The Real Estate
Marketing Blog

Garry Wise and Chris Scott Walk the Trade-show Floor at CAR Expo 2016

Get tech tips, advice, and laughs from Garry Wise and myself as we walk the trade show floor at the California Association of REALTOS® annual Expo. We try to answer this question (for ourselves and for you): What tech is worth checking out, what's hot, and what's a waste of time? During this video, you'll also get ...

Chris Dares Garry to Do WHAT in Las Vegas?

Last week, we announced that we're going to crash the Realtor.com® Results Summit in Las Vegas, NV on September 19th and 20th. What we didn't show you last week is that Chris dares Garry to do something crazy during one of the sessions... Chris even puts $100 on the table! Watch the video to find ...

Garry and Chris are Crashing a Party in Las Vegas... And They Want You to Join!

Garry and Chris are Crashing a Party in Las Vegas... And They Want You to Join! Come September, Garry and I will be crashing a party in Las Vegas... And we want you to join us! Where are we going? What are we doing? Why? We're going to be crashing the Realtor.com® Results Summit this ...

5 Steps to Find Customers, Stay in Touch, and Promote Listings on the World's Most Popular Social Media Site.

With over 1.65 BILLION people using Facebook, it is dangerous to ignore or neglect it as part of your client marketing strategy. Facebook is where so many people go to find out what's happening in their worlds. And with the average person spending three quarters of an hour scrolling, scanning, and sharing on Facebook, there's ...

Big News: More than 700 Agents Have Earned their REDM™ Certification

Big News: More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM)™ Certification... (And Registration for the REDM™ Certification Course Opens Tomorrow!) If you've been a Coaching Club member for a while, you know that earlier this year, we launched the Real Estate Digital Marketer (REDM)™ certification course earlier this year. And since ...

Getting on Google: Online Search Strategies for Real Estate Agents & Brokers

Do you have an online search strategy? A recent poll of our readers found over 75% of real estate professionals don't have a strategy for getting found by their customers online, through the most popular search engines... and for those who said they did, most were using methods the search engines stopped using to rank search ...

How to Follow-up with Buyer and Seller Leads the RIGHT Way

Yesterday we shared some campaigns you can use to start driving people to your website. While we divvied the campaigns by the type of lead they're most likely to generate-low intent, medium intent, or high intent, there's still a chance for any of the campaigns to generate any type of lead. The Home Value campaign ...

Low-Cost Lead Generation Activities for Real Estate

Yesterday, we talked about the three different types of leads: Low Cost / Low Intent Medium Cost / Medium Intent High Cost / High Intent And we also asked you to find out how much website traffic you're currently getting. Why? Because according to research done by Google, only 2-3% of people who visit ...

How to Score and Sort Your Online Leads for More Sales

When it comes to online leads in real estate, I hear some version of this sentiment all the time: online leads aren't worth the money or effort... "They are a waste of time..." "They don't want to hear for me..." "They're never ready to act..." However, studies show that the vast majority of online leads ...

The 4 Step Online Marketing Process Every Agent Needs to Know

When it comes to online marketing, there are a lot of dangerous misconceptions: online marketing isn't necessary, it doesn't work, online leads don't convert. The list goes on. But the fact is, our industry and our clients are changing, and we have to change with them. Here's a prime example. One of the biggest shifts in ...

Highlights from the Live Training "Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents"

Miss Thursday's training "Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents"? Don't worry... We've got you Covered! We pulled out the highlights from the training and copied them below! Have questions? Comments? Let us know in the comments below! Getting Exposure with the Agent Branded Campaign What Sellers Want, and The ...

Get an Inside Look at the REDM Certification Course

Watch an Exclusive 15-min Preview of the REDM Certification Course! The first REDM certification course class sold out with more than 450 agents joining. Stay tuned so you don't miss the announcement for the next registration period!