A smartphone user shows the Facebook application on his phone in the central Bosnian town of Zenica, in this photo illustration, May 2, 2013. 
Facebook Inc's mobile advertising revenue growth gained momentum in the first three months of the year as the social network sold more ads to users on smartphones and tablets, partially offsetting higher spending which weighed on profits. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: SOCIETY SCIENCE TECHNOLOGY BUSINESS) - RTXZ81J

How to Work with Facebook’s Changes to Targeting Options for Real Estate Ads

Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads.

Facebook no longer allows real estate advertisers to select specific ages, gender or zip codes for real estate ads to prevent discrimination.

Dennis shares what it means and provides a strategy to handle the changes using simple, but effective creative way using 1-minute videos you can make using just your phone and letting the FB algorithm work to find the people who want to see and hear from you.

This strategy has the added benefit of building your personal brand as an expert in your field while building up word-of-click opportunities.

Checkout our weekly training webcast on real estate marketing & technology: www.thepaperlessagent.com/weekly-webinar

One Comment

  1. so is it still helpful to exclude other realtors, depending on what objective you are using?

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