June 20th 2019

Tips to Elevate Your Status as a Listing Expert

Do people who know you think of you as an EXPERT when it comes to listing and selling homes?

Not just that they know you’re in real estate… But do people see you as THE authority on all things listings & selling related?

In Dr. Robert Cialdini’s book Influence: The Psychology of Persuasion, he details 6 factors that influence someone’s decision to say YES… Why we choose to buy a product, why choose one over another… or why someone chooses to work with one agent over another.

One of those principles is the perception of authority. People are more likely to trust, accept, and work with someone they see as an expert or authority. 

If you want to increase your share of sellers over buyers, you should start by positioning yourself as an expert. 

In the video at the top of the post, Garry Creath and Chris Scott from Paperless Agent provide tips for showing your local market that you are the go to person for selling homes.

Tools like Facebook, Instagram, and YouTube by showcasing your expertise easier than ever. By using these tools to market real estate, share your expertise & tips, and more, you can quickly start establishing your reputation as the go-to expert for your market.  

Check it out!

And if you want more awesome training on how to become a Listing Expert Agent, I have exciting news...

Next week, we are going to offer BIG savings on our Listing Expert Agent Program (LEAP)! Get more information in the video below: 


  1. I am a Broker Owner in New Jersey and struggle right now with the competition. Need some guidance ??? How much is to purchase this training program LEP ?

    Thanks, Ilda

    • Ilda, next week we're having a sale on LEAP... you'll be able to get it for 50% OFF. Checkout thepaperlessagent.com/leap


  2. i would like to know how much the LEAP program is

    • Please send an email to our support team at support@thepaperlessagent.com and they'll be able to help you out with pricing and purchasing information! :)

  3. I' interested in the Leap Program, how much is it, please send me an e-mail on pricing. thanks

    • Hi Barbara! Here's a link to view more info about our LEAP program: https://thepaperlessagent.com/leap

      If you have any additional questions or need help purchasing, please don't hesitate to reach out to us at support@thepaperlessagent.com! We're happy to help. :)

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Chris Scott

Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. Chris is co-author of the real estate business book Blueprint: The Agent's Guide to Building a Thriving Real Estate Business.

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