[Video Summary]

When you look at all the ads ran on the FB platform, the typical advertiser on Facebook only gets a 1% click-through rate on their advertisement. That’s the average response rate as a whole.

However, using the features that we discuss [here at The Paperless Agent] can really move that 1%, and over time, increasingly improve your results.

Campaign Example.

When you start to zero in on the right audience of people, you start to get a much better response rate. You want to put your information and your ads in front of the right people.

Remember the golden rule of marketing; right person, right message, right time. And consider how to get your information in front of the right people.

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