The Real Estate
Marketing Blog

Make the Most of Your Open House with Facebook: 3 Campaigns to Fill Your Event and Promote Your Brand

How does Garry Wise, luxury broker and The Paperless Agent co-founder, set himself apart from other agents in his area? One of his "industry secrets": by holding open houses. (Did you just groan when you read that?) "Seriously, who does open houses anymore, guys?" Garry does, for one; and it's a strategy that has been ...

How to Create Facebook Carousel Ads and Get Better Results from Your Just Listed Campaigns!

Lately, the Carousel ad has been one of the top performing Facebook ad types we're run at Goodlife Realty to date. And now Chris Scott, president of Goodlife Realty and co-founder of The Paperless Agent, is letting you in on how to achieve the same reach and success. The Facebook Carousel ad, a creative ad ...

Simple "Go-to Market" Activities Guaranteed to Attract More Buyers (and Make Sellers Happy!)

Let's face it, the internet has changed the way real estate industry and the way we MUST market and sell properties as real estate professionals. (At least it has for those of you who want to differentiate yourselves and stand out from the slew of agents working in your area.) Today's homebuyers and sellers are savvy. Many ...

"Go-to Market Plan": How to Make a Better Promise to Sellers and Win More Listings

Are you looking for that "one thing" to set your agency apart from the others? Seeking a way to differentiate yourself? Want to position yourself as the agent to work with? Of course you do, and you've come to the right place. In this blog post we'll look at how our go-to market plan-the strategy ...

Facebook Video Tips, Tricks, and Best Practices

Creating video may not be easy, but it is absolutely worth it. Video is important for several reasons: 1) Video lets you stay in touch with clients (and potential clients) which helps you to build relationships with those who you want to do business with. 2) Video helps to build your brand and brand awareness. ...

How to Break into and Dominate a Local Market (Even If You Don't Have Any Listings There!)

How to Break into a New Market Interested in expanding your business by breaking into a new market? Many of you have shared with us that you're interested in increasing your average sales price, having better marketing strategies to expand your number of listings, and more. But before you begin investing your time and resources ...

Page Features Your Website NEEDS If You Want to Generate Leads (Plus Campaigns to Boost Your Website Traffic and More!)

What Is a Landing Page? If you want to generate leads from your website, landing pages are a must have. Essentially, a landing page is any page a visitor can arrive at or "land" on. It's a page you can send clients to gain specific information, such as to learn more about your local market, view a listing, ...

Fresh Off the Press... Garry and Chris Answer Your Questions on REDM: Live

Here's Garry and Chris on Facebook Live answering your questions about their new innovative program... Have additional questions? Post them in the comments section! And if you're ready to save your seat for REDM: Live, use the link sent to your email! Seats are filling fast, so don't wait!

What's New with REDM in 2017?

What's New with REDM in 2017? Lots of our REDM members have been asking us, "What's next for the REDM Certification?" We've been listening to your feedback and brainstorming new ideas, and we've come up with an exciting roadmap for 2017. So if you've completed REDM, started the course, or are thinking about enrolling... Here ...

Business Advice for 2017: How to Deliver a Better Quality Promise

How to Level Up Your "Brand Promise" in 2017 Think of yourself as a business owner It's common for real estate professionals to not think of themselves as business owners. But the reality is, all real estate professionals ARE business owners, and you can learn a lot about your real estate practice by looking at ...

Announcing... REDM™: Live!

Announcing... REDM™: Live! The Live, Online Learning Experience for the REDM™ Certification REDM: Live Starts Next Week on Monday, October 2nd! We have a huge announcement... Enrollment for the REDM™: Live course opens later today. REDM™: Live provides students with an exciting opportunity to earn their Real Estate Digital Marketer (REDM) certification under the guidance ...

3 Questions that Will Define Your Real Estate Practice in 2017

Do you want to give sellers a 5-star experience and win more listings... while helping change the real estate industry for the better? Let me ask you a question: How many of you have been on a listing appointment, and the home owner asked... "Will you discount your commission?" While I can't see a show ...