January 2nd 2017

3 Questions that Will Define Your Real Estate Practice in 2017

Do you want to give sellers a 5-star experience and win more listings… while helping change the real estate industry for the better?

Let me ask you a question: How many of you have been on a listing appointment, and the home owner asked… “Will you discount your commission?”

While I can’t see a show of hands, I’m going to assume that pretty much EVERYONE’s hand just shot up.

This is a concerning trend in our industry… Not because sellers are asking this question (they have every right to!), but because of WHY they are asking it: they don’t see our value in the home selling process.

Most sellers assume that all agents are going to do the exact same things to sell their home. They will put it in the MLS, stick a sign in the yard, and just wait for it to sell. So they just shop around for the best “deal”.

This perception creates a negative impression of our profession. And that negative view opens the door for new technologies and companies to come in and try to take market share.

If we want to be successful in today’s market, we need to fight for relevancy. We need to demonstrate our value to sellers.

How do we do this? By changing how we sell real estate. We need to take an aggressive, proactive approach to selling real estate that utilizes the latest online marketing techniques.

The line hasbeen drawn… It’s time to take our market back, and take control of your business and the commissions you earn!

What side of the line are you on? Ask yourself…

Do You Want Consumers to Have a Better Impression of Our Industry and Profession?

We’ve all encountered the negative and damaging views some consumers hold of our industry. REDM agents are committed to changing the way real estate is seen by banding together and elevating the professionalism of our industry. How?…

Do You Want to Get Recognized for Giving Clients a 5-Star Experience?

The old days of selling real estate are gone… You know, placing a listing in the MLS, putting a sign in the yard, and praying that it sells. Today, sellers have much higher expectations. They expect us to market their properties across a wide range of channels, including online marketing. REDM agents get the skills and expertise needed to meet those expectations, and use them to deliver a 5-star experience. By satisfying our customers, we lift the overall impression of our industry. And happy sellers mean more referrals.

Do You Want to Promote Your Brand and Grow Your Business?

Here’s what makes REDM so powerful: While gaining the skills to better serve clients and change our industry, REDM agents also learn how to use only marketing tactics to promote their brands and grow their own businesses.

If you answered YES to these questions, then count yourself among those who want to change our industry for the better while changing our industry for the better.

Close to 1000 agents have already committed to learning the skills to accomplish these goals by earning their REDM certification.

And later this week, you’ll have the chance to join them when we open registration for the REDM course.

But this enrollment period is special. You’ll the the first group to take part in REDM: Live! We’ll share the details on what that means later this week…

In the meantime, you can learn more about REDM here: ttp://thepaperlessagent.com/redm

Watch the previews, check it out, and stay tuned for more details on REDM and REDM: Live.


  1. Happy New Year!
    Great blog video, especially about most consumers wanting a discount on commissions. We get that all the time. I usually tell them less commission is less service. If they persist, i just tell them I'll be happy to refer them to a lesser service agent. Usually shuts them down. I look forward to more of these great videos.

  2. I have been thinking for several years about this very thing. I am very interested.

  3. REDM is an excellent program! I just completed mine on December 29th. I would highly recommend all of the programs offered by the Paperless Agent. I have taken them all!
    Very professionally done and valuable information. Coaching club is also excellent! Can you tell I love this company.

    • Thanks so much for the kind words! As a current REDM, you'll be able to enroll in REDM: Live a bit later this week. If you want to go through it again or want a plan for implementing a lot of what you learned, you should definitely check it out! We're going to send out all the details on it tomorrow :).

  4. I am interested in taking a look at what you have to offer.

    • Garry has always been one step ahead of the industry. His approach to real estate is on a pro-active level and easily applied on a business level. He continually holds webinars to keep agents aware of better ways to apply new knowledge. I haven't completed the RedM course, but it is very thorough and informative so far!

  5. I'm Interested and ready to learn!

  6. I'm Interested and ready to learn!!!

  7. Is this course included in our monthly membership subscription?

  8. Sounds good!

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Kyle Strohschein

Kyle Strohschein is a copywriter and digital marketer with more than 15 years of experience marketing in the real estate space. He specializes in helping fast-growth companies scale their marketing efforts to increase leads, sales, and ROI. He is currently Director of Marketing at The Paperless Agent.

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