The Real Estate
Marketing Blog

The 1-2 Combo for Handling Price Reductions

When discussing price reductions with sellers, you should refer to them as “price adjustments.” This language is a psychological factor that takes the negative connotation surrounding “reduction” and turns it into a simple change by using “adjustment.” The best time to handle a price adjustment conversation is during the listing appointment, which is long before …

How to Generate More Email Leads With a Small List

It is possible to generate email leads, even if you have a small list. Buyers want to be contacted by you. In fact, a 2021 survey from NAR found that buyers want agents who: Sends me emails about my specific needs Can send market reports on recent listings and sales Sends an email newsletter This …

7 Marketing Trends Real Estate Agents Need to Know

There are seven agent marketing trends that we see happening over the course of next year. Understanding these trends will help you become a better marketer so you can sell more homes! 1. TikTok 1....

Content Pillars for Instagram: Plan Content Faster and Easier

Creating content pillars for Instagram is a simple but powerful way to stay on-brand, reach more potential clients, and create content faster and with more ease. How? Your content pillars represent the 3 to 5 topics that you want your business to be known for. Once created, they act as your guideposts. If you’re not …

How to Get More Listings Through Social Media Marketing

Every real estate agent wants to know how to get more listings, right? While there are many ways to get new listings, social media is one that shouldn’t be overlooked. Why? Almost all home buyers find their homes online first, including on social media. In fact, the National Association of REALTORS® found that 52 percent …

Here’s What’s New in LEAP 2.0

Do you want to hear some good real estate news? Real estate gurus and economists are saying the market is shifting. This means that more listings are going to come to the market. Inventory is something that we desperately need, and it could lead to a little bit of a listing boom. Not everyone is …

15 Home Hashtags to Attract Buyers on Instagram

Using home hashtags, hashtags related to homeownership, on Instagram can help you get your content in front of people who are thinking about buying and selling. According to 2021 data, an overwhelming majority of recent home buyers—around 99 percent—used the internet to find a house. In particular, 80 percent of millennial buyers can be enticed …

How to Use Social Outreach to Find Real Estate Clients

Social outreach can be easily overlooked as a tool to grow your business. You post on your profiles—that’s enough, right? Not really. While your feed posts help people understand what you do and offer, social outreach gets them to take action. Social outreach, which refers to selling and connecting through social media direct messages (DMs), …

5 Skills Every New Agent Needs to Kick Start Their Career

A new agent isn’t just an individual with a real estate license still hot off the printer… a ‘new agent’ is any agent who’s been in the business less than year, has zero sales or experience and lacks the confidence to work with buyers and sellers. Here’s what new agent’s do have… the energy, passion …

8 Ways to Turn Listings to Leads Without Paying

To grow your business, you need to turn listings to leads. However, finding quality seller leads can be time-consuming and expensive. Many effective lead-generation tactics require you to spend money through advertising, buying lists, or creating collateral items—but that’s not the only way. Instead of spending money on tactics that don’t work, or don’t give …

New Agent Skills Accelerator (WE NEED YOUR HELP)

We’ve been working on something EPIC for New Agents, and we need your help! New Agent Skills Accelerator (N.A.S.A.) We know it’s a tough market out there, especially for New Agents. There’s so much to learn… from branding yourself, to getting clients, to working with buyers and sellers, to advanced marketing strategies, testimonials, referrals… the …

The 5 Ps of Marketing for Real Estate Agents

The 5 Ps of marketing is a core marketing principle that can help you better understand how to market your business. This principle was originally developed by author Edmund Jerome in the 1960s in his book Basic Marketing as the 4 Ps of marketing (with the 5th P added a bit later) and has been …