September 24th 2019

Top Tools, Templates & Tech for Listing Leads

As real estate agents, we’re constantly looking for innovative ways to get listings and stand out from the competition. Because these days, our competition is everywhere. Discount brokerages, iBuyers, other agents… Everyone is competing for the same scarce inventory. 

Which is why we’re sharing our most creative, innovative, and proven methods for getting more listing leads:

Featured Listing Marketing Template

The featured listing marketing template is just that – a landing page marketing your listing. Check out our example below: 

This template has 3 parts to it… the actual webpage with the featured listing, the email sent out to your database, the Property Marketing Plan added to the P.S. of the email. 

Start with the first part of the template – the webpage with the featured listing. Add a landing page to your website with information about the home, photos, videos, etc. 

PRO TIP: If you’re a member of The Paperless Agents Marketing Club you have your own website with listing landing page templates built in that you can customize (like the image above)!

If you don’t have a listing use a recently sold listing OR get with your broker and get permission to marketing another listing. 

The next step is sending out an email to your database promoting that listing & a link to your featured listing landing page. The page is not enough on it’s own, you’ll need to bring people to your landing page. 

The third and final step, and possibly the most important, is the P.S. of the email. 

Quite often, the P.S. is the most important sentence of the email because it can be the only thing people read. 

This is the P.S. Garry adds to the end of his featured listing email, with a link to download his Property Marketing Plan: “P.S. if you would like to see my complete marketing plan, you can check it out here. Feel free to share this with anyone you know personally thinking of moving.”

What is the marketing plan? 

The Property Marketing plan is simply a document that shows the prospective seller everything you’re going to do to market and sell the home. This serves to inform our client, and set expectations that anyone they talk to should have a marketing plan to sell their home, AND positions you above the competition.

Why does it work? 

  1. You’re setting yourself apart from the competition

  2. You’re connecting in a high value way – your database sees you in the action of marketing real estate

  3. It removes the fear of “My agent didn’t do enough”

iBuyer Marketing

What is an iBuyer? 

An iBuyer is a real estate company that buys homes from sellers who sign up online. After receiving a description of the property, the iBuyer makes an offer to the seller within a couple days, which may even include the cost of moving.

How do you combat iBuyer Marketing?

These companies are spending insane amounts of money marketing to specific neighborhoods, so how do you, as a real estate agent, deal with this type of competition?

By taking a very proactive approach. Don’t leave the education of what these companies do to these iBuyer companies. You have to be the one that educates potential clients on the iBuyer process in order to get in front of it. 

Take a look at this example, Mark Phillips is educating his potential clients on the cost of convenience. He’s educating potential clients so they don’t just take the iBuyers point of view on what this offer looks like. 

Take a look at this next example from Randy Lewis. 

In his Listing Presentation, Randy’s included an option about iBuyers, and he makes sure, on every single listing appointment, that he brings up that option and educates and discusses potentials with his clients.

He brings up iBuyers and vets whether or not it is a potential solution for his client, and if it is, then he’ll get a signed listing agreement and represent his client to those iBuyer companies to help them get a better deal on their home than what the algorithm spits out. 

The #1 thing our clients need is to understand what’s going on in the market and what it means. Rather than be afraid of iBuyers and ignoring it, look at the trends and opportunities and get in front of it. 

Exp​ired Marketing Template with a Twist

Normally when working with expired sellers you’d pay for a service and start cold calling, until you found someone interested in hearing your pitch.  

Instead of taking that large approach, we take a more unique and precise approach – we target fewer of those opportunities but with much greater focus and resources. 

This all starts with having something different that you’re able to put in the hands of the homeowner whose home didn’t sell. 

We put together a report that helps us have a more meaningful conversation, it’s a way to provide value to our clients so they have a reason to reach out to us and contact us… AND it’s unlike anything they’ve ever received before. 

The “My Home Didn’t Sell, Now What?”, report.  

If you’re interested in any of the templates and tools we discussed in this blog, check out the link below!

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Sarah Pinnell

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