May 28ND 2019

Real Estate Video Marketing Using Just Your Phone

Real estate videos for marketing don’t have to be complicated and they don’t have to be fancy. You can make videos marketing real estate using just your phone. And the video will still get lots of views and engagement.

One of my favorite videos to use for real estate marketing is what we call a “Walk Through” video. Like the name implies, the video is simply walking and talking about the home or a specific feature in the home.

These videos can be short or long… though if you’e posting on FB then don’t go over a minute. If you’re posting on FB, vertical view works best because over 80% of FB traffic happens on a mobile device.

You can boost this type of video for a $1 day on FB and get great results, especially if you select a combination of people who’ve interacted with your marketing and who have shown FB they have an interest in buying or selling real estate.

Video equipment is pretty simple for this type of real estate video because you can get away with just your phone. You can opt to use a stabilizer or tripod if you want to get fancy, and even mics… but they aren’t necessary.

In this video, we mention the following equipment recommendations:

Neewer Photography Photo Studio 50cm / 20inch Aluminum Mini Table Top Backlight Stand:

Smove Mobile:

As far as software for this type of video, if you get a good take, you can just use the trim functions in your photo app on your phone. If you want to get edit parts out or make transitions, then you can invest in some affordable video editing software.

Easy video editing software recommendations:

[For Mac] Screenflow Pro:

[For PC] Camtasia:

When it comes to marketing this real estate video, posting on FB and using the FB Ad platform to promote it works very well. In the example, we only spend a $1 a day on FB to get thousands of views in a very short amount of time.

This type of video works well with the FB algorithm and ad platform because of the highly personalized content and uniqueness of the content (it features you!) The result is you get rewarded with a lower cost of advertising to get in front of more people.

Chris Scott

5 Important Local Online Marketing Strategies for Real Estate Agents

Local online marketing is critical for the success of your business, which likely relies heavily on local clients. Door hangers and mailer marketing allow you to reach people nearby who need

5 Reasons You Don’t Need to Hire a Real Estate Marketing Company

If you struggle with marketing, you may be tempted to hire a real estate marketing company. While it would take the work off your shoulders, which is a relief, it might not be necessary. Not

Why You Should Ditch Door Hanger Marketing for Social Media Marketing

Door hanger marketing is a traditional strategy to reach local clients directly. While this can be an effective marketing method, it can also be time-consuming. With a never-ending to-do lis

Join the Marketing Club today and get 2 weeks for only $1

After 14 Days it's just $67/month! No contract, cancel at any time. It’s time for you to get more listings, more leads, and sell more homes in the next 12 months than you did in the last 12 months.