Real Estate Holidays and Marketing Ideas for 2022

It’s important to keep your marketing relevant by using topical real estate holidays and general holidays to inspire your content. While your brand stays the same, you have to evolve your messaging to sync up with what’s top of mind for potential clients.

Save this list of holidays for 2022 and check each back month to see which holidays are coming up. Don’t forget to borrow some of our marketing ideas to leverage every opportunity.

Keep Reading: 5 Important Local Online Marketing Strategies for Real Estate Agents

Real Estate Holidays for Each Month

While many of these holidays are not specific to real estate, they do provide you with an opportunity to connect, create fresh content, and share more about your business and yourself. Use these holidays and marketing ideas to stay in touch with current and past clients while also connecting with those who may want to work with you in the future.

January

January 1, 2022 – New Year’s Day
January 10, 2022 – Cut Your Energy Costs Day
January 16, 2022 – Get to Know Your Customers Day
January 17, 2022 – Martin Luther King, Jr. Day
January 28, 2022 – Have Fun at Work Day

Marketing Ideas for January

Post a social media graphic sharing tips for cutting your energy costs.
Share a behind the scenes Instagram video showcasing your workday and your team.
Email a poll to past and current clients to get to know them better, which in turn helps to improve your marketing.

February

February 2, 2022 – Groundhog Day
February 7, 2022 – Send a Card to a Friend Day
February 11, 2022 – Make a Friend Day
February 14, 2022 – Valentine’s Day
February 17, 2022 – Random Acts of Kindness Day

Marketing Ideas for February

Send a late-winter market update email using video to talk your subscribers through current market trends.
Make a social media post about your passion for real estate.
Host a team-wide event for Random Acts of Kindness Day, doing kind acts for your clients.

March

March 6, 2022 – Employee Appreciation Day
March 8, 2022 – International Womens’ Day
March 13, 2022 – Daylight Savings Time
March 17, 2022 – St. Patrick’s Day
March 20, 2022 – First Day of Spring

Marketing Ideas for March

Share a social media carousel highlighting the women on your team.
Send a reminder email to your clients about daylight savings.
Post a spring market forecast video on your social media platforms and then send it to clients in a marketing email.

April

April 1, 2022 – April Fool’s Day
April 15, 2022 – Good Friday
April 17, 2022 – Easter
April 15, 2022 – Tax Day
April 22, 2022 – Administrative Professionals’ Day

Marketing Ideas for April

Host an Easter egg hunt for your clients.
Remind your clients via social media about tax day with content about property taxes.
Celebrate the behind-the-scenes admin employees who play a critical role in day-to-day business.

May

May 5, 2022 – Cinco de Mayo
May 8, 2022 – Mother’s Day
May 10, 2022 – Clean Up Your Room Day
May 16, 2022 – Do Something Good for Your Neighbor Day
May 30, 2022 – Memorial Day

Marketing Ideas for May

Customize coasters for your business and give them to local bars for Cinco de Mayo.
Post a series of room cleaning tips on social media.
Send out an email celebrating and thanking soldiers on Memorial Day.

June

June 1, 2022 – Say Something Nice Day
June 2, 2022 – Leave the Office Early Day
June 19, 2022 – Take Back the Lunch Break Day
June 19, 2022 – Father’s Day
June 21, 2022 – Selfie Day

Marketing Ideas for June

Create a shout out post saying something nice about clients you’ve worked with this past spring.
Post a selfie on social media and share about who you are and why you got into real estate.
Send a personal email to clients who are fathers wishing them a happy Father’s Day.

July

July 4, 2022 – Independence Day
July 5, 2022 – Workaholics Day
July 12, 2022 – Simplicity Day
July 20, 2022 – National Hot Dog Day
July 30, 2022 – International Day of Friendship

Marketing Ideas for July

Share tips on social media about backyard BBQ safety.
Send an email about homeowners can simplify their home expenses.
Send a personal gratitude card to past clients who have become friends.

August

August 8, 2022 – Garage Sale Day
August 9, 2022 – Book Lovers Day
August 16, 2022 – Tell a Joke Day
August 21, 2022 – Senior Citizens Day
August 26, 2022 – Women’s Equality Day

Marketing Ideas for August

Send an email newsletter with the fall market predictions.
Partner with a local organization who’s promote a giveaway for school supplies.
Share a social media post with your favorite real estate books.

September

September 3, 2022 – National Food Bank Day
September 5, 2022 – Labor Day
September 12, 2022 – Day of Encouragement
September 27, 2022 – Voter Registration Day
September 28, 2022 – Good Neighbor Day

Marketing Ideas for September

Volunteer at your local food bank and invite your clients to join you.
Share a labor day post on social media, celebrating all the workers who fought in the American labor movement.
Send a marketing email sharing tips for being a good neighbor.

October

October 5, 2022 – Do Something Nice Day
October 15, 2022 – Get Smart About Credit Day
October 24, 2022 – Make a Difference Day
October 25, 2022 – Mother-in-Law Day
October 31, 2022 – Halloween

Marketing Ideas for October

Share a photo of your team dressed up for Halloween.
Give away pumpkins to your clients.
Send an email to your subscribers about what your team is doing to make a difference in your local community.

November

November 4, 2022 – Stress Awareness Day
November 11, 2022 – Veterans Day
November 13, 2022 – World Kindness Day
November 24, 2022 – Thanksgiving
November 26, 2022 – Small Business Saturday

Marketing Ideas for November

Partner with small business for a Veteran’s Day giveaway.
Share a social media post about local charities.
Send your clients a Thanksgiving email, sharing your gratitude for their business.

December

December 3, 2022 – Roof Over Your Head Day
December 18, 2022 – Hanukkah Begins
December 25, 2022 – Christmas
December 26, 2022 – National Homeowners Day
December 31, 2022 – New Year’s Eve

Marketing Ideas for December

Share a social media post celebrating everyone who became a homeowner in 2022.
Send a holiday email to all of your clients, focusing on the holidays as a time for joy and togetherness.
Post a recap video on social media about this past year’s market and what’s to come in 2023.

If you want help coming up with even more fresh ideas and content, get our 12-month real estate marketing calendar!