The Real Estate
Marketing Blog

Facebook Changes All Real Estate Agents Need to Be Aware Of

As you’ve probably heard, Facebook is rolling out some major changes to what they allow in Marketing and Advertising, changes that directly impact Real Estate. The next time you login to your Ad Account, you should notice this alert at the top of the page: But what does it mean? Basically, credit, employment, and housing …

How to Win Any Listing… Before the Appointment

If you read our previous blog, Proven Pre-Listing Strategies from a Listing Expert, you know how important your Pre-Listing Strategy is. The Pre-listing strategy serves to educate our clients, show them the advantages of working with us, and to thwart any potential competitors from putting doubts in their minds that we are the clear choice …

How to Create a Powerful Online Reputation

What Is A Powerful Online Reputation? According to NAR’s Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent’s reputation over other factors. As defined by Merriam Webster, reputation is your “overall quality or character as seen or judged by people …

The Five Fifty-Five Program

We all know real estate is a networking industry. If you’re not networking and building contacts, then you’re not growing… and if you’re not growing, then there’s probably untapped potential lying dormant within the recesses of your abilities! It can be hard to find the time, resources, and strategies for successfully networking and building your …

LinkedIn Strategies for Real Estate Agents

If you do a quick Google search for your name and city, you’re probably going to see LinkedIn show up in the top 3 – 5 search results. An easy way to improve your online reputation and make a quick hit to your prospects’ first impression of you is to make a LinkedIn profile that …

Proven Pre-Listing Strategies from A Listing Expert Agent

Done well, a pre-listing strategy will go a long way towards making the actual Listing Appointment a success. The pre-listing strategy introduces your value to your potential clients and helps overcome objections before they even arise, such as “why should I use you over a competitor.” A pre-listing strategy also utilizes the philosophy of “time …

The 1-Minute Real Estate Video Strategy That Can Help You Win More Listings

Videos are essential for a real estate business, and to put it simply, if you’re not doing videos you’re not making money. If you look at these 3 facts about video marketing, you’ll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when …

Facebook Messenger Bots: How to Automate Conversations to Qualify Leads & Stay Top of Mind

One of the most important lessons you can internalize about growing your business in the digital age is that you have to “meet your customers where they are.” That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you’ve been solely relying on traditional communication methods …

Secrets of a Top Listing Agent

Back in 2014, Chris and I took a trip to Mississauga, Canada for a real estate conference. It was there where we first met Chip Barkel. Today, Chip has a pipeline of over $36,000,000 of upcoming sales. But on that day we first met, he had just started his real estate career. Over the last …

3 Lazy Listing Tours to Stand Out As Listing Expert Agents

As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point...

Marketing Tips for Selling $3M a Month in Real Estate Production with Hillary Gaynor & Jim Pruitt

Hillary’s Business Then and Now Hillary joined The Paperless Agent community back in 2013, when she was focused on becoming one of the first Green Realtors in her area. The training she went through helped her produce $6 million a year… but man, was it a lot of work to get to that point. She …

There’s Nothing More American Than… The Paperless Agent’s Fourth of July Sale!

This year, Chris and Garry took our 4th of July sale celebration to the next level. They’re celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts. Check out the video above for a “Sneak Peek” of what they’ve gotten themselves into. And Stay Tuned for HUGE 4th of July Savings on Our …