The Real Estate
Marketing Blog

How to Use Social Outreach to Find Real Estate Clients

Social outreach can be easily overlooked as a tool to grow your business. You post on your profiles—that’s enough, right? Not really. While your feed posts help people understand what you do and offer, social outreach gets them to take action. Social outreach, which refers to selling and connecting through social media direct messages (DMs), …

5 Skills Every New Agent Needs to Kick Start Their Career

A new agent isn’t just an individual with a real estate license still hot off the printer… a ‘new agent’ is any agent who’s been in the business less than year, has zero sales or experience and lacks the confidence to work with buyers and sellers. Here’s what new agent’s do have… the energy, passion …

8 Ways to Turn Listings to Leads Without Paying

To grow your business, you need to turn listings to leads. However, finding quality seller leads can be time-consuming and expensive. Many effective lead-generation tactics require you to spend money through advertising, buying lists, or creating collateral items—but that’s not the only way. Instead of spending money on tactics that don’t work, or don’t give …

New Agent Skills Accelerator (WE NEED YOUR HELP)

We’ve been working on something EPIC for New Agents, and we need your help! New Agent Skills Accelerator (N.A.S.A.) We know it’s a tough market out there, especially for New Agents. There’s so much to learn… from branding yourself, to getting clients, to working with buyers and sellers, to advanced marketing strategies, testimonials, referrals… the …

The 5 Ps of Marketing for Real Estate Agents

The 5 Ps of marketing is a core marketing principle that can help you better understand how to market your business. This principle was originally developed by author Edmund Jerome in the 1960s in his book Basic Marketing as the 4 Ps of marketing (with the 5th P added a bit later) and has been …

10 Ways to Grow Your Social Following

[tcb-script src=”https://embed.lpcontent.net/leadboxes/current/embed.js” async=”” defer=””][/tcb-script] [tcb-script]window.addEventListener(‘LPLeadboxesReady’,function(){LPLeadboxes.addDelayedLeadbox(’29MeUpHqyHEfyMEpLmrtF4′,{delay:’10s’,views:0,dontShowFor:’0d’,domain:’goodlifeteam.lpages.co’});});[/tcb-script] Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second! So how can we, as real estate professionals, harness the power of social media for our own business? This comes down to one major …

15 Home Decor Hashtags to Expand Your Reach on Instagram

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential clients, like home decor, can help you build a community of potential leads—even if they’re not ready to buy or sell just yet. The …

How to Use Expired Listings Scripts to Generate New Leads

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven't been successful thus far. Maybe the expired listing is an FSBO or maybe the seller's contract with a previous realtor lapsed without a sale. While these listings present ...

A Checklist for Your Real Estate Social Media Posts

Get more out of your real estate social media posts, no matter which platforms you like to use, with this checklist. There’s a lot to remember when creating a post that’s effective and reaches your ideal clients. Use this checklist to make sure you don’t miss anything important. Need help planning social media content? Download …

10 Door Hanger Designs to Boost Neighborhood Branding

With so many door hanger designs to choose from, how do you decide on one for your campaign? To maximize ROI potential and ultimately increase client acquisition rates, you can’t overlook this important detail. The door hanger has to influence your recipients to take action while representing your brand and including all of your key …

How to Build a Strong Referral Network for Your Real Estate Business

A strong referral network is non-negotiable as a real estate agent. Referrals continue to be the primary way buyers and sellers find real estate agents, according to a 2021 report from NAR. Creating and maintaining a referral network ensures that you have a consistent flow of clients. To build this, however, you have to be ...

5 Steps to a Facebook Content Strategy That Drives Listings

Are you just sharing on Facebook to check a box or do you have a Facebook content strategy? The latter is critical for making the most of your time spent on this social media platform. As the world's number one social media platform with 1.9 billion daily active users-24% of the world's entire population-there's a ...