At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts posi
6 Elements of a Credibility-Magnifying Blog Post
Your Prospects are Skeptical of You, But Here’s How to Convince Them
Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be a
Here, There, and Everywhere: Why Your Brand Needs to Be Omnipresent
We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren’t thinking much -- if at a
The 4-Step Script for Crafting Perfect Selfie-Style Videos
The most important videos you can shoot for your real estate business are what we call “selfie-style” videos. These informal videos, perfect for sharing on social media, are engaging and
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