July 29ND 2016

5 Steps to Find Customers, Stay in Touch, and Promote Listings on the World’s Most Popular Social Media Site.

With over 1.65 BILLION people using Facebook, it is dangerous to ignore or neglect it as part of your client marketing strategy.

Facebook is where so many people go to find out what’s happening in their worlds. And with the average person spending three quarters of an hour scrolling, scanning, and sharing on Facebook, there’s an unbelievably massive audience to connect with… if you know how to find and communicate with them.

But too many of us are uneducated on how to use Facebook to promote our businesses… without coming across as though we’re begging or left feeling uncomfortably cheesy.

In fact, most people who use Facebook for business treat it the same as updating their networks on what’s happening in their lives. However, there’s a huge difference between Facebook as a social platform and Facebook for business. There’s an etiquette for marketing on social media, and if you ignore it, you can severely hurt your reputation.

In this post, you’re going to learn 5 easy steps you can take to start connecting with your customers in an appropriate fashion on Facebook.

We’re also going to explore real campaigns being used to promote real estate personalities and practices… so you can find customers, stay in touch and market your listings.

Step 1: Send Friend Requests to your personal network and all clients (including past clients).
Sending Client Facebook Friend Requests

Step 2: Invite Friends to like your Business Page (example below shows inviting Friends from your Business Page via the Notifications tab).
Invite Friends to Like Your Facebook Business Page
Step 3: Schedule a couple posts per week using a content sourcing methodology (example below features one of our blog posts).
Schedule Real Estate Related Facebook Posts
Step 4: Promote unique content to Fans and Friends of Fans (example below is a Facebook Live Video).
Facebook Live Video Promoted to Fans and Friends of Fans
Step 5: Promote your listings with Just Listed or Open House Ads in your Farm Area (example below uses a Facebook event and markets to people who Facebook has identified as being likely to move in our area).
Promote real estate listings with Facebook Ads

Want Even More?

Download 3 Facebook Campaigns That Every Real Estate Professional Should Be Using

Chris Scott

Selling Homes? Your Ads Should Sell Something Else

When we ask agents, “What is the purpose of advertising a property on Facebook or Instagram?” they usually reply with:“To help me sell the home” “To get people interested in t

The 100-Year-Old Guide to Facebook Ads

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know wha

The 3 Videos Every Real Estate Agent Should Shoot

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video tren

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.