The Real Estate
Marketing Blog

How to Score and Sort Your Online Leads for More Sales

When it comes to online leads in real estate, I hear some version of this sentiment all the time: online leads aren't worth the money or effort... "They are a waste of time..." "They don't want to hear for me..." "They're never ready to act..." However, studies show that the vast majority of online leads ...

The 4 Step Online Marketing Process Every Agent Needs to Know

When it comes to online marketing, there are a lot of dangerous misconceptions: online marketing isn't necessary, it doesn't work, online leads don't convert. The list goes on. But the fact is, our industry and our clients are changing, and we have to change with them. Here's a prime example. One of the biggest shifts in ...

Highlights from the Live Training "Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents"

Miss Thursday's training "Attract More Sellers With The Irresistible, Proven Digital Marketing Plan for Agents"? Don't worry... We've got you Covered! We pulled out the highlights from the training and copied them below! Have questions? Comments? Let us know in the comments below! Getting Exposure with the Agent Branded Campaign What Sellers Want, and The ...

Get an Inside Look at the REDM Certification Course

Watch an Exclusive 15-min Preview of the REDM Certification Course! The first REDM certification course class sold out with more than 450 agents joining. Stay tuned so you don't miss the announcement for the next registration period!

REDM Client-Facing Website Receives Important Updates

Red.marketing, REDM's client-facing website, just received a couple important updates! As Chris and Garry said, it's more important than ever to differentiate yourself from the competition The REDM certification will not only give you the knowledge and skills to better serve clients... It'll also give you the tools and resources you need to communicate ...

The Paperless Agent DECLARES WAR!

The Paperless Agent Declares War on the "Old Way" of Selling Real Estate Will you join REDM's mission to help deliver home sellers the 5* experience they deserve? Are you ready to join the fight against antiquated practices that bring down the reputation of our industry? Leave your comments below!

Exclusive Preview of the Real Estate Digital Marketer Certification Course

What can you expect from the Real Estate Digital Marketer certification course? Find out in this exclusive behind-the-scenes preview! We want to know what you think! Leave your comments and feedback below!

Sneak Peak... Get your marketing campaigns in order this holiday season!

In this video, Chris and Garry preview this week's public training "3 Marketing Campaigns for the Holiday Season!" and share some insights to get you started. Check it out, and make sure you register for Thursday's webinar at http://www.thepaperlessagent.com/weekly-webinar!

Tips to Crafting a Property Marketing Plan to Seal the Deal with Sellers

In the "old days," real estate agents marketing their sellers' properties would simply put a sign in the yard, put a listing in the MLS, and pray that it sold. Even today, there are a lot of real estate professionals who think syndicating listings to portals is a job well done. But here's the thing: ...

The 3 Cornerstone Campaigns to Fill Your Pipeline, Secure Future Clients, and Grow Your Business

When we enter a new field or a new business, we inherit business ideas, strategies, and tactics from the people around us. And this can be both good and bad. On the one hand, learning from those around us accelerates the time it takes us to learn. We don't have to spend the time learning through ...

3 Facebook Campaigns to Find New Leads and Promote Your Business

When it comes to marketing, one rule we say time and time again is "meet your prospects where they are," and with 968 million users logging into Facebook daily, there's a good chance both your existing and future clients are there. The question is: How do you reach them on Facebook? The best way we've found ...

How to Engage and Win Over Sellers with the 3 P's of Selling

Ask yourself: Why should a home seller work with me? Your answer to this question is essentially your Unique Selling Proposition, or USP-the narrative or story that defines why a client should choose you over the agent down the street. While most of us have a ready answer to this question that we've developed over ...