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Your branding is a key piece of your overall marketing. As marketing guru Seth Godin says, “A brand is the set of expectations, memories, stories and relationships that, taken together, ac

The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and

Two No-Cost Tips for Looking AMAZING in Your VideosSTOP! Before you read any further, we need to know… Do you want to:Look younger in your marketing videos?Eliminate the shadows that

To enter the giveaway for a chance to win a Paperless Agent T-Shirt & a $50 Amazon gift card: 1. Follow @thepaperlessagent on Instagram  2. Like the Open House Ep. 3 post&

Hillary's Business Then and NowHillary joined The Paperless Agent community back in 2013, when she was focused on becoming one of the first Green Realtors in her area. The training she went

We recently hosted a Marketing Club member training session with renowned Instagram expert Sue B. Zimmerman. We've compiled the best tips and advice for real estate professionals wanting to

Fastest & Easiest Source of Listings Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Word-of-Mouth is defined as:

How to Create Your Business Profile: Access your Instagram account on your phone. Go to your profile. Click on the three bars in the upper right-hand corner. Click ‘Settings’ at

[Video Summary] Facebook’s Lookalike Audience feature is very connected to the Custom Audience feature, Lookalike audiences are marketing lists you can create in Facebook that use the info

[Video Summary] Custom audiences are marketing lists you can create in Facebook. You can create custom audiences from: Data Files – Custom or Contact files in CSV format. Facebook Enga