Video is oh-so-important for real estate social media strategy. If you want to grow your social media influence, if you want to build your real estate business quickly and inexpensively, you must use video extensively. 

Social media platforms are emphasizing videos. Video posts get more traffic and eyeballs. Social media users demand and devour videos at a seemingly-insatiable rate. 

Video reaches more people and research says that it also impacts them more meaningfully. Viewers retain 95% of a message when they watch it in a video as compared to just 10% when they read it in text form. 

And this is why getting your face on your videos is so important. It's the best way to get them to think of you first when they think of their real estate needs. So suffice it to say for now that perfecting the art of making a bomb online video is going to give you the best return on your investment of time and energy right now. 

Video works.

But video can also be intimidating. Cameras, microphones, lighting, scripting, rehearsing, editing. It can seem pretty daunting if you don’t have a great strategy. 

We have one for you. 

We call it the “one-minute” video or the “selfie video” strategy. 

And if that doesn’t sound simple enough, it's an EDIT FREE video strategy that we’ve pared down the essentials of a good video in a simple 4-step acronym. 

Attention grabber

The LAMA checklist is something you can refer to each time you make a video to set yourself up for video success.

We’ve put together handy templates with helpful tips that you can use to plan and shoot your videos quickly and effectively. 1-Min. Video Templates. 

Not a Marketing Club Member yet? Try it out here for just $1!

Here’s an example of one of them:

LIGHTING. You want to make sure that your video is well lit. You don't want to be shrouded in darkness or have weird shadows across your face that make you look tired and old. Have the light facing you. Try to use natural light by standing near a window or shooting outside  

ATTENTION. You only have about 60 seconds with these videos. And the most important seconds are the first ones. If you don't hook your viewers attention FAST, then they're just going to keep scrolling. You can arrest attention with movement, props (objects, signs), color contrast or people. Use your imagination, get creative.  

MESSAGE is going to be the most varied part of each video because it depends so heavily on what you're talking about. Whatever the subject matter is, make sure that you are in a good mood and smiling. Be enthusiastic!  And make sure to include personalized details about you and your market. 

ACTION. You must give your viewers clear instructions about what to do next. You want to make sure that you capitalize on their interest. So the best thing you can do is encourage them to keep interacting with you in some way. That could be…

  • Visiting your website
  • Reading a blog post 
  • Viewing a landing page 
  • Checking out listing
  • Following your social media 
  • Commenting on your video
  • Sending you a direct message.

The best call to action takes the context of the video into account. So ask yourself, "What makes the most sense for my viewers to do after watching this video?”

Want the full 1-minute video training? Click here.

Not a member of the Marketing Club yet? Try it out here for just $1!

Sarah Pinnell

10 Ways to Grow Your Social Following

Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second!So how can we, as real estate

15 Home Decor Hashtags to Expand Your Reach on Instagram

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential cli

How to Use Expired Listings Scripts to Generate New Leads

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven’t been successful thus

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.