August 8th 2017

Real Estate Entrepreneur’s Academy: Evaluating Markets and Opportunities for the Best Returns

Evaluating Markets and Opportunities for the Best Returns

As we build up to the launch of Real Estate Entrepreneur’s Academy… Here’s a quick preview of what you can expect from this live 6-week course!

Yesterday, we shared a HUGE announcement with everyone…. This week, we’re launching the Real Estate Entrepreneur’s Academy!

Today we want to share a bit of training from the program so you can see the kind of information you’re going to learn over the 6-week course.

The information we’re sharing today is on a skill essential to a Real Estate Entrepreneur’s Success, but it’s one missing from many real estate practitioners’ businesses.

And that’s the ability to evaluate new markets and opportunities in order to select those most likely to produce a good return.

Early in my career, I lost a lot of money pursuing opportunities and markets where the return just wasn’t there. It took time (and lots and lots of failures) to develop this offer undervalued, but critical skill.

Learning to apply a business-owner’s lens will help you better assess all opportunities and decisions you’re faced with, like the potential market share for new markets, the opportunities worth pursuing in your current database, which geographic areas to go after, which demographics your best suited for… and so much more!

In the video above, Chris and I share our process for evaluating opportunities. With the right process, you’ll be successful more often that you fail, and that’s what ultimately leads to growth!

Check it out, and then if you’d like some feedback from either me or Chris, leave a comment below! Let us know an opportunity you’re evaluating or currently working towards!



  1. Definitely interested!!!! Very exciting! Do you have an idea of the day and time you will be holding the classes?

    • Tonya, the format for the program looks like this:

      * Every Monday, you'll receive an email with instructions and an overview of the assignments for the week. Any video content needed to complete the assignments is pre-recorded for you to view when convenient for you.

      * Every Tuesday, Garry and I host an Office Hour session online. This is where student can ask questions and get feedback on what we are working on and get more details on upcoming assignments.

      * Every Wednesday, you will replay to a discussion prompt based on the topic for the week. This will be your chance to share your learning with your peers.

      * Between Wednesday and Sunday, you will respond to 2-3 of your peers' posts, this gives you a chance to master the topic by offering insights and thinking critically about what you're working on.

      * Each Sunday, a major assignment is due. You will be working on business plans, marketing campaigns, and other projects each week to cement your learning while working on your business... and adding real skills!

      This format makes it easy for everyone to participate who can't commit to a specific day or time of being somewhere.

      Look forward to seeing you in class!

  2. I'm in. Waiting for more info, thank you and kind regards from Boca Raton, Fl. Renata Janus

  3. Couldn't get the video When is this happening?

    • The video isn't downloading when I refresh the page as well. The screen is just white where the video should be.

    • Hi Tammi and Isolda - Sorry for the video issues! I made a couple changes to the code that hopefully fixes it. If not, you can watch the video here:

    • Tammi, the course start date is August 21. I'll be opening up the course site on August 18 so everyone can get familiar with the content and assignments... and to introduce yourself to your peers. Thanks!

  4. I can't see the video either, I have tried Chrome, Firefox and Explorer. Nothing nada, nope ain't happenin"

  5. Hi, I have clicked on all 3 links and can't pull up the video. Help!

  6. I like that you're offering the video to get a glimpse of what you're offering. Unfortunately, I can't see the video! I've tried in 3 different browsers and nothing comes up.

    • Oh no! Not sure what was happening. I made a couple changes that hopefully fix it. If not, check out the video here:

  7. no video for me, either

  8. I noticed in the training video you should how you incorporated video into your blog post. Video has been a real hard thing for me to get over yet it is becoming more and more important to building credibility with prospective clients. I introduced you guys to Anthony Prichard and how he showed us how to use take our videos and upload them to Youtube and have them ranked on the first page all most instantly. I would like to see more exercises on actually making videos and how to make them show up on the first page of Google.

  9. Door knocking with a just listed piece explaining that Texas is a non disclosure state and Zillow and Trulia and all of the others has incorrect information offering my services to help them with the true value of their home

  10. Where do I sign up and how many agents have enrolled?

    • Hi Nancy, you can enroll in the program here:

      More info is located here:

      See you in class!


  11. Hi Garry and Chris, I am a fairly new realtor in my second career after serving almost 30 years in the military. I am not yet a senior citizen but a few years away and I am considering going after the active senior market here in Austin, TX. I did some google searches but don't know how to evaluate if this is a good market to go after. Your intro video looks helpful and I am super interested in being part of this training.

    • Hi Frank,
      One tip you can do is to analyze turnover and market share in specific communities where active seniors reside. That will give you an indication of niches to pursue. It takes some digging, but you'll find it's much easier to pursue an existing to market than to attempt to build one.
      You you can enroll in the program here:
      See you in class!

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