The Real Estate
Marketing Blog

Standing Out and Impressing Sellers with the Digital Property Marketing Plan

Many real estate markets are starting to shift, and we are seeing market conditions that are much different than they have been for the last three or four years. Homes are taking days, weeks, or months to sell rather than hours. As real estate professionals, we have to fill time and show sellers that we’re …

Home Buyer’s Guide

What is a Home Buyer’s Guide? A Home Buyer’s Guide is a document that real estate professionals use to market themselves and find, attract, and cultivate buyer leads. A typical Buyer’s Guide contains tips on buying a home, advice and guidance on the home buying process, and the key points of distinction that give prospective …

Part 1: Discussing a Shifting Market, Tips for New Agents, and Finding Clients with Mary Anglin and Troy Schlicker

Recently, there has been a lot of discussion about the uncertainty surrounding the real estate market. Oftentimes, the best way to figure out what’s actually going on in the market is to talk to other professionals in the field to develop a consensus rather than rely on every piece of news and publication you see. …

How to Make Your Just Listed Instagram Post Stand Out

You can get more eyes on your new client’s home if you share a “just listed” Instagram post. With more and more buyers turning to social media for house hunting, this is a platform to prioritize when promoting a new property. To make the most of your post, however, you have to do more than …

Social Media Content: A Guide to Canva for Real Estate Agents

Whether you’re brand new to design or just new to Canva, this guide to Canva for real estate agents will help you get started. From creating your account to building a brand kit and designing social media posts, there are many details to consider and we’ve covered them all. If you’re ready to create better …

The 1-2 Combo for Handling Price Reductions

When discussing price reductions with sellers, you should refer to them as “price adjustments.” This language is a psychological factor that takes the negative connotation surrounding “reduction” and turns it into a simple change by using “adjustment.” The best time to handle a price adjustment conversation is during the listing appointment, which is long before …

How to Generate More Email Leads With a Small List

It is possible to generate email leads, even if you have a small list. Buyers want to be contacted by you. In fact, a 2021 survey from NAR found that buyers want agents who: Sends me emails about my specific needs Can send market reports on recent listings and sales Sends an email newsletter This …

7 Marketing Trends Real Estate Agents Need to Know

There are seven agent marketing trends that we see happening over the course of next year. Understanding these trends will help you become a better marketer so you can sell more homes! 1. TikTok 1....

Content Pillars for Instagram: Plan Content Faster and Easier

Creating content pillars for Instagram is a simple but powerful way to stay on-brand, reach more potential clients, and create content faster and with more ease. How? Your content pillars represent the 3 to 5 topics that you want your business to be known for. Once created, they act as your guideposts. If you’re not …

How to Get More Listings Through Social Media Marketing

Every real estate agent wants to know how to get more listings, right? While there are many ways to get new listings, social media is one that shouldn’t be overlooked. Why? Almost all home buyers find their homes online first, including on social media. In fact, the National Association of REALTORS® found that 52 percent …

Here’s What’s New in LEAP 2.0

Do you want to hear some good real estate news? Real estate gurus and economists are saying the market is shifting. This means that more listings are going to come to the market. Inventory is something that we desperately need, and it could lead to a little bit of a listing boom. Not everyone is …

15 Home Hashtags to Attract Buyers on Instagram

Using home hashtags, hashtags related to homeownership, on Instagram can help you get your content in front of people who are thinking about buying and selling. According to 2021 data, an overwhelming majority of recent home buyers—around 99 percent—used the internet to find a house. In particular, 80 percent of millennial buyers can be enticed …