April 25th 2019

How to Work with Facebook’s Changes to Targeting Options for Real Estate Ads

Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads.

Facebook no longer allows real estate advertisers to select specific ages, gender or zip codes for real estate ads to prevent discrimination.

Dennis shares what it means and provides a strategy to handle the changes using simple, but effective creative way using 1-minute videos you can make using just your phone and letting the FB algorithm work to find the people who want to see and hear from you.

This strategy has the added benefit of building your personal brand as an expert in your field while building up word-of-click opportunities.

Checkout our weekly training webcast on real estate marketing & technology: www.thepaperlessagent.com/weekly-webinar

One Comment

  1. so is it still helpful to exclude other realtors, depending on what objective you are using?

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Chris Scott

Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. Chris is co-author of the real estate business book Blueprint: The Agent's Guide to Building a Thriving Real Estate Business.

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