August 1st 2019

The 1-Minute Real Estate Video Strategy That Can Help You Win More Listings

Videos are essential for a real estate business, and to put it simply, if you’re not doing videos you’re not making money. 

If you look at these 3 facts about video marketing, you'll see why:

  • 80% of viewers recall video ads they saw in the last 30 days.
  • Viewers retain 95% of a message when they watch it in a video (compared to 10% when reading it in text).
  • People and firms using video get 6X more leads.

And real estate marketing videos don’t have to be complicated or fancy. You can look just as good as other top agents in your market, boost your word-of-mouth, and get more clients without hiring contractors or buying expensive equipment… all you need is a phone!

Take our“Instant Expert” video strategy for example, (See the video above at about 1:40). 

It was made using Garry's iPhone X. No mic, no fancy equipment, and no videographer needed... Yet it’s a powerful campaign that’s proven to  build trust & confidence in your expertise.

The Instant Expert Video Strategy

Our Instant Expert Video is a simple and quick video strategy that we use to get leads to trust & respect our expertise, (you can show your value before someone turns down the path of FSBO or online buyer service...). It was made using just Garry's iPhone X. No mic, no fancy equipment, and no videographer. 

All the apps we used to edit this video are easy, free, and make editing videos a breeze! It’s as easy as dragging & dropping and using your laptop (or phone) – this makes sharing your expertise without ANY video experience painless and even fun. Check out the list of apps below...

Easy & Free Apps List:

  1. Photos on iOS
  2. Quicktime for Mac Desktop
  3. iMovie for Mac
  4. VLC Media Player for Windows & Android
  5. Wistia Soapbox
  6. Facebook Live 
  7. Screenflow Pro for Mac (Paid)
  8. Camtasia for Windows (Paid)

The best part… this video strategy will help you get a crazy amount of exposure in your local real estate market, build heaping amounts of trust in a short amount of time and turn your network of relationships into a tribe of word-of-mouth fans. It'll have client after client saying “I see your marketing all the time, and it reminded me that I've been meaning to talk to you!

Use this easy, 1-minute video strategy & template, and eliminate hours of hassle trying to do it on your own, we'll even help you get started... check out the list of questions to answer on your own Instant Expert Video below: 

Questions to Ask & Answer on Your Expert Videos:

  • Is now a good time to buy?
  • Is now a good time to sell?
  • What if my home doesn’t sell?
  • What if I can’t find a home I like?
  • How’s the market?
  • Are all real estate professionals the same?
  • How can I increase the value of my home?
  • What home improvement projects are worth the investment?
  • Is it a good idea to invest in real estate right now?
  • How does zoning work for residential areas?

Script Template & Example:

This is ________________________, I’m here to answer the question: ____________________? 

EXAMPLE: This is Garry Creath from Creath Partners, I’m here to answer the question: How’s the Real Estate Market? 

Tips for Speaking in Videos:

Adapted from Dale Carnegie’s The Quick & Easy Way to Effective Speaking.

  • Pick one main point you want to make.
  • Select a point you know something about through experience or study.
  • Get excited about your topic.
  • Be eager to speak on your topic… Evangelize.

If you're interested in more video strategies and templates, check out our Marketing Club and get a FREE two-week trial!

Sarah Pinnell

How to Make Your Just Listed Instagram Post Stand Out

You can get more eyes on your new client’s home if you share a “just listed” Instagram post. With more and more buyers turning to social media for house hunting, this is a platform to

Social Media Content: A Guide to Canva for Real Estate Agents

Whether you’re brand new to design or just new to Canva, this guide to Canva for real estate agents will help you get started. From creating your account to building a brand kit and design

How to Generate More Email Leads With a Small List

It is possible to generate email leads, even if you have a small list. Buyers want to be contacted by you. In fact, a 2021 survey from NAR found that buyers want agents who: Sends me emails

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.