The Real Estate
Marketing Blog

ALL NEW Commission Calculator

The Commission Calculator is Available Now The Commission Calculator was created to help you understand what milestones you need to reach to hit your commission goal. This powerful tool is designed to help you understand what activities and practices you need to be doing on a weekly, monthly and annual basis to hit your financial …

Maximizing Your Real Estate Marketing Efforts: Ditch the Duds and Focus on What Works

If you’re a real estate agent, chances are you’ve heard about the “Big Three” of real estate marketing: buying online leads, door knocking, and cold calling. But what if we told you that these methods may not be the most effective use of your time? Instead of investing in these hit-or-miss techniques, we suggest focusing …

Holiday Public Service Announcement

The Commission Calculator is Available Now We love the holidays at the Paperless Agent. It’s a time for family, friends and creating lasting memories. It’s also a time to reflect back on the previous year, and set new goals for the upcoming new year. That’s why we recently released our latest tool, the Commission Calculator, …

Happy Holidays from the Paperless Agent

Download Your Free Holiday Gift From Garry and Chris It’s the most wonderful time of the year, and what a year it was! Many folks use the holidays to reflect on the previous year, but we want you to PREPARE for next year. As a ‘thank you’ for the great following this year, we wanted …

The Listing Marketing Checklist

The complete listing marketing manual for selling homes in a shifting market Do you want to set yourself apart from other realtors? Then give your customers exactly what they want (market their property), and let your seller know, step-by-step, how you are going to achieve that goal. The best way we have found to do …

Agent Branding Strategies & Tips for 2023

What is a Brand? A brand, according to Merriam-Webster is “a public image, reputation, or identity conceived as something to be marketed or promoted.” In real estate, our brand can be considered a combination of: Our values & ethics Our promises to clients The value we deliver to clients What we are known for What sets …

Listing Summit 2023 (We need your help)

Last year’s Listing Summit was a HUGE hit and we couldn’t be more excited to bring you all of the strategies, tactics, tools and resources needed to dominate your local market… again! Listing Summit 2023 This year promises to be even bigger and better (if possible ), with new speakers, new topics, and new strategies …

Standing Out and Impressing Sellers with the Digital Property Marketing Plan

Many real estate markets are starting to shift, and we are seeing market conditions that are much different than they have been for the last three or four years. Homes are taking days, weeks, or months to sell rather than hours. As real estate professionals, we have to fill time and show sellers that we’re …

Home Buyer’s Guide

What is a Home Buyer’s Guide? A Home Buyer’s Guide is a document that real estate professionals use to market themselves and find, attract, and cultivate buyer leads. A typical Buyer’s Guide contains tips on buying a home, advice and guidance on the home buying process, and the key points of distinction that give prospective …

Part 1: Discussing a Shifting Market, Tips for New Agents, and Finding Clients with Mary Anglin and Troy Schlicker

Recently, there has been a lot of discussion about the uncertainty surrounding the real estate market. Oftentimes, the best way to figure out what’s actually going on in the market is to talk to other professionals in the field to develop a consensus rather than rely on every piece of news and publication you see. …

How to Make Your Just Listed Instagram Post Stand Out

You can get more eyes on your new client’s home if you share a “just listed” Instagram post. With more and more buyers turning to social media for house hunting, this is a platform to prioritize when promoting a new property. To make the most of your post, however, you have to do more than …

Social Media Content: A Guide to Canva for Real Estate Agents

Whether you’re brand new to design or just new to Canva, this guide to Canva for real estate agents will help you get started. From creating your account to building a brand kit and designing social media posts, there are many details to consider and we’ve covered them all. If you’re ready to create better …