July 15th 2019

3 Lazy Listing Tours to Stand Out As Listing Expert Agents

As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point of distinction in your market place.

For example, if most people are just listing homes in the MLS, you can tell prospective sellers how you do things differently. Maybe you use Facebook Ads, or Online Videos, or Google to get prospective homes in front of buyers.

Whatever combination of steps you use to market homes becomes your competitive advantage. And you can stand out in the marketplace when you communicate and share your competitive advantage and what makes you different.

In our real estate practice, we use a lot of online video to standout in our market. One of our favorite types of videos for marketing listings is what we call a “Lazy Listing Tour”.

In these videos, we simple show people one or more highlight features in a home. Why do we call them “LAZY”? Because we don’t use expensive equipment or contractors to produce these videos.

We typically use just our phones or our computer’s webcam to create these videos. And even though they are easy and free to make, they get great engagement and results in our marketing.

Let’s take a look at 3 different examples of Lazy Listing Tours that you can use to stand out as a listing expert through the innovate marketing of real estate…

Garry’s Walking Tour

In this video, Garry just used his phone’s camera, his ear pods as the mic, and a selfie stick to hold his phone. Then he just walked and talked to give some insights into this home. 

After posting on FB, we created FB Ads to promote this video and got rewarded with tons of engagement. FB’s algorithm favored this style of informal, yet interesting information.

Wood from the Chicago Stock Exchange

This is a short yet effective video. Chris just used his phone’s camera and mic with a selfie stick. In this example, we’re just showing one highlight feature of a home. In this case the wood beams featured in the house. 

After posting on FB, we created an FB Ad to promote the video. We only spent a $1 a day on FB for a few days but got thousands of videos and dozens of people clicking to get more information about this listing.

Angelwilde Lazy Listing Tour

For this example, Chris never left the comfort of his own home. Instead of physically going to the listing, we pulled up pictures of the home and talked about them while recording his screen and video on his laptop’s webcam and a screen recording app. Tools like Wistia’s Soapbox make it easy to create this type of screen sharing video.

Now that you’ve seen how easy it is to make videos to market listings, all you need is the real estate. If you don’t have a listing lf your own you can use, we suggest asking your broker for help in getting a listing you can use for marketing purposes. Another option is to partner up with a listing agent with a listing to host an open house where you can market the open house and feature the home. 

Want to learn more about using online video?

Checkout our Marketing Club where we give you strategies, marketing tools, and full lead generation campaigns every month!


  1. So, let's talk a little bit about intellectual property - yo are using photos, that you don't have a license to use. The photographer gave license to the listing agent, whom - assume- paid them. But even them - they didn't buy the complete right to the photos. Most likely they purchased user license for the listing. So, you my lazy friend, infringing on somebody's intellectual property - unless you find the photographer and buying your user license from them. Just because it's on the Internet, it is not public property and you have no right to it.

    • Ilona, it seems like you've jumped to some conclusions.

      In my example, we propose you do this for your own listing. Which, if you paid for the photography, you have the rights to market that listing. And yes, that's actually one of our listings on the market that I used for the example.

      If, however, your broker or someone else paid for the photography, then you will have to get permission from them.

      In the article, we share that if you don't have a listing, you must get permission to market it... and the easiest place to start is to work with your broker to implement the campaign.

      But this article is really geared for those who are listing experts... who, like you, know that the information and photos are an asset and worth paying for professional photography.



  2. I think we should learn and see positive aspects of tutorials and try to learn and appreciate people like Garry and Chris who are working hard to put together all these amazing tutorials and spending their precious time and effort for us. Thank you guys, thank you, Nazila

  3. Awesome! Going out to shoot a #1 style video of a new listing right now...

Leave a Reply

Your email address will not be published. Required fields are marked *

Chris Scott

Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. Chris is co-author of the real estate business book Blueprint: The Agent's Guide to Building a Thriving Real Estate Business.

How to Make Your Just Listed Instagram Post Stand Out

You can get more eyes on your new client’s home if you share a “just listed” Instagram post. With more and more buyers turning to social media for house hunting, this is a platform to

Social Media Content: A Guide to Canva for Real Estate Agents

Whether you’re brand new to design or just new to Canva, this guide to Canva for real estate agents will help you get started. From creating your account to building a brand kit and design

How to Generate More Email Leads With a Small List

It is possible to generate email leads, even if you have a small list. Buyers want to be contacted by you. In fact, a 2021 survey from NAR found that buyers want agents who: Sends me emails

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $77/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.