The Real Estate
Marketing Blog

6 Apps to Close Buyer Clients Faster

Working with home buyers can often be time-consuming and frustrating. You may have even seen estimates that home buyers should expect the homebuying process to take a minimum of four months. Experienced real estate agents know there are a lot of steps along the way that can either shorten or (more likely) lengthen this process. …

Real Estate Marketing Videos in 5 Simple Steps

Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85% of buyers and sellers want to work with an agent who uses video, yet only 15% of agents actually produce them. According to online marketing …

4 Facebook Campaigns We Love Right Now

Campaign #1: Marketing Real Estate In the example below, the ad is promoting a home for sale. When a person clicks on the ad, they are taken to a page on a website with more photos and information about the home. Note the emphasis in the copy to entice people to keep looking at photos …

CRM Best Practices for Real Estate Agents

CRM stands for “Customer Relationship Management,” and over the years real estate agents have used a variety of tools to manage and track their client relationships. In the old days, we used a Roladex and handwritten notes. Then we migrated to a Microsoft Excel spreadsheet, which gave us an enhanced ability to organize and sort …

Case Study: Chip Barkels Rise to Success

Chip Barkel is a Realtor® with the Toronto, Canada luxury brokerage, Chestnut Park Real Estate Ltd., a Christies International Real Estate affiliate, and he has been a member of The Paperless Agent since the second day of his career. Even before he was licensed as an agent, he saw the value of bringing the convenience …

Meet your REDM: Live Instructors!

What Can You Expect from REDM: Live? Your Real Estate Digital Marketer: Live Instructors Break It Down! REDM: Live Starts January 8th. Sign up now and save 50% with our New Year’s Special! Only 150 seats available… Save yours today! We’re kicking off this year with one of our most popular, in-demand courses: The Real …

Facebook articles to get more leads and clients

Facebook is the top marketing tool for real estate agents and brokers to reach their customers. But the rules have completely changed to get leads, find clients, and promote your business on FB. There are campaigns and tactics that work quite well… if you know what to do. Now you may be asking yourself, who …

3 Questions that Could Make 2018 Your Best Year Yet

Do you want to give sellers a 5-star experience and win more listings… while helping change the real estate industry for the better? REDM: Live Starts January 8th. Sign up now, and save 50% with our New Year’s Special! Only 150 seats available… Save yours today! Let me ask you a question: How many of …

How to Create a Conversion Engine for Your Online Seller Leads

It’s an open secret: many real estate agents believe online seller leads aren’t valuable. They don’t convert … they take too long to convert … they take too much effort … it’s impossible to be sure where they are in the buying or selling process. We’ve heard it all before. And it’s true: trying to …

A Little Holiday Cheer from The Paperless Agent

Garry and I filmed A LOT of videos here at The Paperless Agent this year… Looking back, we shot more than 24 Coaching Club sessions, 52 public trainings, several new products, live events, and more! And while we may seem like one-take wonders, our recording sessions don’t always go as planned. In the spirit of the season, we …

5 Step System to Convert Online Buyer Leads Into Clients

Most real estate agents understand that to create a pipeline for future business, they need to continuously bring in new leads. However, engaging and converting leads is not a “one size fits all” process. In this post, we focus on the simple five-step system we use at Goodlife Realty to effectively follow-up with our online …

How to Win-Win at Real Estate Negotiations

We invited Tom Hayman and Greg Markov from the Real Estate Negotiation Institute to present to Paperless Agent Coaching Club Members on tactics for success in real estate negotiations. They shared several best practices for real estate professionals when approaching contract negotiations, including how to: Identify the three types of negotiators, so you can anticipate …