With over 1.5 million real estate agents in the U.S., it can be hard to stand out. The good news is Google offers a powerful, yet underutilized set of marketing tools.

Real estate agents and brokers can use Google’s features to build a stronger online presence, find or connect with new clients, and sell more homes.

The best part? Many of these tools are free or very affordable. This article shows you how you can use Google’s marketing tools so you can stand out and get more clients.

1. Google Business Profile: Your Digital Storefront

What it is: A free business listing that appears on Google Search and Maps. It’s essentially your digital storefront, providing essential information like your business name, address, phone number, website, hours of operation, and customer reviews.

Why You Need It:

• Visibility: When potential clients search for real estate agents in their area, your Google Business Profile ensures you show up in the results.
• Credibility: A well-maintained profile with positive reviews builds trust and credibility with potential clients.
• Engagement: You can post updates, photos, and even virtual tours of properties, keeping your audience engaged.

Pro Tip: Regularly update your profile with fresh content and respond to customer reviews to show that you’re actively involved.

2. Google Local Service Ads: Targeted Advertising for Qualified Leads

What It Is: Google Local Service Ads gets real estate agents in front of people actively searching for real estate services on Google. This is a powerful tool because it allows you to target your ads to people who are most likely to be interested in your services.

Why You Need It:

• Targeted Reach: You can target your ads based on keywords, location, demographics, and even the time of day.
• Measurable Results: Google Ads provides detailed reports so you can track the performance of your campaigns to see what’s working and what’s not.
• Budget Control: You set your own budget and only pay when someone clicks on your ad.

Pro Tips:

• Use strong calls to action in your ads, such as “Schedule a Free Consultation” or “Browse Listings Now.”
• Make sure your ads are relevant to the keywords you’re targeting.
• Use high-quality images and videos in your ads.
• Monitor your campaign performance and make adjustments as needed.

3. Google on Self-Promotion: Building Your Personal Brand

What it is: A course specifically designed to help people promote themselves online.

Why You Need It:

• Personal Branding: In real estate, your personal brand is often just as important as your business brand. This course teaches you how to establish yourself as a thought leader and trusted advisor in your market.
• Content Creation: Learn how to create compelling content that attracts and engages potential clients.
• Social Media: Master the art of using social media to build relationships and generate leads.

Pro Tip: Apply the principles of self-promotion to showcase your expertise and build a loyal following.

Takeaways

Google offers a comprehensive suite of marketing tools that can help real estate agents and brokers reach more clients, build stronger relationships, and grow their businesses.

From creating a compelling Google Business Profile to leveraging Google Local Service Ads and developing a strong personal brand, these tools provide a powerful and cost-effective way to stand out in the competitive real estate market.

By embracing these tools and implementing the strategies outlined in this article, real estate professionals can position themselves for success in the digital age.