions that real estate agents dread more than, “When are you going to hold an Open House for our property?” Many experienced Realtors cringe at the thought of sitting a

Want to Attend a Half-day Workshop Hosted by Garry and Chris? Then Join Us in Vegas on September 17th for a Half-Day Workshop as Part of the Realtor.com Results Summit! What are you doing Se

Do you want to give sellers a 5-star experience and win more listings… while helping change the real estate industry for the better? Let me ask you a question: How many of you have bee

Get tech tips, advice, and laughs from Garry Wise and myself as we walk the trade show floor at the California Association of REALTOS® annual Expo. We try to answer this question (for our

Garry and Chris are Crashing a Party in Las Vegas… And They Want You to Join! Come September, Garry and I will be crashing a party in Las Vegas… And we want you to join us! Where

Working with home buyers can often be time-consuming and frustrating. You may have even seen estimates that home buyers should expect the homebuying process to take a minimum of four months.

Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85% of

CRM stands for “Customer Relationship Management,” and over the years real estate agents have used a variety of tools to manage and track their client relationships. In the old days, we

Chip Barkel is a Realtor® with the Toronto, Canada luxury brokerage, Chestnut Park Real Estate Ltd., a Christies International Real Estate affiliate, and he has been a member of The Paperle

What Can You Expect from REDM: Live? Your Real Estate Digital Marketer: Live Instructors Break It Down! REDM: Live Starts January 8th. Sign up now and save 50% with our New Year’s Spec

Do you want to give sellers a 5-star experience and win more listings… while helping change the real estate industry for the better? REDM: Live Starts January 8th. Sign up now, and sav

It’s an open secret: many real estate agents believe online seller leads aren’t valuable. They don’t convert … they take too long to convert … they take too much effort … it’s

Garry and I filmed A LOT of videos here at The Paperless Agent this year… Looking back, we shot more than 24 Coaching Club sessions, 52 public trainings, several new products, live ev

Most real estate agents understand that to create a pipeline for future business, they need to continuously bring in new leads. However, engaging and converting leads is not a “one size fi

We invited Tom Hayman and Greg Markov from the Real Estate Negotiation Institute to present to Paperless Agent Coaching Club Members on tactics for success in real estate negotiations. They

You need to rethink your relationship with your real estate landing pages. As more and more consumers get their real estate information online, your first connection with potential clients i

Real estate newsletters have been around for years, but advancements in technology and the growth of social media has changed the way top agents are staying in touch with their clients. If w

Today, I wanted to take a second and talk about why we created ASAP in the first place. We’re frequently contacted by Coaching Club clients and agents interested in either 1-on-1 coach

Happy Friday! Today, we want to share a practical, actionable tip to help you get more business. Earlier this week, we talked about the importance of referral and repeat business, and we sha

For most real estate professionals, repeat and referral business makes up a significant portion of our businesses. In fact, according to the National Association of Realtors, on average 60%

We Want to Know: What Would You Like to See in a Sales Training / Production Plan? Putting a sign in the yard after winning a listing appointment is one of THE BEST feelings. It’s the

As new real estate agents, we are often taught to reach out to expired listings in the MLS as a way to prospect for clients. You may have been given this script: “Hey I saw that your home

Recently Evernote sent out an email regarding some security issues they have noticed on members accounts. This email was not sent out to everyone, only those members that they noticed suspic

Are you intimidated by planning events? Or maybe you have already done it, and it was just so overwhelming that you don’t plan on doing it again. We’ve made it easy for you by having

How many times have you posted on Instagram in the last week? The last month? Instagram used to show the most recent posts from accounts you’re following, but they have recently adopted Fa

Marketing campaigns play a crucial role in our job as Real Estate Agents, so it is always paramount that our campaigns are top notch and deliver results! Individual tactics aimed at creating

Why Instagram? Do you have an Instagram account? Are you active on your Instagram account and getting results? If you were to go into Instagram you’d see that there are millions of adverti

Today’s the Day! Enroll Now for the Real Estate Entrepreneur’s Academy Watch the video or scroll below for all the details on the course! This week, we’ve been talking abou

Creating a brand on Facebook for your Real Estate business is as important as a first impression, because it may likely be a leads first impression of you! Your potential customers will form

Evaluating Markets and Opportunities for the Best Returns As we build up to the launch of Real Estate Entrepreneur’s Academy… Here’s a quick preview of what you can expect

Are You Ready to Transform your Real Estate Practice into a Real Estate Business? Introducing the Real Estate Entrepreneur’s Academy… A six-week guided study for real estate entr

How many real estate listing appointments have you been on in the past month? How many did you close? For most of us, it’s crucial that we nail each and every listing appointment we get. H

To become successful at digitally marketing yourself and your brand, it is important to have a presence across most social media platforms. Since Facebook expanded its  ad platform to inclu

Do you consider yourself “just another real estate agent or broker”, or do you see yourself as a Real Estate Entrepreneur? By our definition, a real estate entrepreneur has that

Still Thinking about Joining Us for the Paperless Agent Workshop and Realtor.com Results Summit? Here’s exactly what you can expect to learn… The price goes up to $299 (from $199

Then Save the Date: September 17th… And Join Garry and Chris for a 1-day Workshop (and Party) in Vegas! We have huge news! You guys have been asking for this for the last two yearsR

Marketing your listings is about so much more than “just doing enough”… You know, putting a sign in the yard, putting on the MLS, and praying that it sells. So let’s take a l

The greatest benefit of becoming a Local Market Master is having a brand that is recognized in – and that resonates with – your ideal customers. Your brand’s meaning comes from

To become a successful brokerage and Local Market Master, your brand needs to be consistently shared with your ideal audience, in a variety of different places and ways. Three of the most p

Looking for Your Competitive Advantage this Real Estate Selling Season? Good news… The Real Estate Digital Marketer (REDM™) Certification Course Opens Tomorrow With real estate’

If you have been following along our three-part series; What you need to know to rock your next Listing Appointment (PART 1), you will have read about a number of tools and resources that Ga

A carefully crafted digital Listing Presentation, or marketing proposal, should catch the attention of a seller, build rapport, address objections before they are verbalized, and leave selle

The truth is; the more knowledge you have the more you will differentiate your business, the better care you can give your clients, and the more successful (and respected) your agency will b

Selecting and working in the wrong local market is a costly mistake that many real estate professionals make but with some background knowledge it’s an error that you can avoid. If you sel

Lately, the Carousel ad has been one of the top performing Facebook ad types we’re run at Goodlife Realty to date. And now Chris Scott, president of Goodlife Realty and co-founder of The P

Creating video may not be easy, but it is absolutely worth it. Video is important for several reasons: 1) Video lets you stay in touch with clients (and potential clients) which helps you to

Let’s face it, the internet has changed the way real estate industry and the way we MUST market and sell properties as real estate professionals. (At least it has for those of you who wan

How does Garry Wise, luxury broker and The Paperless Agent co-founder, set himself apart from other agents in his area? One of his “industry secrets”: by holding open houses. (Did you ju

Are you looking for that “one thing” to set your agency apart from the others? Seeking a way to differentiate yourself? Want to position yourself as the agent to work with? Of course you

What Is a Landing Page? If you want to generate leads from your website, landing pages are a must have. Essentially, a landing page is any page a visitor can arrive at or “land”

How to Break into a New Market Interested in expanding your business by breaking into a new market? Many of you have shared with us that you’re interested in increasing your average sales

Here’s Garry and Chris on Facebook Live answering your questions about their new innovative program… Have additional questions? Post them in the comments section! And if you’re rea

How to Level Up Your “Brand Promise” in 2017 Think of yourself as a business owner It’s common for real estate professionals to not think of themselves as business owners.

What’s New with REDM in 2017? Lots of our REDM members have been asking us, “What’s next for the REDM Certification?” We’ve been listening to your feedback and

Do you want to give sellers a 5-star experience and win more listings… while helping change the real estate industry for the better? Let me ask you a question: How many of you have bee

Announcing… REDM™: Live! The Live, Online Learning Experience for the REDM™ Certification REDM: Live Starts Next Week on Monday, October 2nd! We have a huge announcement… Enr

Last week, we announced that we’re going to crash the Realtor.com® Results Summit in Las Vegas, NV on September 19th and 20th. What we didn’t show you last week is that Chris dares

With over 1.65 BILLION people using Facebook, it is dangerous to ignore or neglect it as part of your client marketing strategy. Facebook is where so many people go to find out what’s happ

Big News: More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM)™ Certification… (And Registration for the REDM™ Certification Course Opens Tomorrow!) If you’

Do you have an online search strategy? A recent poll of our readers found over 75% of real estate professionals don’t have a strategy for getting found by their customers online, through t

Yesterday we shared some campaigns you can use to start driving people to your website. While we divvied the campaigns by the type of lead they’re most likely to generate–low int

  Yesterday, we talked about the three different types of leads: Low Cost / Low Intent Medium Cost / Medium Intent High Cost / High Intent And we also asked you to find out how much web

When it comes to online leads in real estate, I hear some version of this sentiment all the time: online leads aren’t worth the money or effort… “They are a waste of time&#

When it comes to online marketing, there are a lot of dangerous misconceptions: online marketing isn’t necessary, it doesn’t work, online leads don’t convert. The list goes on. But th

This week, we’ve shared tips and campaigns to help you jumpstart your Facebook marketing. The training and checklists we’ve shared come from the updated version of our popular program: F

Are you wasting time & money on Facebook? Download free Ad Campaign templates to promote your real estate practice on FB for as little as $1 day! When you put a sign in the yard of one o

  Keep reading to learn how to download Facebook Ad templates! Over the last few years, Facebook has changed dramatically. Not too long ago, Facebook was primarily a tool to connect wit

This week we wanted to give everyone an understanding of one of the biggest problems we see in the real estate industry: Too few of us are taking a proactive and aggressive approach to marke

Like we shared yesterday, our mission is to help agents help agents learn the skills they need to sell real estate the right way. Just skim through our blog, and you’ll find tips and t

  We’ve been sharing tips on how to produce a more powerful online identity… And we wanted to let you know about something BIG happening tomorrow. All the training we’

  Did you Google yourself yesterday? What’d you find? For our agents, the experience generally went one of two ways… They either saw a lot of results, and were not sure how

    It’s no secret: Long before new clients or referrals pick up the phone to call you, they research you online. They Google you, look at social media, read online reviews&

What do your clients do when deciding whether or not to work with you? They research you online. The question is: What does your Online Identity say about you? We’ve been diving into t

This month, we want to show our thanks to all of you. Whether you follow this blog, are a fan on Facebook, or subscribe to our email list, we appreciate your support. But we didn’t wan

Miss Thursday’s training “Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents”? Don’t worry… We’ve got you Covered! We pu

Watch an Exclusive 15-min Preview of the REDM Certification Course!   The first REDM certification course class sold out with more than 450 agents joining. Stay tuned so you don’t

Red.marketing, REDM’s client-facing website, just received a couple important updates!   As Chris and Garry said, it’s more important than ever to differentiate yourself fro

The Paperless Agent Declares War on the “Old Way” of Selling Real Estate   Will you join REDM’s mission to help deliver home sellers the 5* experience they deserve? Ar

What can you expect from the Real Estate Digital Marketer certification course? Find out in this exclusive behind-the-scenes preview! We want to know what you think! Leave your comments and

In this video, Chris and Garry preview this week’s public training “3 Marketing Campaigns for the Holiday Season!” and share some insights to get you started. Check it out,

In the “old days,” real estate agents marketing their sellers’ properties would simply put a sign in the yard, put a listing in the MLS, and pray that it sold. Even today, there are a

When we enter a new field or a new business, we inherit business ideas, strategies, and tactics from the people around us. And this can be both good and bad. On the one hand, learning from

When it comes to marketing, one rule we say time and time again is “meet your prospects where they are,” and with 968 million users logging into Facebook daily, there’s a good chance b

Ask yourself: Why should a home seller work with me? Your answer to this question is essentially your Unique Selling Proposition, or USP—the narrative or story that defines why a client sh