The Real Estate
Marketing Blog

Happy Holidays from the Paperless Agent

Download Your Free Holiday Gift From Garry and Chris It’s the most wonderful time of the year, and what a year it was! Many folks use the holidays to reflect on the previous year, but we want you to PREPARE for next year. As a ‘thank you’ for the great following this year, we wanted …

The Listing Marketing Checklist

The complete listing marketing manual for selling homes in a shifting market Do you want to set yourself apart from other realtors? Then give your customers exactly what they want (market their property), and let your seller know, step-by-step, how you are going to achieve that goal. The best way we have found to do …

Agent Branding Strategies & Tips for 2023

What is a Brand? A brand, according to Merriam-Webster is “a public image, reputation, or identity conceived as something to be marketed or promoted.” In real estate, our brand can be considered a combination of: Our values & ethics Our promises to clients The value we deliver to clients What we are known for What sets …

Listing Summit 2023 (We need your help)

Last year’s Listing Summit was a HUGE hit and we couldn’t be more excited to bring you all of the strategies, tactics, tools and resources needed to dominate your local market… again! Listing Summit 2023 This year promises to be even bigger and better (if possible ), with new speakers, new topics, and new strategies …

Standing Out and Impressing Sellers with the Digital Property Marketing Plan

Many real estate markets are starting to shift, and we are seeing market conditions that are much different than they have been for the last three or four years. Homes are taking days, weeks, or months to sell rather than hours. As real estate professionals, we have to fill time and show sellers that we’re …

Home Buyer’s Guide

What is a Home Buyer’s Guide? A Home Buyer’s Guide is a document that real estate professionals use to market themselves and find, attract, and cultivate buyer leads. A typical Buyer’s Guide contains tips on buying a home, advice and guidance on the home buying process, and the key points of distinction that give prospective …

Part 1: Discussing a Shifting Market, Tips for New Agents, and Finding Clients with Mary Anglin and Troy Schlicker

Recently, there has been a lot of discussion about the uncertainty surrounding the real estate market. Oftentimes, the best way to figure out what’s actually going on in the market is to talk to other professionals in the field to develop a consensus rather than rely on every piece of news and publication you see. …

How to Make Your Just Listed Instagram Post Stand Out

You can get more eyes on your new client’s home if you share a “just listed” Instagram post. With more and more buyers turning to social media for house hunting, this is a platform to prioritize when promoting a new property. To make the most of your post, however, you have to do more than …

Social Media Content: A Guide to Canva for Real Estate Agents

Whether you’re brand new to design or just new to Canva, this guide to Canva for real estate agents will help you get started. From creating your account to building a brand kit and designing social media posts, there are many details to consider and we’ve covered them all. If you’re ready to create better …

The 1-2 Combo for Handling Price Reductions

When discussing price reductions with sellers, you should refer to them as “price adjustments.” This language is a psychological factor that takes the negative connotation surrounding “reduction” and turns it into a simple change by using “adjustment.” The best time to handle a price adjustment conversation is during the listing appointment, which is long before …

How to Generate More Email Leads With a Small List

It is possible to generate email leads, even if you have a small list. Buyers want to be contacted by you. In fact, a 2021 survey from NAR found that buyers want agents who: Sends me emails about my specific needs Can send market reports on recent listings and sales Sends an email newsletter This …

7 Marketing Trends Real Estate Agents Need to Know

There are seven agent marketing trends that we see happening over the course of next year. Understanding these trends will help you become a better marketer so you can sell more homes! 1. TikTok 1....