The Real Estate
Marketing Blog

Exciting News... You Can Join Us in Vegas for a Half-Day Workshop!

Want to Attend a Half-day Workshop Hosted by Garry and Chris? Then Join Us in Vegas on September 17th for a Half-Day Workshop as Part of the Realtor.com Results Summit! What are you doing September 17th, 18th, and 19th? The answer SHOULD be joining Garry and Chris in Vegas for the Realtor.com Results Summit! The conference ...

Find the Local Market that Offers the Best Growth Opportunity

Selecting and working in the wrong local market is a costly mistake that many real estate professionals make but with some background knowledge it's an error that you can avoid. If you selected your current Local Market based on the following factors, you may want to reconsider (and we will show the tools to do ...

Tools and Resources You Need for Your Next Listing Appointment

If you have been following along our three-part series; What you need to know to rock your next Listing Appointment (PART 1), you will have read about a number of tools and resources that Garry Wise, co-founder of GoodLife Luxury and The Paperless Club, and his team use to create a 5-Point Listing Appointment system and digital ...

5 Steps to Ace Your Next Listing Appointment

The truth is; the more knowledge you have the more you will differentiate your business, the better care you can give your clients, and the more successful (and respected) your agency will become. The focus of this article is to help you stand out from the crowd at your next listing appointment with a step-by-step, ...

Create a Marketing Proposal that Sells Your Services

A carefully crafted digital Listing Presentation, or marketing proposal, should catch the attention of a seller, build rapport, address objections before they are verbalized, and leave seller's with no doubt that you're the right agent for the job. And if done right, of course, your Listing Presentation should have them signing the listing agreement before ...

5 Creative Ways to Market your Listings to More Buyers

Marketing your listings is about so much more than "just doing enough"... You know, putting a sign in the yard, putting on the MLS, and praying that it sells. So let's take a look at five methods we use here at GoodLife Luxury here in Austin, Tx, to market listings: Property landing page Facebook ads ...

Want to Party with Garry and Chris in Vegas?

Then Save the Date: September 17th... And Join Garry and Chris for a 1-day Workshop (and Party) in Vegas! We have huge news! You guys have been asking for this for the last two years... And we're finally doing it! We're hosting a conference September 17th in Las Vegas! This 1-day, mastermind retreat takes place ...

Make the Most of Your Open House with Facebook: 3 Campaigns to Fill Your Event and Promote Your Brand

How does Garry Wise, luxury broker and The Paperless Agent co-founder, set himself apart from other agents in his area? One of his "industry secrets": by holding open houses. (Did you just groan when you read that?) "Seriously, who does open houses anymore, guys?" Garry does, for one; and it's a strategy that has been ...

How to Create Facebook Carousel Ads and Get Better Results from Your Just Listed Campaigns!

Lately, the Carousel ad has been one of the top performing Facebook ad types we're run at Goodlife Realty to date. And now Chris Scott, president of Goodlife Realty and co-founder of The Paperless Agent, is letting you in on how to achieve the same reach and success. The Facebook Carousel ad, a creative ad ...

Simple "Go-to Market" Activities Guaranteed to Attract More Buyers (and Make Sellers Happy!)

Let's face it, the internet has changed the way real estate industry and the way we MUST market and sell properties as real estate professionals. (At least it has for those of you who want to differentiate yourselves and stand out from the slew of agents working in your area.) Today's homebuyers and sellers are savvy. Many ...

"Go-to Market Plan": How to Make a Better Promise to Sellers and Win More Listings

Are you looking for that "one thing" to set your agency apart from the others? Seeking a way to differentiate yourself? Want to position yourself as the agent to work with? Of course you do, and you've come to the right place. In this blog post we'll look at how our go-to market plan-the strategy ...

Facebook Video Tips, Tricks, and Best Practices

Creating video may not be easy, but it is absolutely worth it. Video is important for several reasons: 1) Video lets you stay in touch with clients (and potential clients) which helps you to build relationships with those who you want to do business with. 2) Video helps to build your brand and brand awareness. ...