March 16th 2016

Coming Tomorrow: Your Instant Online Identity Kit

 
We’ve been sharing tips on how to produce a more powerful online identity… And we wanted to let you know about something BIG happening tomorrow.

All the training we’ve shown comes from a brand new product we’ve been working on–The Instant Online Identity Kit.

We’ve broken down the process of creating a powerful online identity that gives buyers and sellers confidence into 10 step-by-step modules.

Here’s a breakdown of the 10-modules and what to expect:

Instant Online Identity Kit - Promo Support Slides-1.006 Module 1: Mapping Out Your Online Identity
Yesterday, we shared training from this module, the Online Identity Map, and the process for fine-tuning your online identity. In Module 1, we’ll dive deeper into the map so you know everything that composes your online identity, the areas to focus on first, and more.
 
Instant Online Identity Kit - Promo Support Slides-1.009 Module 2: Your Website and Your Online Identity
Your website must accurately represent you and what you do. If your website is dated or doesn’t work, it can break trust with clients who see it. In this module, you’ll learn what clients want to see, the elements you need to have, and more! Don’t have a website? No problem! We show you how to create a quick mini-site and buy a domain. You’ll have a site you can use in no time
 
Instant Online Identity Kit - Promo Support Slides-1.012 Module 3: Upgrading your Online Bio
Too often, people ignore the about me section of sites and social platforms and just throw something together. But clients will read those descriptions and snippets form them show in Google search results! This module includes a more in depth walkthrough of the bio writing process AND the 10 step bio-writing checklist. You’ll learn how to create a powerful narrative that tells potential clients who you are, what you do, and most importantly why they should work with you.
 
Instant Online Identity Kit - Promo Support Slides-1.016 Module 4: Social Media & Your Online Identity
Many agents think they need to use EVERY new social media platform. They have a lot of accounts, but manage them all shallowly. A shallowly managed page can actually do more damage than if you had nothing! This section will help you narrow the scope of your social media efforts. You’ll learn the criteria for choosing social media platforms, exactly what you should and should not post, and more.
 
Instant Online Identity Kit - Promo Support Slides-1.018 Module 5: LinkedIn and Your Online Identity
LinkedIn is more than an online resume; it’s a complete portfolio that can really showcase your competence, skills, and accomplishments. You’ll learn exactly how to use this platform to enhance your online identity by utilizing publishing, multimedia, and other tools.
 
Instant Online Identity Kit - Promo Support Slides-1.020 Module 6: Home Search Portals
We go behind the scenes of how you actually go in and start fixing how you are represented in the search portals. Clients will go to these portals to look for homes, so you better make sure you’re represented accurately here. You’ll learn the process for setting up profiles that convert traffic into leads.
 
Instant Online Identity Kit - Promo Support Slides-1.022 Module 7: Google Reviews
When people search from their mobile devices, Google often uses geo-targeting to show businesses nearby. Want to show up? You need a Google My Business page! You’ll learn exactly how to set one up so you can appear on search and how to start collecting reviews that make you stand out from everyone else.
 
Instant Online Identity Kit - Promo Support Slides-1.025 Module 8: Yelp Reviews
Have you used the iPhone Maps app to search for restaurants near you? It pulls much of its business information and reviews from Yelp. So if you want to show up on Maps searches, you need al Yelp profile! We’ll show you how to set one up and take advantage of the opportunity to collect reviews.
 
Instant Online Identity Kit - Promo Support Slides-1.028 Module 9: Online Articles & Content
When it comes to writing and publishing content, many agents have a lot of questions. I’m not a writer… Should I hire someone? What should I write about? What’s going to show up in search results? You’ll get the answer to these questions and more. You’ll learn how to affordably hire someone to write for you, content that stands out, and how to use content to showcase your competence.
 
Instant Online Identity Kit - Promo Support Slides-1.031 Module 10: 30-day Challenge
This is your 30-day action plan. We give you activities to do each day to launch your online identity. Once you’ve completed these activities, you just need to maintenance everything you set up and create!

Special offer coming tomorrow… Stay tuned!

7 Comments

  1. This looks like it might be an excellent program (depending on the price). Do you have something for a brokerage or market center? Some sort of group rate?

    • We've put a lot of work into it, and we think you all get a lot out of it! As for a group rate, email support@thepaperlessagent.com and we'll look into it.

  2. I am interested in this...Can you provided me with more details...

  3. Looking forward to your presentation.

  4. Would like more info ...and pricing structure

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Kyle Strohschein

Kyle Strohschein is a copywriter and digital marketer with more than 15 years of experience marketing in the real estate space. He specializes in helping fast-growth companies scale their marketing efforts to increase leads, sales, and ROI. He is currently Director of Marketing at The Paperless Agent.

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