February 1st 2018

Level Up Your Listing Presentation with Facebook

Facebook helps you make better promises to your home sellers…and by making better promises, you can improve your listing presentation. When it comes to working with home sellers, they think all real estate agents are the same (which you and I both know isn’t true).

But there’s a big problem when clients and prospects think we offer the same services and the same stuff… it means they will choose their agent based on price. Unfortunately, too many people think most agents will simply put a sign in the yard, put the home in the MLS, and pray that it sells!

With Facebook, we can make a better promise to sellers. We can use FB to market our listings directly to people who are in the market to buy real estate.

And we can make these promises during a listing appointment in our listing presentations. Here are some slides from Garry’s listing presentation where he discusses how he will market the seller’s home online.

Social Media Marketing in Listing Presentation with Facebook Facebook Marketing and Internet Marketing for Listing Presentation Facebook Marketing for Listing Presentation

So the next time you’re going on a listing appointment, consider showing your client how you’re going to market the home.

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Chris Scott

Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. Chris is co-author of the real estate business book Blueprint: The Agent's Guide to Building a Thriving Real Estate Business.

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