The Real Estate
Marketing Blog

Real Estate Hack: Virtual Staging with ChatGPT (No Design or Tech Skills Needed)

How to Use ChatGPT for Virtual Home Staging: Save Hundreds on Real Estate Marketing What if you could transform an empty living room photo into a beautifully staged space using just a simple chat interface? As a real estate digital marketer and AI tactician with Marketing Club by the Paperless Agent, I discovered this game-changing …

Is It Too Late To Start Using Ai In Real Estate?

Is It Too Late to Start Using AI in Real Estate? Spoiler alert: You’re not too late—you’re actually right on time for what matters most. If you’ve been wondering whether you’ve missed the AI boat in real estate, take a deep breath. The truth is, you’re arriving at the perfect moment: the implementation phase. While …

The Only AI Prompting Technique That Actually Works for Real Estate Agents (90% Accuracy Boost!)

The Only AI Prompting Technique That Actually Works for Real Estate Agents (90% Accuracy Boost!) If you’re using AI like ChatGPT, then you know how to write prompts, and you’ve probably been told to write prompts like this: “You are a real estate agent with 25 years of experience,” or “You’re a social media expert …

New Coaching Program with Garry & Chris

Garry and I have been hard at work developing a new coaching program just for you— And we’re very excited about it, because we believe it addresses the uncertainty that many agents and brokers are facing right now. This new program allows us to connect with you in a more intimate, hands-on setting. If you …

Google Power: A Real Estate Agent’s Guide to Google’s No-And-Low Cost Marketing Tools

With over 1.5 million real estate agents in the U.S., it can be hard to stand out. The good news is Google offers a powerful, yet underutilized set of marketing tools. Real estate agents and brokers can use Google’s features to build a stronger online presence, find or connect with new clients, and sell more …

FCC’s New Lead Generation Rule Takes Effect January 2025

FCC’s New Lead Generation RuleTakes Effect January 2025 FCC Cracks Down on Lead Generation Starting in January 2025, the FCC’s new rules for lead generation will go into effect. If you’ve ever purchased leads or a list of prospects, whether from a portal or another provider, these new regulations could limit your ability to call …

Listing Summit 2025 (We Need Your Help!)

It’s that time of year again when we gear up for the next big Listing Summit. Over the past three years, the Listing Summit has become the go-to event for real estate professionals seeking insights, strategies, and solutions to excel in the dynamic real estate market. In 2022, we dove deep into acquiring listings.In 2023, …

Become the Go-To Listing Agent

Essential Strategies for Real Estate Agents to Win More Listings Feeling like you’ve lost control of your real estate business? You’re not alone. Many agents, especially buyer agents, are sensing a loss of control over their income and commissions due to the volatile market conditions. But there is a solution: focus on securing more listings. …

What if Buyers Can’t Afford My Fees?

In today’s shifting real estate market, agents are facing new challenges, especially when it comes to handling buyer brokerage fees. A common question many agents are asking is, “What if the seller won’t give concessions to cover my buyer brokerage fees, and my buyer can’t afford them?”If this sounds familiar, you’re not alone. Let’s break …

Are Buyer Agents the New Listing Agents?

In the real estate world, things are changing fast. If you’re a buyer’s agent, you’ve likely noticed some shifts that are reshaping the way you do business. You now need a signed buyer agreement before showing homes, and the skills required for buyer’s agents are becoming more in line with those needed by listing agents. …

Are Showing Agreements the New Buyer Agreement?

Are showing agreements becoming the new standard in real estate? Are traditional buyer agreements fading away? If you’re a real estate agent, you’ve likely been hearing more about showing agreements lately. But what exactly are they, and how do they fit into our industry today? In this blog post, we’ll explore showing agreements, compare them …

Life After August 17th – NAR Settlement FAQ’s

Navigating the Post-Settlement World: What Real Estate Agents Need to KnowAs real estate professionals, staying informed and adaptable is key to thriving in an ever-changing market. Recently, the landscape has shifted significantly due to the NAR settlement, which recently went into effect on August 17th. If you missed our Buyer Representation Summit, don’t worry—we’ve got …