The Real Estate
Marketing Blog

Content Pillars for Instagram: Plan Content Faster and Easier

Creating content pillars for Instagram is a simple but powerful way to stay on-brand, reach more potential clients, and create content faster and with more ease. How? Your content pillars represent the 3 to 5 topics that you want your business to be known for. Once created, they act as your guideposts. If you’re not …

How to Get More Listings Through Social Media Marketing

Every real estate agent wants to know how to get more listings, right? While there are many ways to get new listings, social media is one that shouldn’t be overlooked. Why? Almost all home buyers find their homes online first, including on social media. In fact, the National Association of REALTORS® found that 52 percent …

Here’s What’s New in LEAP 2.0

Do you want to hear some good real estate news? Real estate gurus and economists are saying the market is shifting. This means that more listings are going to come to the market. Inventory is something that we desperately need, and it could lead to a little bit of a listing boom. Not everyone is …

15 Home Hashtags to Attract Buyers on Instagram

Using home hashtags, hashtags related to homeownership, on Instagram can help you get your content in front of people who are thinking about buying and selling. According to 2021 data, an overwhelming majority of recent home buyers—around 99 percent—used the internet to find a house. In particular, 80 percent of millennial buyers can be enticed …

How to Use Social Outreach to Find Real Estate Clients

Social outreach can be easily overlooked as a tool to grow your business. You post on your profiles—that’s enough, right? Not really. While your feed posts help people understand what you do and offer, social outreach gets them to take action. Social outreach, which refers to selling and connecting through social media direct messages (DMs), …

5 Skills Every New Agent Needs to Kick Start Their Career

A new agent isn’t just an individual with a real estate license still hot off the printer… a ‘new agent’ is any agent who’s been in the business less than year, has zero sales or experience and lacks the confidence to work with buyers and sellers. Here’s what new agent’s do have… the energy, passion …

8 Ways to Turn Listings to Leads Without Paying

To grow your business, you need to turn listings to leads. However, finding quality seller leads can be time-consuming and expensive. Many effective lead-generation tactics require you to spend money through advertising, buying lists, or creating collateral items—but that’s not the only way. Instead of spending money on tactics that don’t work, or don’t give …

New Agent Skills Accelerator (WE NEED YOUR HELP)

We’ve been working on something EPIC for New Agents, and we need your help! New Agent Skills Accelerator (N.A.S.A.) We know it’s a tough market out there, especially for New Agents. There’s so much to learn… from branding yourself, to getting clients, to working with buyers and sellers, to advanced marketing strategies, testimonials, referrals… the …

The 5 Ps of Marketing for Real Estate Agents

The 5 Ps of marketing is a core marketing principle that can help you better understand how to market your business. This principle was originally developed by author Edmund Jerome in the 1960s in his book Basic Marketing as the 4 Ps of marketing (with the 5th P added a bit later) and has been …

10 Ways to Grow Your Social Following

[tcb-script src=”https://embed.lpcontent.net/leadboxes/current/embed.js” async=”” defer=””][/tcb-script] [tcb-script]window.addEventListener(‘LPLeadboxesReady’,function(){LPLeadboxes.addDelayedLeadbox(’29MeUpHqyHEfyMEpLmrtF4′,{delay:’10s’,views:0,dontShowFor:’0d’,domain:’goodlifeteam.lpages.co’});});[/tcb-script] Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second! So how can we, as real estate professionals, harness the power of social media for our own business? This comes down to one major …

15 Home Decor Hashtags to Expand Your Reach on Instagram

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential clients, like home decor, can help you build a community of potential leads—even if they’re not ready to buy or sell just yet. The …

How to Use Expired Listings Scripts to Generate New Leads

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven't been successful thus far. Maybe the expired listing is an FSBO or maybe the seller's contract with a previous realtor lapsed without a sale. While these listings present ...