April 19th 2023

Baby Boomers Are On The Move!

Did you know that 52% of sellers in the last year were Baby Boomers? 

Boomers are the largest group of home sellers, and at 39% of home buyers, they are on the move more than any other generation. Real estate professionals who want to do an exceptional job in serving this generation will want to know what Boomers want, what they are looking for, and how to communicate with them. 

Check out the video above to dig into serving the largest group of home sellers! 

Effective Strategies for Navigating Real Estate Transactions with Baby Boomers

Real estate agents must be aware of the specific wants and needs of Baby Boomers as the housing market evolves. This blog post will delve into various aspects of Baby Boomers' motivations and expectations when navigating the housing market.

We'll explore how younger and older Boomers differ in their motivations for moving, as well as lifestyle changes that drive their decisions. We'll also discuss effective marketing strategies aimed at attracting Baby Boomer clients, such as offering tips on downsizing and building trust through online expertise.

In addition, we'll examine how Baby Boomers search for homes and what they look for in a real estate agent. Lastly, we will emphasize the importance of loyalty among this demographic by staying in touch with past clients and expanding services beyond local boundaries. By understanding these factors related to Baby Boomer Real Estate trends, you can better serve your clientele while growing your career in the process.

Understanding Baby Boomers in Real Estate

Real estate professionals should be aware of the motivations and inclinations of baby boomers, as they constitute the biggest cohort in both selling and buying homes.

Younger vs Older Boomers

Younger and older boomers have different motivations for buying and selling their homes. Younger boomers prioritize amenities like a home office or proximity to work, while older ones focus on accessibility features.

To effectively market your real estate services towards this generation, it's important to understand what drives them during their search process so that you can adjust your strategies accordingly.

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Why Baby Boomers Want To Move

Baby boomers are on the move, seeking lifestyle changes and closer connections with loved ones.

Proximity To Friends And Family

Strong social ties are a top priority for baby boomers, motivating them to relocate closer to family and friends. As they age, some may want the support of nearby loved ones and choose locations near grandchildren or other relatives.

Buying Secondary Or Vacation Homes

Investing in secondary residences or vacation properties is a popular choice for baby boomers seeking more leisure time or new investment opportunities. Some things Baby Boomers may consider in their purchasing decisions are as follows:

  • Lifestyle Changes: As they enter retirement, baby boomers prefer smaller homes with fewer maintenance requirements and amenities tailored to their needs.

  • Economic Factors: With paid-off mortgages, some baby boomers are downsizing or investing in additional properties to capitalize on the current real estate market.

  • Age-Friendly Communities: Many baby boomers seek communities with accessibility features and amenities that cater to their needs.

  • Healthcare Access: Access to quality healthcare is a significant factor for baby boomers when choosing a new location.

  • Climate: Some baby boomers prefer warmer climates, leading them to relocate to areas with milder weather.

  • Outdoor Activities: Baby boomers often prioritize outdoor activities, such as golfing or hiking, when choosing a new location.

Understanding these factors can help real estate agents better cater their services towards this generation.

Marketing Strategies For Attracting Baby Boomer Clients

Want to attract baby boomer clients? Focus on marketing strategies that cater to their interests and needs, like downsizing tips and online expertise.

Tips On Downsizing For A Smoother Transition

Help baby boomers make the transition to a smaller living space by offering advice on decluttering, organizing, and preparing for the move.

Building Trust Through Online Expertise

Establish an online presence to connect with potential clients and showcase your expertise. Use technology tools like Paperless Agent and engage with followers on social media.

  • Showcase success stories: Share testimonials from satisfied clients to demonstrate your success.

  • Create video tours: Highlight properties in high-quality videos that showcase desirable features.

  • Educate via webinars: Host live webinars discussing topics of interest for baby boomers considering a move.

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How Do Baby Boomers Search For Homes?

Baby boomers start their home search process online, much like other generations. However, they need more information and expertise than other generations before making decisions.

Educating Prospective Clients About Home Search Sites
  • Create an account on home search websites for personalized recommendations and saved searches.

  • Use filters effectively to narrow down property listings based on specific criteria.

  • Interpret listing details accurately by pointing out potential red flags or discrepancies in property descriptions and photos.

Providing Expert Guidance Throughout The Process

Real estate agents can assist baby boomer clients throughout the entire buying process:

  1. Mortgage Pre-Approval: Help clients understand the importance of getting pre-approved for a mortgage early in their search.

  2. Negotiating Offers: Advise buyers on crafting competitive offers that protect their interests.

  3. Closing Support: Guide clients through each step leading up-to closing day, ensuring everything runs smoothly and efficiently.

What Baby Boomers Look For In A Real Estate Agent

When choosing a real estate agent, baby boomers prioritize honesty, integrity, responsiveness, and knowledge of the purchase process.

Showcasing your expertise through social media or video content can help appeal to this demographic's preferences.

Demonstrating Honesty And Integrity

Share client testimonials on your website or Facebook page to demonstrate your commitment to transparency and trustworthiness.

Showcasing Responsiveness And Market Knowledge
  • Responsiveness: Highlight response times on your website and include contact information across all marketing materials. Use tools like LiveChat for instant messaging support during business hours.

  • Market Knowledge: Share informative blog posts discussing local market trends and insights. Create short videos answering frequently asked questions about the home buying process and share them via platforms like YouTube or Instagram.

These strategies will help showcase the qualities that matter most to baby boomer clients and build trust throughout their home search journey.

Baby Boomer Loyalty

Unlike previous generations, baby boomers tend to be less loyal to their real estate agents. This presents an opportunity for agents looking to acquire market share by staying in touch with past clients and ensuring they understand that their services can extend beyond local boundaries when it comes time for them to move again.

Staying In Touch With Past Clients

To maintain a strong relationship with your baby boomer clients, consider implementing strategies for staying in touch, such as sending regular newsletters or personalized emails. Share relevant updates about the housing market and offer useful tips on home maintenance or lifestyle topics that cater specifically towards this demographic's interests. By consistently providing valuable information, you'll remain top-of-mind when they're ready for another real estate transaction.

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Expanding Services Beyond Local Boundaries
  • Leverage technology: Utilize video conferencing tools like Zoom or Skype to provide consultations and support even if your client is moving out of state.

  • Create partnerships: Build relationships with other reputable agents across different regions so you can refer clients who are relocating outside of your area while still maintaining a connection throughout the process.

  • Become a relocation expert: Educate yourself on the intricacies of long-distance moves by attending seminars or earning certifications from organizations like the Worldwide ERC (Employee Relocation Council). Showcase this expertise through blog posts, social media content, and conversations with potential clients.

Focusing on building loyalty among baby boomer clients will not only help you grow your real estate business but also create lasting relationships that can lead to future referrals and repeat transactions.

Catering to Neighborhood-Specific Needs of Older Boomers

Older boomers prioritize neighborhood knowledge when choosing a real estate professional, so marketing efforts should include information about specific neighborhoods and community features that cater to their interests.

Highlighting Community Features Relevant to Older Boomers

Showcase aspects of a community that matter most to older boomers, such as proximity to healthcare facilities, accessibility features, and recreational amenities.

Sharing Neighborhood Expertise Through Social Media
  • Create engaging content: Share informative articles or videos showcasing local attractions, events, and businesses relevant to older boomers' interests.

  • Leverage testimonials: Encourage satisfied clients from this demographic to share their experiences working with you on platforms like Facebook or Google Reviews.

  • Showcase success stories: Highlight recent transactions involving properties tailored specifically for older buyers through case studies or before-and-after photos shared via Instagram or Pinterest.

Incorporating these strategies into your marketing plan will help you effectively target older boomers and showcase your expertise in meeting their neighborhood-specific needs.


As a real estate agent, understanding the motivations and needs of Baby Boomers is essential to growing your career. From proximity to friends and family to lifestyle changes driving moves, there are many reasons why this demographic may be looking for a new home.

To attract Baby Boomer clients, focus on downsizing tips and building trust through online expertise.  Provide expert guidance throughout the home search process and showcase honesty, integrity, responsiveness, and market knowledge to establish long-term loyalty. Highlight community features relevant to older Boomers or share neighborhood expertise through social media to cater to their neighborhood-specific needs.

By keeping these insights in mind when working with Baby Boomers Real Estate clients, you'll be well-equipped for success!


  1. Great Information. Will recommend this to my agents in our next sales meeting

  2. Accurate and valuable information. I will check out your other videos and the paperless agent website as well. Thank you.

  3. I'm an old boomer with 34 years of Chicagoland real estate experience. My database and CRM is 80% Boomers. I auto email them 4 times a month, 2 newsletters, neighborhood report holiday greetings. It takes a lot of time to gain their trust

  4. Thank you for the valuable information. I appreciate you Chris and Garry. :)

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