The Real Estate
Marketing Blog

Zillow Buys Follow-Up Boss!? Should You Be Concerned?

Ever felt uncertain about which direction to go in? That’s where many real estate agents find themselves today. Zillow Group has made a bold move by acquiring FollowUpBoss – an industry-favorite CRM tool – for a staggering $400-500 million in cash consideration. An earth-shaking announcement that sent ripples through the real estate world. What does …

Using AI to Get More Home Listings

Imagine this: a tool that scours through data, understands your potential clients’ needs, and connects you with them at the right time. Sounds unreal? We’re stepping into an era where artificial intelligence is reshaping how we generate leads and listings. This isn’t about replacing humans but enhancing our abilities—kind of like having superpowers! Intrigued? Stick …

Pumpkin Spice Listing Strategies

What if you could sip on strategies as deliciously effective as your go-to fall drink? We’re talking Move-Up Programs, Home Anniversary Celebrations, mastering Expired Listings – they’re all part of our special brew! Ready for a taste? Relieve stress and free up your time with The Paperless Agent’s Marketing Club! Let our automation tools do …

Are Zillow Loans a Scam?

Does Zillow’s innovative loan program have potential to change the home buying process significantly, or is it a really sophisticated scam? Imagine only needing to cough up 1% of a down payment, with Zillow sweetening the deal by contributing an extra 2% towards closing costs. Sounds like a dream, right? This game-changer is currently making …

Personal Routines for Professional Success in Real Estate

Ever wondered how some people seem to squeeze more out of a 24-hour day? How they manage to juggle work, family, and personal interests with ease? You might think it’s magic. But the secret sauce is simple: solid personal routines. We all have them—those daily habits that help us maintain sanity amidst chaos. For some, …

NAR Lawsuit Verdict: What Do Real Estate Agents Do Now?

UPDATED 28 March 2024: We filmed a new episode to discuss the settlement and how to prepare. The older video has been replaced. You can access the latest post on the NAR Settlement here: https://thepaperlessagent.com/blog/what-the-commission-lawsuit-settlement-means-and-how-to-prepare/ Ever found yourself caught in the whirlwind of a real estate market shift? As an agent, you know these tides can …

Your NAR Lawsuit Questions Answered

Ever find yourself caught in a downpour without an umbrella? That’s how many folks feel about the NAR commission lawsuits. Like rain from a clear sky, these suits have thrown the real estate world into chaos. It’s not everyday that legal battles make headlines in our industry. But this one? Oh boy! This has stirred …

How the Real Estate Industry Should Prep for the NAR Lawsuit Ruling

Navigating the National Association of Realtors Lawsuit is a bit like trying to find your way through a maze blindfolded…and on roller skates. No, seriously. It’s that tricky! This legal juggernaut has been rumbling and it’s got everyone from agents to brokers breaking out in cold sweats at night. But don’t worry! We’re here to …

Listing Summit 2024

It’s that time of year again when we gear up for the next big Listing Summit. Over the past two years, the Listing Summit has become the go-to event for real estate professionals seeking insights, strategies, and solutions to excel in the dynamic real estate market. In 2022, we delved deep into acquiring listings, and …

Put Your Real Estate Marketing on Autopilot!

Most of the time when working in real estate, you are just one person who has to complete all of the day to day tasks necessary to run your business. But what if it were possible to relieve some of that stress and free up more of your time to do the things you actually …

Create Engaging & Organic Real Estate Listing Videos to WOW Buyers

A very important part of your marketing strategy should include a video of your real estate listings. While that may seem daunting, it’s actually very easy to create engaging and organic videos that don’t require a massive budget or time investment. In this episode, Chris Scott takes you behind the scenes of a recent listing …

The 5-Step Real Estate Marketing System

With today’s low home inventory and high competition, many Realtors and agents are asking, “How do I find and get more listings?” The secret lies in understanding the behavior of home sellers, building superior trust, and consistently showing up in front of your database with your marketing. In this episode, Chris Scott and Garry Creath …