The Real Estate
Marketing Blog

Facebook Messenger Bots: How to Automate Conversations to Qualify Leads & Stay Top of Mind

One of the most important lessons you can internalize about growing your business in the digital age is that you have to “meet your customers where they are.” That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you’ve been solely relying on traditional communication methods …

Secrets of a Top Listing Agent

Back in 2014, Chris and I took a trip to Mississauga, Canada for a real estate conference. It was there where we first met Chip Barkel. Today, Chip has a pipeline of over $36,000,000 of upcoming sales. But on that day we first met, he had just started his real estate career. Over the last …

3 Lazy Listing Tours to Stand Out As Listing Expert Agents

As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point...

Marketing Tips for Selling $3M a Month in Real Estate Production with Hillary Gaynor & Jim Pruitt

Hillary’s Business Then and Now Hillary joined The Paperless Agent community back in 2013, when she was focused on becoming one of the first Green Realtors in her area. The training she went through helped her produce $6 million a year… but man, was it a lot of work to get to that point. She …

There’s Nothing More American Than… The Paperless Agent’s Fourth of July Sale!

This year, Chris and Garry took our 4th of July sale celebration to the next level. They’re celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts. Check out the video above for a “Sneak Peek” of what they’ve gotten themselves into. And Stay Tuned for HUGE 4th of July Savings on Our …

Tips to Elevate Your Status as a Listing Expert

Do people who know you think of you as an EXPERT when it comes to listing and selling homes? Not just that they know you’re in real estate… But do people see you as THE authority on all things...

Instagram Tips for Real Estate with Sue B. Zimmerman

We recently hosted a Marketing Club member training session with renowned Instagram expert Sue B. Zimmerman. We've compiled the best tips and advice for real estate professionals wanting to up their...

5 Essential Real Estate Marketing Activities… In An Hour A Month!

These 5 marketing activities will get you massive boost in word of mouth business, more referrals & recommendations, and solidify your reputation as an expert in your local market.These marketing activities cure a major ailment most real estate practitioners experience… it’s the rate of client abandonment. In fact, according to NAR, more that 3 out …

Pre-Listing System Used By Listing Expert Agents

A key difference for many top listing agents is a well-designed process to prepare for a listing appointment and stand out from their competition. Garry Creath and Chris Scott have designed a Pre-Listing System to ensure they are in the strongest position when Garry walks through the door for each appointment. In this Pre-Listing System, …

Real Estate Video Marketing Using Just Your Phone

Real estate videos for marketing don’t have to be complicated and they don’t have to be fancy. You can make videos marketing real estate using just your phone. And the video will still get lots of...

Listing Tips & Strategies to Standout and Sell More Homes

Fastest & Easiest Source of Listings Fastest & Easiest Source of Listings Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Word-of-Mouth...

Facebook on $1/Day Strategy

Facebook can be frustrating if you’re trying to use it to grow your real estate practice and career. Whether it’s sharing content, running ads, or getting leads, the Facebook formula isn’t always so simple. Which is why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The …