The Real Estate
Marketing Blog

Case Study: Chip Barkels Rise to Success

Chip Barkel is a Realtor® with the Toronto, Canada luxury brokerage, Chestnut Park Real Estate Ltd., a Christies International Real Estate affiliate, and he has been a member of The Paperless Agent since the second day of his career. Even before he was licensed as an agent, he saw the value of bringing the convenience …

Meet your REDM: Live Instructors!

What Can You Expect from REDM: Live? Your Real Estate Digital Marketer: Live Instructors Break It Down! REDM: Live Starts January 8th. Sign up now and save 50% with our New Year’s Special! Only 150 seats available… Save yours today! We’re kicking off this year with one of our most popular, in-demand courses: The Real …

Facebook articles to get more leads and clients

Facebook is the top marketing tool for real estate agents and brokers to reach their customers. But the rules have completely changed to get leads, find clients, and promote your business on FB. There are campaigns and tactics that work quite well… if you know what to do. Now you may be asking yourself, who …

3 Questions that Could Make 2018 Your Best Year Yet

Do you want to give sellers a 5-star experience and win more listings… while helping change the real estate industry for the better? REDM: Live Starts January 8th. Sign up now, and save 50% with our New Year’s Special! Only 150 seats available… Save yours today! Let me ask you a question: How many of …

How to Create a Conversion Engine for Your Online Seller Leads

It’s an open secret: many real estate agents believe online seller leads aren’t valuable. They don’t convert … they take too long to convert … they take too much effort … it’s impossible to be sure where they are in the buying or selling process. We’ve heard it all before. And it’s true: trying to …

A Little Holiday Cheer from The Paperless Agent

Garry and I filmed A LOT of videos here at The Paperless Agent this year… Looking back, we shot more than 24 Coaching Club sessions, 52 public trainings, several new products, live events, and more! And while we may seem like one-take wonders, our recording sessions don’t always go as planned. In the spirit of the season, we …

5 Step System to Convert Online Buyer Leads Into Clients

Most real estate agents understand that to create a pipeline for future business, they need to continuously bring in new leads. However, engaging and converting leads is not a “one size fits all” process. In this post, we focus on the simple five-step system we use at Goodlife Realty to effectively follow-up with our online …

How to Win-Win at Real Estate Negotiations

We invited Tom Hayman and Greg Markov from the Real Estate Negotiation Institute to present to Paperless Agent Coaching Club Members on tactics for success in real estate negotiations. They shared several best practices for real estate professionals when approaching contract negotiations, including how to: Identify the three types of negotiators, so you can anticipate …

3 Keys to Creating Effective Real Estate Landing Pages

You need to rethink your relationship with your real estate landing pages. As more and more consumers get their real estate information online, your first connection with potential clients is increasingly your landing pages. This goes for referrals as well. Today, people are used to gathering information on businesses, reading reviews and researching individuals online. …

3 Steps to Increase Impact From Your Real Estate Newsletters

Real estate newsletters have been around for years, but advancements in technology and the growth of social media has changed the way top agents are staying in touch with their clients. If want to stay competitive in today’s market and maximize the impact of your newsletter, read on to find out how you can: Develop …

Why We Created the Agent Sales Accelerator Program

Today, I wanted to take a second and talk about why we created ASAP in the first place. We’re frequently contacted by Coaching Club clients and agents interested in either 1-on-1 coaching from me or Chris or more in-depth, advanced training in sales. As I talk to these individuals and really try to get at the …

How to Get the Referrals Hiding in Your Professional Network

Happy Friday! Today, we want to share a practical, actionable tip to help you get more business. Earlier this week, we talked about the importance of referral and repeat business, and we shared some strategies for maximizing the repeat and referral business you generate from your existing database. Today, we're going to look at another ...