August 23ND 2021

The Only Equipment You Need to Shoot Your Most Important Videos

Drum roll, please. What follows is a COMPLETE LIST of all the equipment you’re going to need to shoot the most important videos in your marketing arsenal. 

Are you ready? 

Okay, here it is…

  1. Your phone

That's it.

No, really. All you need to shoot the most trust-building, brand-awareness-growing, audience-pleasing videos to market your real estate business… is your smartphone.

Your phone is a very sophisticated piece of technology. The cameras in most phones these days shoot very high-quality video, and the microphones are more than sufficient for clear sound. So, unless you’re being all ironic and using a “retro” candy bar phone or flip phone, your smartphone will be more than enough! 

Plus, the most important videos you need to shoot are what we call “Selfie-Style” Videos. And these videos are meant to be authentic, fun, and in-the-moment videos. So, you don’t need fancy video cameras or tripods or lighting systems or headsets or greenscreens or any of that. 

We talk a lot about the right message for the right audience at the right time. It’s the formula for marketing that actually works to grow your business. And in today’s world of viral TikToks and endless Instagram Reels, it’s clear that the type of message your audience wants to see online is genuine, seemingly unscripted, entertaining videos.

So don’t worry about the equipment. Instead, worry about making your videos informative, real, and fun. 

For example, if you’re shooting them in your home or office, put something that reflects your personality in the background. If you’re shooting them in a home you’re selling, put the most compelling feature of the home in the background. 

That’s the good news: You don’t need expensive complicated equipment. 

The bad news? Since the only thing you need is sitting in your pocket (or even in your hand as you read this blog post!), you don’t have ANY excuse to not be shooting and using these videos in your marketing.

So JUST DO IT.

Marketing Club Members can get more video pro-tips and scripts, and see real examples of great selfie-style videos in this exclusive Member Training.

Haven’t joined the Club yet? Try it out for 14 days for just $1 and get instant access to the above info… plus a TON more!

Bridget Chamberlin

Why You Should Ditch Door Hanger Marketing for Social Media Marketing

Door hanger marketing is a traditional strategy to reach local clients directly. While this can be an effective marketing method, it can also be time-consuming. With a never-ending to-do lis

How to Create Instagram Content That Drives Real Estate Leads

If you create Instagram content just to check a box, you may be thinking: Instagram just doesn’t work for my business or I post every day, but I still don’t get any clients! Instagram ca

20 Best Interior Design Hashtags to Reach More People on Instagram

Interior design hashtags can help you reach more potential clients. We call these industry adjacent hashtags, meaning, they may not drive direct leads, but they can be used to expand your re

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.