The Real Estate
Marketing Blog

How to Work with Facebook’s Changes to Targeting Options for Real Estate Ads

Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads. Facebook no longer allows real estate advertisers to select specific ages,...

Planning for Next Year

Let me ask you a question… As you look towards 2019, are you planning to sell more homes than you did in 2018? I think most of us would say HECK YES! We all start the year feeling charged-up and ready to do better than we did last year. However, to stay the …

A Holiday Gift

Happy Holidays from The Paperless Agent Enjoy a Laugh on Us! Here at The Paperless Agent, we film A LOT of video, and believe it or not, things don’t always go to plan. So to spread a little holiday cheer, I asked our video guy compile the best of our worst moments. That’s …

The 4 Pillars of LEAP

All this week, we’ve been talking about the brand-new Listing Expert Agent Program & Certification (LEAP). So today, we thought we’d take a deeper look and show you what’s actually in the program. We’re going to look at the four pillars of this course –the four main sections– and break down what you can …

Lizard Brained Marketing and Real Estate

Why is Chris holding a pack of gum in the video above? To make a fairly obvious point: Marketing yourself as a real estate pro is MUCH DIFFERENT than marketing a pack a gum. The type of marketing that stores use to sell a pack of gum is called “Reptilian Brain” or “Lizard Brain” marketing. …

The Perks of Being a Listing Expert

If you’ve been watching your inboxes, then you know Chris and Garry have been locked away in the studio working hard on a brand new program called the Listing Expert Agent Program (LEAP) & certification. And by the way — Your input has been extremely helpful! Big thanks to everyone that chimed in …

We Need Your Help!

Over the last few months, Chris and I have been hard at work developing a new program for you. And we’re VERY excited about it because it’s a topic near and dear to me: becoming a listing expert. For those of you who don’t know, I built my own very successful real estate practice …

Turn More Prospects into Clients with The Client Welcome Kit

To help you get the most out of your 30-Days to More Sales Action Plan, I want to share a powerful supplemental tool with you: The Client Welcome Kit. In Marketing Speak, the Client Welcome Kit is a means of indoctrination. Essentially, it introduces prospects to who you are and what you offer… but with a twist: It treats …

How to Create a Business Profile on Instagram

How to Create Your Business Profile: Access your Instagram account on your phone. Go to your profile. Click on the three bars in the upper right-hand corner. Click ‘Settings’ at the bottom. Scroll down to ‘Sign up for a Business Profile’ – this will allow you to keep your current Instagram page “as-is” and create …

[VIDEO] Facebook’s Lookalike Audience Feature

[Video Summary] Facebook’s Lookalike Audience feature is very connected to the Custom Audience feature, Lookalike audiences are marketing lists you can create in Facebook that use the information you have about your clients and prospects to create new audiences. You can create lookalike audiences from: Custom Audiences – Upload a list of your existing customers …

[VIDEO] Facebook’s Custom Audience Feature

[Video Summary] Custom audiences are marketing lists you can create in Facebook. You can create custom audiences from: Data Files – Custom or Contact files in CSV format. Facebook Engagement – people who interact with your business page, videos, lead ads, events & Instagram business accounts. Website Visitors – people who visit your website (requires …

[VIDEO] The 1%

[Video Summary] When you look at all the ads ran on the FB platform, the typical advertiser on Facebook only gets a 1% click-through rate on their advertisement. That’s the average response rate as a whole. However, using the features that we discuss [here at The Paperless Agent] can really move that 1%, and over time, …