The Real Estate
Marketing Blog

Getting the Most from Your Database: How to Boost Referral and Repeat Business!

For most real estate professionals, repeat and referral business makes up a significant portion of our businesses. In fact, according to the National Association of Realtors, on average 60% and 70% of a real estate professional's business comes from repeat and referral business. But chances are, you're not doing everything you can to truly maximize ...

We Want to Know: What Would You Like to See in a Sales Training / Production Plan?

We Want to Know: What Would You Like to See in a Sales Training / Production Plan? Putting a sign in the yard after winning a listing appointment is one of THE BEST feelings. It's the successful culmination of a ton of work... lead generation, working your database, setting the appointment, nailing the presentation... And ...

The Ultimate Open House Strategy

There are few questions that real estate agents dread more than, "When are you going to hold an Open House for our property?" Many experienced Realtors cringe at the thought of sitting at an Open House on a weekend. Total waste of time, money and energy, right? Well, at GoodLife Realty we LOVE hosting Open ...

Scripts and Templates to Turn Expired Listing Leads Into Clients

As new real estate agents, we are often taught to reach out to expired listings in the MLS as a way to prospect for clients. You may have been given this script: "Hey I saw that your home is no longer available for sale. I have a buyer who may be interested and I'd like ...

Keeping Your Evernote Account Secure

Recently Evernote sent out an email regarding some security issues they have noticed on members accounts. This email was not sent out to everyone, only those members that they noticed suspicious activities on their accounts. So if you didn't receive this email, don't worry! (It's a good thing). Here, at The Paperless Agent, we highly ...

The Business Mixer Plan for Real Estate Agents

Are you intimidated by planning events? Or maybe you have already done it, and it was just so overwhelming that you don't plan on doing it again. We've made it easy for you by having a detailed, step-by-step plan of what you need with all of the things to consider! The Business Mixer Event Project ...

Instagram Posts for Realtors

How many times have you posted on Instagram in the last week? The last month? Instagram used to show the most recent posts from accounts you're following, but they have recently adopted Facebook's content algorithm so you don't have to post quite as often. However, Instagram still prioritizes people who post more often. Tips for ...

5 Steps to Developing a Real Estate Brand with Facebook

Creating a brand on Facebook for your Real Estate business is as important as a first impression, because it may likely be a leads first impression of you! Your potential customers will form an impression - and make a judgement - about your entire business in less than one second. And as they say: you ...

7 Steps To Creating An Awesome Marketing Campaign

Marketing campaigns play a crucial role in our job as Real Estate Agents, so it is always paramount that our campaigns are top notch and deliver results! Individual tactics aimed at creating awareness of your brand, building relationships, and connecting with potential clients are good but not nearly as effective as a strategic foundation of ...

Why Instagram is the Perfect Platform for Realtors

Why Instagram? Do you have an Instagram account? Are you active on your Instagram account and getting results? If you were to go into Instagram you'd see that there are millions of advertisers using it, and that there are a lot of benefits in using their platform as well. The Stats There are two major ...

Today's the Day! Real Estate Entrepreneur's Academy Is Open!

Today's the Day! Enroll Now for the Real Estate Entrepreneur's Academy Watch the video or scroll below for all the details on the course! This week, we've been talking about a HUGE announcement... We're going to host a brand-new, 6-week guided study program: Real Estate Entrepreneur's Academy! We've announced the new training, shared some tips ...

Real Estate Entrepreneur's Academy: Evaluating Markets and Opportunities for the Best Returns

Evaluating Markets and Opportunities for the Best Returns As we build up to the launch of Real Estate Entrepreneur's Academy... Here's a quick preview of what you can expect from this live 6-week course! Yesterday, we shared a HUGE announcement with everyone.... This week, we're launching the Real Estate Entrepreneur's Academy! Today we want to ...