The Real Estate
Marketing Blog

3 Keys to Creating Effective Real Estate Landing Pages

You need to rethink your relationship with your real estate landing pages. As more and more consumers get their real estate information online, your first connection with potential clients is increasingly your landing pages. This goes for referrals as well. Today, people are used to gathering information on businesses, reading reviews and researching individuals online. …

3 Steps to Increase Impact From Your Real Estate Newsletters

Real estate newsletters have been around for years, but advancements in technology and the growth of social media has changed the way top agents are staying in touch with their clients. If want to stay competitive in today’s market and maximize the impact of your newsletter, read on to find out how you can: Develop …

Why We Created the Agent Sales Accelerator Program

Today, I wanted to take a second and talk about why we created ASAP in the first place. We’re frequently contacted by Coaching Club clients and agents interested in either 1-on-1 coaching from me or Chris or more in-depth, advanced training in sales. As I talk to these individuals and really try to get at the …

How to Get the Referrals Hiding in Your Professional Network

Happy Friday! Today, we want to share a practical, actionable tip to help you get more business. Earlier this week, we talked about the importance of referral and repeat business, and we shared some strategies for maximizing the repeat and referral business you generate from your existing database. Today, we're going to look at another ...

Getting the Most from Your Database: How to Boost Referral and Repeat Business!

For most real estate professionals, repeat and referral business makes up a significant portion of our businesses. In fact, according to the National Association of Realtors, on average 60% and 70% of a real estate professional's business comes from repeat and referral business. But chances are, you're not doing everything you can to truly maximize ...

We Want to Know: What Would You Like to See in a Sales Training / Production Plan?

We Want to Know: What Would You Like to See in a Sales Training / Production Plan? Putting a sign in the yard after winning a listing appointment is one of THE BEST feelings. It's the successful culmination of a ton of work... lead generation, working your database, setting the appointment, nailing the presentation... And ...

The Ultimate Open House Strategy

There are few questions that real estate agents dread more than, "When are you going to hold an Open House for our property?" Many experienced Realtors cringe at the thought of sitting at an Open House on a weekend. Total waste of time, money and energy, right? Well, at GoodLife Realty we LOVE hosting Open ...

Scripts and Templates to Turn Expired Listing Leads Into Clients

As new real estate agents, we are often taught to reach out to expired listings in the MLS as a way to prospect for clients. You may have been given this script: "Hey I saw that your home is no longer available for sale. I have a buyer who may be interested and I'd like ...

Keeping Your Evernote Account Secure

Recently Evernote sent out an email regarding some security issues they have noticed on members accounts. This email was not sent out to everyone, only those members that they noticed suspicious activities on their accounts. So if you didn't receive this email, don't worry! (It's a good thing). Here, at The Paperless Agent, we highly ...

The Business Mixer Plan for Real Estate Agents

Are you intimidated by planning events? Or maybe you have already done it, and it was just so overwhelming that you don't plan on doing it again. We've made it easy for you by having a detailed, step-by-step plan of what you need with all of the things to consider! The Business Mixer Event Project ...

Instagram Posts for Realtors

How many times have you posted on Instagram in the last week? The last month? Instagram used to show the most recent posts from accounts you're following, but they have recently adopted Facebook's content algorithm so you don't have to post quite as often. However, Instagram still prioritizes people who post more often. Tips for ...

5 Steps to Developing a Real Estate Brand with Facebook

Creating a brand on Facebook for your Real Estate business is as important as a first impression, because it may likely be a leads first impression of you! Your potential customers will form an impression - and make a judgement - about your entire business in less than one second. And as they say: you ...