The Real Estate
Marketing Blog

Baby Boomers Are On The Move!

Did you know that 52% of sellers in the last year were Baby Boomers? Boomers are the largest group of home sellers, and at 39% of home buyers, they are on the move more than any other generation. Real estate professionals who want to do an exceptional job in serving this generation will want to …

Can ChatGPT Takeover Real Estate?

Can ChatGPT Takeover Real Estate? Most definitely not! But there are super powers available to real estate professionals when they learn how to unlock the power of ChatGPT.In this video, Chris Scott & Garry Creath dive into the world of ChatGPT, a cutting-edge natural language processing tool powered by AI technology that allows you to …

Why You’re Not Getting Any Listings Right Now

Are you struggling to get real estate listings while other agents seem to have them falling in their lap on a daily basis? In this video, we discuss the main reasons why this is happening and what successful agents are doing differently to get more listings. Get our Perfect “Pre-Listing Packet” that Turns Prospects into …

Why You’re Not Getting Any Listings Right Now

Are you struggling to get real estate listings while other agents seem to have them falling in their lap on a daily basis? In this video, we discuss the main reasons why this is happening and what successful agents are doing differently to get more listings. Get our Perfect “Pre-Listing Packet” that Turns Prospects into …

How Can Real Estate Agents Survive a Recession?

If you’re a real estate agent, chances are you’ve heard about the “Big Three” of real estate marketing: buying online leads, door knocking, and cold calling. But what if we told you that these methods may not be the most effective use of your time? Instead of investing in these hit-or-miss techniques, we suggest focusing …

ALL NEW Commission Calculator

The Commission Calculator is Available Now The Commission Calculator was created to help you understand what milestones you need to reach to hit your commission goal. This powerful tool is designed to help you understand what activities and practices you need to be doing on a weekly, monthly and annual basis to hit your financial …

Maximizing Your Real Estate Marketing Efforts: Ditch the Duds and Focus on What Works

If you’re a real estate agent, chances are you’ve heard about the “Big Three” of real estate marketing: buying online leads, door knocking, and cold calling. But what if we told you that these methods may not be the most effective use of your time? Instead of investing in these hit-or-miss techniques, we suggest focusing …

Holiday Public Service Announcement

The Commission Calculator is Available Now We love the holidays at the Paperless Agent. It’s a time for family, friends and creating lasting memories. It’s also a time to reflect back on the previous year, and set new goals for the upcoming new year. That’s why we recently released our latest tool, the Commission Calculator, …

Happy Holidays from the Paperless Agent

Download Your Free Holiday Gift From Garry and Chris It’s the most wonderful time of the year, and what a year it was! Many folks use the holidays to reflect on the previous year, but we want you to PREPARE for next year. As a ‘thank you’ for the great following this year, we wanted …

The Listing Marketing Checklist

The complete listing marketing manual for selling homes in a shifting market Do you want to set yourself apart from other realtors? Then give your customers exactly what they want (market their property), and let your seller know, step-by-step, how you are going to achieve that goal. The best way we have found to do …

Agent Branding Strategies & Tips for 2023

What is a Brand? A brand, according to Merriam-Webster is “a public image, reputation, or identity conceived as something to be marketed or promoted.” In real estate, our brand can be considered a combination of: Our values & ethics Our promises to clients The value we deliver to clients What we are known for What sets …

Listing Summit 2023 (We need your help)

Last year’s Listing Summit was a HUGE hit and we couldn’t be more excited to bring you all of the strategies, tactics, tools and resources needed to dominate your local market… again! Listing Summit 2023 This year promises to be even bigger and better (if possible ), with new speakers, new topics, and new strategies …