Prospecting

Do you have a client referral email strategy? If not, now is the time to create one because 40 percent of all buyers choose their real estate agent based on referrals from friends, neighbors

There are so many postcard design ideas you can use to stand out—how do you choose the right design for your neighborhood farming campaign? There are a few key factors to consider, like he

Door hanger marketing is a traditional strategy to reach local clients directly. While this can be an effective marketing method, it can also be time-consuming. With a never-ending to-do lis

If you create Instagram content just to check a box, you may be thinking: Instagram just doesn’t work for my business or I post every day, but I still don’t get any clients! Instagram ca

Having a marketing system is key to your success. It’s not just to make your brand stand out. It’s not just to do what everyone else is doing. A powerful real estate marketing system bec

When we ask agents, “What is the purpose of advertising a property on Facebook or Instagram?” they usually reply with:“To help me sell the home” “To get people interested in t

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts posi

Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be a

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating.

A bitter pill for you first: likes and comments on your social media posts -- even your number of followers -- do not equal business.  And anyone who is telling you different, is l