January 15th 2018

4 Facebook Campaigns We Love Right Now

Campaign #1: Marketing Real Estate

In the example below, the ad is promoting a home for sale. When a person clicks on the ad, they are taken to a page on a website with more photos and information about the home.

Note the emphasis in the copy to entice people to keep looking at photos and getting more info from the website: “See More Photos on our Website” and “Click Learn for Address and Map”.

Video Marketing

A study conducted by Facebook found that there is a significant increase in impact on the consumer when they watch video, with brand impact and awareness taking place after only 3 seconds of viewing a video.

When using the Video in your ads, your primary goals are to build affinity and trust with the viewer, while providing informational value. People must constantly be reminded that we are available to help them with real estate services so that when they need us, they will think to contact us versus someone else they know.

By viewing video, people will also develop an affinity for you because they will feel like “they know you better”. This is a phenomenon observed in television and in movies where people “like” the celebrities they watch.

Messenger Ads

Messenger campaigns are designed to start a conversation. In the example below, the ad is promoting instant notifications delivered to your inbox. When they click on Send Message, a messenger dialog pops up and you can communicate directly with your new client.

Instagram

Did you know Instagram gets 58X more engagement per follower than Facebook? Instagram is the king when it comes to connect with people on social medial. Best of all, Instagram is owned by Facebook. Not only is Instagram owned by Facebook, they share the same advertising platform. When you create an ad in Facebook, you have the option to place your ad in Instagram as well. It’s that easy!

Chris Scott

Chris Scott is a real estate digital estate marketer and shows real estate practitioners how to market themselves to get recognized in their local markets for the service they provide. He hosts weekly webcasts to an audience of 4000 real estate professionals every month, manages social media accounts with over 200,000 followers, runs a team that generates over 5000 leads per month, and manages marketing for his real estate firm in Austin, Texas. Chris is co-author of the real estate business book Blueprint: The Agent's Guide to Building a Thriving Real Estate Business.

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