The Real Estate
Marketing Blog

Tips to Elevate Your Status as a Listing Expert

Do people who know you think of you as an EXPERT when it comes to listing and selling homes? Not just that they know you’re in real estate… But do people see you as THE authority on all things...

Instagram Tips for Real Estate with Sue B. Zimmerman

We recently hosted a Marketing Club member training session with renowned Instagram expert Sue B. Zimmerman. We've compiled the best tips and advice for real estate professionals wanting to up their...

5 Essential Real Estate Marketing Activities… In An Hour A Month!

These 5 marketing activities will get you massive boost in word of mouth business, more referrals & recommendations, and solidify your reputation as an expert in your local market.These marketing activities cure a major ailment most real estate practitioners experience… it’s the rate of client abandonment. In fact, according to NAR, more that 3 out …

Pre-Listing System Used By Listing Expert Agents

A key difference for many top listing agents is a well-designed process to prepare for a listing appointment and stand out from their competition. Garry Creath and Chris Scott have designed a Pre-Listing System to ensure they are in the strongest position when Garry walks through the door for each appointment. In this Pre-Listing System, …

Real Estate Video Marketing Using Just Your Phone

Real estate videos for marketing don’t have to be complicated and they don’t have to be fancy. You can make videos marketing real estate using just your phone. And the video will still get lots of...

Listing Tips & Strategies to Standout and Sell More Homes

Fastest & Easiest Source of Listings Fastest & Easiest Source of Listings Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Word-of-Mouth...

Facebook on $1/Day Strategy

Facebook can be frustrating if you’re trying to use it to grow your real estate practice and career. Whether it’s sharing content, running ads, or getting leads, the Facebook formula isn’t always so simple. Which is why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The …

How to Work with Facebook’s Changes to Targeting Options for Real Estate Ads

Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads. Facebook no longer allows real estate advertisers to select specific ages,...

Planning for Next Year

Let me ask you a question… As you look towards 2019, are you planning to sell more homes than you did in 2018? I think most of us would say HECK YES! We all start the year feeling charged-up and ready to do better than we did last year. However, to stay the …

A Holiday Gift

Happy Holidays from The Paperless Agent Enjoy a Laugh on Us! Here at The Paperless Agent, we film A LOT of video, and believe it or not, things don’t always go to plan. So to spread a little holiday cheer, I asked our video guy compile the best of our worst moments. That’s …

The 4 Pillars of LEAP

All this week, we’ve been talking about the brand-new Listing Expert Agent Program & Certification (LEAP). So today, we thought we’d take a deeper look and show you what’s actually in the program. We’re going to look at the four pillars of this course –the four main sections– and break down what you can …

Lizard Brained Marketing and Real Estate

Why is Chris holding a pack of gum in the video above? To make a fairly obvious point: Marketing yourself as a real estate pro is MUCH DIFFERENT than marketing a pack a gum. The type of marketing that stores use to sell a pack of gum is called “Reptilian Brain” or “Lizard Brain” marketing. …