October 22nd 2019

Get Your Real Estate Videos on Google

As a real estate agent, showing up on Google is extremely important. 

Clients, prospective clients, and leads will all google an agent before committing to work with them. One of the ways we can enhance our online reputation, build confidence, and build trust with those prospective clients (before we even meet with them), is to make sure those Google search results show us in the best possible light. . 

What’s the BEST Way to Make a Big Impact on Your Search Results?Google?

Have Youtube videos featuring YOU  show up on the very first page. 

Here at The Paperless Agent, we’ve hyped up and talked about the benefits of video ad nauseam. Video is easy to create (anybody with a smartphone can do it), and it will provide a bigger boost to your marketing than just about anything else. Videos stick with clients, help create a relationship and trust (before you even meet a client), and so much more. 

(If you aren’t using video yet, check out one of our articles on The 1-Minute Real Estate Video Strategy That Can Help You Win More Listings or Real Estate Marketing Videos in 5 Simple Steps to get started)

So, having videos show up when someone searches for you can be very powerful… But how do you get videos in your search results?

Quick Tips for Getting Your YouTube Videos to Appear on Google

To get your YouTube videos to show up on Google, you need to understand Video SEO and the way it works within YouTube. 

Video SEO or Video Search Engine Optimization is the process of improving the ranking or visibility of a video in video search engines or search engines in general, allowing it to show up, preferably, on the first page of results.

AKA getting your stuff found on Google. 

YouTube looks for three things:

  1. Title of the video

  2. Description of the video 

  3. Description of the host page

In the description of Garry’s video, you’ll see that Garry’s name, a description of the video, and a link to their website are all included. 

Additionally, notice the description of the video emphasizes words and phrases like “real estate”, “home buyers”,  “Austin area homes”, and “homes for sale.” This was done very intentionally. We did a little keyword research to figure out what phrases prospective homebuyers and sellers tend to search, and included those phrases to boost the chance of our video being matched by Google  

To further boost you chance, you want to make sure to repeat those phrases and keywords in the About section of your YouTube channel as well. 

Above you’ll see we’ve got a nice, lengthy description of the business, Garry, and each team member in the “About” section of the page (while trying to work in those key-phrases as much as possible). 

So, when someone searches Google for Garry Creath, it will look at Youtube--at your titles, video descriptions, and description of your channel--to see if there is a relevant match. If there is, then that video has a much greater chance of showing up on Google.

There’s no guarantee that it’ll happen, and it won’t happen overnight...

But if you follow what this blog outlines, and you work on developing your channel, sharing your videos, and making sure to tend to the SEO portion, then you can greatly boost your chances of having your videos show up on your Google search results. 

If you’re interested in learning more about video optimization, social media strategies, or just new technologies involving real estate in general, then you’ll want to join us for our next FREE training this Thursday at 12pm ET.

NEW TOPICS EVER WEEK

Get FREE training on marketing, social media, listings, and more.
See this week's special topic!

Sarah Pinnell

10 Ways to Grow Your Social Following

Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second!So how can we, as real estate

15 Home Decor Hashtags to Expand Your Reach on Instagram

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential cli

How to Use Expired Listings Scripts to Generate New Leads

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven’t been successful thus

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.