November 20th 2018

The 4 Pillars of LEAP


All this week, we’ve been talking about the brand-new Listing Expert Agent Program & Certification (LEAP).

So today, we thought we’d take a deeper look and show you what’s actually in the program. We’re going to look at the four pillars of this course –the four main sections– and break down what you can expect to see in each.

The Listing Expert Value Proposition

As we discussed in yesterday’s post, it’s crucial that clients and potential clients in your target market see you as the authority and expert for that market. The first section of LEAP shows you how to establish yourself as that expert.

In this section, we dive into the concept of The Listing Expert Value Proposition and give you TONS of real-world examples of templates to help you build that reputation as a listing expert. From powerful YouTube videos to beautiful postcards, we give you a structured plan and examples that’ll help you stand out from even the most seasoned or well-known agents.


This Listing Appointment

When it comes to listing appointments, we follow a 5-phase appointment that ensures a flawless listing appointment every single time.

The section starts with what to do before the listing appointment. Before ever meeting with a seller, there’s a TON that needs to take place. Not only do you need to secure the appointment, but you should start doing the work of standing out from the competition and building trust with a seller before you ever meet them in person.  

Then we cover everything you need for a flawless listing appointment. A brand new listing presentation. Scripts and dialogues to go with it. By breaking it down into a simple, repeatable process you turn every listing appointment into a win. 

And to help you with all of this, we’ve provided a structured process with every template you could need.

Pre-listing email template… Check!  

Questions to ask before the appointment… Check!

A professionally designed listing presentation… Check!

By using the tools and training in this section, you’ll have a process that will take all of the anxiety and fear of listing appointments. Instead, you’ll walk into each appointment brimming with confidence, knowing that you’ve got everything you need to ace it.  

What’s more, by following the same process every time, you’ll be able to replicate the 5-star experience with each and every client, which will help spinoff referrals and even more business.

Fulfilling Your Promises

Part of standing out from the competition means promising sellers you have the skills and know-how to market their home to the greatest possible number of buyers and get the absolute best price for their home. To fulfill that promise, you better have a pretty solid plan for marketing those listings.

And that’s exactly what you get in this section. You get a full point-by-point checklist of everything you should do to market a listing. You’ll get an entire laundry list of things you could do as well as the essential 7 pieces of marketing we do for every single listing.

You’ll also learn how to take your plan for marketing listings and turn it into a powerful marketing piece to share with sellers to build with confidence.

Generating Listing Opportunities

Now, what many of you have been waiting for… The fourth pillar is all about finding new listing opportunities.

In LEAP, we’ve identified our TOP sources and campaigns for generating new listing opportunities. From tried-and-true methods like expired listings & FSBOs to new online marketing & video marketing, LEAP has you covered for everything you need to get more listing opportunities.

Coming Soon… Listing Expert Agent Program (LEAP) & Certification Releases Black Friday

First, the bad news… LEAP isn’t available yet.

The good news? We’re only a day away, and we have a very special offer for everyone on the Black Friday release.

You don’t want to miss it, so make sure to check your inbox on Friday morning!











  1. I would like to learn how to get more listing leads.

  2. Sounds great. Are the templates the same as what is already available in coaching club?

    • Nope! These are either brand-new templates or newly updated ones! :D

  3. I’m interested in LEAP certification program. Haven’t received your email yet. It’s already Black Friday :). Thank you!

    • Hi Zhana! Here's a link to the Black Friday LEAP Sale!

  4. Questions on the four pillar course:
    1) What, if any, is the time limitation on access to this course and the associated materials?
    2) Is there any limit to the number of times that I may review the individual lessons?

    For example, say I want to re-watch a lesson four or five times to let the concepts sink in. Is that allowed?
    What if I want to review the entire course in six months. Is that possible with this one-time purchase?

    • Hi Jonathan! Great questions, once your purchase LEAP, the course and all of the resources and training that comes with it are yours to keep FOREVER! You can watch the videos as many times as you like and you will always have access to your course. Once your purchase it'll never expire. :)

      Get $400 off now!

Leave a Reply

Your email address will not be published. Required fields are marked *

Sarah Pinnell

Get Recognized as a Listing Expert Agent with The Paperless Agent’s Fourth of July Special Offer!

This year, Chris and Garry took our 4th of July sale celebration to the next level. They’re celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts. Chec

There’s Nothing More American Than… The Paperless Agent’s Fourth of July Sale!

This year, Chris and Garry took our 4th of July sale celebration to the next level. They're celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts.Check out t

Tips to Elevate Your Status as a Listing Expert

Do people who know you think of you as an EXPERT when it comes to listing and selling homes? Not just that they know you’re in real estate… But do people see you as THE authority on

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $77/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.