The Real Estate
Marketing Blog

Pre-Listing System Used By Listing Expert Agents

A key difference for many top listing agents is a well-designed process to prepare for a listing appointment and stand out from their competition. Garry Creath and Chris Scott have designed a Pre-Listing System to ensure they are in the strongest position when Garry walks through the door for each appointment. In this Pre-Listing System, …

Real Estate Video Marketing Using Just Your Phone

Real estate videos for marketing don’t have to be complicated and they don’t have to be fancy. You can make videos marketing real estate using just your phone. And the video will still get lots of...

Listing Tips & Strategies to Standout and Sell More Homes

Fastest & Easiest Source of Listings Fastest & Easiest Source of Listings Every top agent knows the number one source of business is word-of-mouth recommendations and repeat customers. Word-of-Mouth...

Facebook on $1/Day Strategy

Facebook can be frustrating if you’re trying to use it to grow your real estate practice and career. Whether it’s sharing content, running ads, or getting leads, the Facebook formula isn’t always so simple. Which is why we reached out to a very special guest instructor, Dennis Yu, from Blitzmetrics. Dennis has been featured in The …

How to Work with Facebook’s Changes to Targeting Options for Real Estate Ads

Dennis Yu, CEO of Blitzmetrics, explains how to work with Facebook's changes for targeting options for real estate ads. Facebook no longer allows real estate advertisers to select specific ages,...

Planning for Next Year

Let me ask you a question… As you look towards 2019, are you planning to sell more homes than you did in 2018? I think most of us would say HECK YES! We all start the year feeling charged-up and ready to do better than we did last year. However, to stay the …

A Holiday Gift

Happy Holidays from The Paperless Agent Enjoy a Laugh on Us! Here at The Paperless Agent, we film A LOT of video, and believe it or not, things don’t always go to plan. So to spread a little holiday cheer, I asked our video guy compile the best of our worst moments. That’s …

The 4 Pillars of LEAP

All this week, we’ve been talking about the brand-new Listing Expert Agent Program & Certification (LEAP). So today, we thought we’d take a deeper look and show you what’s actually in the program. We’re going to look at the four pillars of this course –the four main sections– and break down what you can …

Lizard Brained Marketing and Real Estate

Why is Chris holding a pack of gum in the video above? To make a fairly obvious point: Marketing yourself as a real estate pro is MUCH DIFFERENT than marketing a pack a gum. The type of marketing that stores use to sell a pack of gum is called “Reptilian Brain” or “Lizard Brain” marketing. …

The Perks of Being a Listing Expert

If you’ve been watching your inboxes, then you know Chris and Garry have been locked away in the studio working hard on a brand new program called the Listing Expert Agent Program (LEAP) & certification. And by the way — Your input has been extremely helpful! Big thanks to everyone that chimed in …

We Need Your Help!

Over the last few months, Chris and I have been hard at work developing a new program for you. And we’re VERY excited about it because it’s a topic near and dear to me: becoming a listing expert. For those of you who don’t know, I built my own very successful real estate practice …

Turn More Prospects into Clients with The Client Welcome Kit

To help you get the most out of your 30-Days to More Sales Action Plan, I want to share a powerful supplemental tool with you: The Client Welcome Kit. In Marketing Speak, the Client Welcome Kit is a means of indoctrination. Essentially, it introduces prospects to who you are and what you offer… but with a twist: It treats …