The Real Estate
Marketing Blog

The Perks of Being a Listing Expert

If you’ve been watching your inboxes, then you know Chris and Garry have been locked away in the studio working hard on a brand new program called the Listing Expert Agent Program (LEAP) & certification. And by the way — Your input has been extremely helpful! Big thanks to everyone that chimed in …

We Need Your Help!

Over the last few months, Chris and I have been hard at work developing a new program for you. And we’re VERY excited about it because it’s a topic near and dear to me: becoming a listing expert. For those of you who don’t know, I built my own very successful real estate practice …

Turn More Prospects into Clients with The Client Welcome Kit

To help you get the most out of your 30-Days to More Sales Action Plan, I want to share a powerful supplemental tool with you: The Client Welcome Kit. In Marketing Speak, the Client Welcome Kit is a means of indoctrination. Essentially, it introduces prospects to who you are and what you offer… but with a twist: It treats …

How to Create a Business Profile on Instagram

How to Create Your Business Profile: Access your Instagram account on your phone. Go to your profile. Click on the three bars in the upper right-hand corner. Click ‘Settings’ at the bottom. Scroll down to ‘Sign up for a Business Profile’ – this will allow you to keep your current Instagram page “as-is” and create …

[VIDEO] Facebook’s Lookalike Audience Feature

[Video Summary] Facebook’s Lookalike Audience feature is very connected to the Custom Audience feature, Lookalike audiences are marketing lists you can create in Facebook that use the information you have about your clients and prospects to create new audiences. You can create lookalike audiences from: Custom Audiences – Upload a list of your existing customers …

[VIDEO] Facebook’s Custom Audience Feature

[Video Summary] Custom audiences are marketing lists you can create in Facebook. You can create custom audiences from: Data Files – Custom or Contact files in CSV format. Facebook Engagement – people who interact with your business page, videos, lead ads, events & Instagram business accounts. Website Visitors – people who visit your website (requires …

[VIDEO] The 1%

[Video Summary] When you look at all the ads ran on the FB platform, the typical advertiser on Facebook only gets a 1% click-through rate on their advertisement. That’s the average response rate as a whole. However, using the features that we discuss [here at The Paperless Agent] can really move that 1%, and over time, …

How to Grow Your Database and Referrals by Tapping into Your Professional Network!

Yesterday we shared our new 30-day action plan with everyone to kick-off this Fourth of July week. In that plan, we talk about is Garry’s Five Fifty-Five program. It’s a system for continually expanding your database so you can get more referrals and more business. The Five Fifty-Five program boils down to this: Each week, …

Celebrate the 4th with a New 30-Day Sales Action Plan!

Here at The Paperless Agent, we’re gearing up for the Fourth of July as we’re sure many of you are! But before you take off for the barbecues and fireworks, we wanted to share a special resource with all of you: the 30-day Sales Action Plan! This plan outlines a month’s worth of daily activities …

Uncommon Campaigns | Referral Contest Campaign

You probably already know this, but according to the National Association of Realtors, 69% of home sellers found their real estate agent either through one of two ways. Through a referral They worked with them before. If you’re not generating business from people that you know, people they know, or your past client – you’re …

Uncommon Campaigns | How to Get Real Estate Listings from Home Builders

As real estate agents, we are constantly looking for new, untapped sources of leads. Today we’re going to look at one such source: builders and new homes. . Last year more than 608,000 new homes were sold, representing a significant source of listings. What’s more, new homes typically sold at higher average sales prices compared …

Make a Better Promise to Sellers with the Real Estate Digital Marketer (REDM™) Certification

Looking for Your Competitive Advantage this Real Estate Selling Season? Good news… The Real Estate Digital Marketer (REDM™) Certification Course Opens Tomorrow With real estate’s busiest season just around the corner, we have a question for you: What’s the one reason a home seller should hire you over another agent? Many agents hinge their advantage …