At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. 

But essentially, authoritative blog posts position you as a market expert. And in our industry, positioning is E.V.E.R.Y.T.H.I.N.G. 

If the three most important aspects of real estate are location, location and location, then the three most important aspects of your marketing are position, position, and position. 

So, what must you include in a good blog post? 

We talked about that in our Marketing Club member-exclusive training, Deep Dive into Client Best Marketing Practices.

If you’re already a member, login here to review the session and get all the resources now.

If you haven’t yet joined the Marketing Club, here’s a quick recap. We’ve identified six elements of a credibility-magnifying blog post…

  1. You must reference or quote solid sources: third-party experts like economists, famous people, respected media sources, industry leaders, and maybe even politicians. This shows you study the industry and do your homework, and it makes your blog more believable and credible. This way your readers know that you’re not just giving your own opinion, you’re stating facts. 

  1. The post must be real estate-related. This might seem like a no-brainer, but it’s tempting, especially when you’re out of ideas, to drift away from this theme. But your goal is to be known as a credible real estate expert, so your blog posts must prove that you have something of substance to say about real estate!

  1. The information must be customized to your market as much as possible. You not only want to be positioned as a real estate expert, you want to be positioned as THE real estate expert for YOUR market. 

  1. It must be at least 1000 words, preferably even more. This is to set it apart from a tweet or a Facebook post or other flimsy social media content. People don’t associate shorter content like that as “expert analysis.” More words = greater credibility. 

  1. It must have a reader-friendly call to action. You have their attention, so now is the best time to ask them to DO something. What next step would you like them to take? Don’t forget to ask them.  

  1. It must be formatted to be reusable on many platforms. This is common sense. You don’t want to have to rewrite the post for every different platform. Write it once, use it many times. 

If you include these six elements, you’ll position yourself as one of the top 1% of real estate agents…because 99% will think this is too hard and too time-consuming. 

It’s worth it. 

Members of our Marketing Club can use our done-for-you blogs which have all six elements built in! Learn more about the Marketing Club and our Monthly Value Program here.

Bridget Chamberlin

10 Ways to Grow Your Social Following

Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second!So how can we, as real estate

15 Home Decor Hashtags to Expand Your Reach on Instagram

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential cli

How to Use Expired Listings Scripts to Generate New Leads

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven’t been successful thus

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.