The Real Estate
Marketing Blog

Getting on Google: Online Search Strategies for Real Estate Agents & Brokers

Do you have an online search strategy? A recent poll of our readers found over 75% of real estate professionals don't have a strategy for getting found by their customers online, through the most popular search engines... and for those who said they did, most were using methods the search engines stopped using to rank search ...

How to Follow-up with Buyer and Seller Leads the RIGHT Way

Yesterday we shared some campaigns you can use to start driving people to your website. While we divvied the campaigns by the type of lead they're most likely to generate-low intent, medium intent, or high intent, there's still a chance for any of the campaigns to generate any type of lead. The Home Value campaign ...

Low-Cost Lead Generation Activities for Real Estate

Yesterday, we talked about the three different types of leads: Low Cost / Low Intent Medium Cost / Medium Intent High Cost / High Intent And we also asked you to find out how much website traffic you're currently getting. Why? Because according to research done by Google, only 2-3% of people who visit ...

How to Score and Sort Your Online Leads for More Sales

When it comes to online leads in real estate, I hear some version of this sentiment all the time: online leads aren't worth the money or effort... "They are a waste of time..." "They don't want to hear for me..." "They're never ready to act..." However, studies show that the vast majority of online leads ...

The 4 Step Online Marketing Process Every Agent Needs to Know

When it comes to online marketing, there are a lot of dangerous misconceptions: online marketing isn't necessary, it doesn't work, online leads don't convert. The list goes on. But the fact is, our industry and our clients are changing, and we have to change with them. Here's a prime example. One of the biggest shifts in ...

Highlights from the Live Training "Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents"

Miss Thursday's training "Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents"? Don't worry... We've got you Covered! We pulled out the highlights from the training and copied them below! Have questions? Comments? Let us know in the comments below! Getting Exposure with the Agent Branded Campaign What Sellers Want, and The ...

Get an Inside Look at the REDM Certification Course

Watch an Exclusive 15-min Preview of the REDM Certification Course! The first REDM certification course class sold out with more than 450 agents joining. Stay tuned so you don't miss the announcement for the next registration period!

REDM Client-Facing Website Receives Important Updates

Red.marketing, REDM's client-facing website, just received a couple important updates! As Chris and Garry said, it's more important than ever to differentiate yourself from the competition The REDM certification will not only give you the knowledge and skills to better serve clients... It'll also give you the tools and resources you need to communicate ...

The Paperless Agent DECLARES WAR!

The Paperless Agent Declares War on the "Old Way" of Selling Real Estate Will you join REDM's mission to help deliver home sellers the 5* experience they deserve? Are you ready to join the fight against antiquated practices that bring down the reputation of our industry? Leave your comments below!

Exclusive Preview of the Real Estate Digital Marketer Certification Course

What can you expect from the Real Estate Digital Marketer certification course? Find out in this exclusive behind-the-scenes preview! We want to know what you think! Leave your comments and feedback below!

Sneak Peak... Get your marketing campaigns in order this holiday season!

In this video, Chris and Garry preview this week's public training "3 Marketing Campaigns for the Holiday Season!" and share some insights to get you started. Check it out, and make sure you register for Thursday's webinar at http://www.thepaperlessagent.com/weekly-webinar!

Tips to Crafting a Property Marketing Plan to Seal the Deal with Sellers

In the "old days," real estate agents marketing their sellers' properties would simply put a sign in the yard, put a listing in the MLS, and pray that it sold. Even today, there are a lot of real estate professionals who think syndicating listings to portals is a job well done. But here's the thing: ...