February 15th 2018

Facebook-enabled Secret Weapon: The Property Marketing Plan

Have you ever stopped to think about what your clients really want?

Knowing what clients want is a key principle in serving them well… and to finding more!

According to NAR, home sellers say the top thing they want from us (as real estate agents) is to MARKET their home to buyers.

So we put together our Property Marketing Plan to show prospective sellers everything we’ll do… which includes marketing on Facebook and everything else.

Here’s just a sampling of how we market our listings:

  • Facebook Ads
  • Instagram Ads
  • Google Adwords
  • Online Video
  • YouTube Ads
  • Drone-captured Arial Video
  • Website Marketing & SEO
  • Mobile Marketing
  • Email Marketing

And then we document all of the details  into our property marketing plan. Here’s a sample week from our plan:

Property Marketing Plan

This property marketing plan is our SECRET WEAPON. In fact, Garry has used it to thwart our local competition on many occasions. Our marketing plan is about 10 pages long and lists everything we do for 8 weeks.

Homes usually sell in a lot less time. Some special types of homes or land take longer to sell, and we explain how we might have to repeat the 8-week period.

Interested in a real estate “career short cut” to work with more clients more easily, with less effort, and perhaps more fun?
Checkout our Club in this short 60-second video.


  1. How do we a copy of this? Is it available in the coaching club?

  2. Paperless agent: I would like to know this as well!

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Chris Scott

Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. Chris is co-author of the real estate business book Blueprint: The Agent's Guide to Building a Thriving Real Estate Business.

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