The Real Estate
Marketing Blog

This Just In, REDM™ Revealed!

We started the fight to change our industry for the better when we originally launched the Real Estate Digital Marketer (REDM™) certification in January of 2016. Since then, more than 1,500 agents have joined the cause and earned their REDM™ certifications, but a lot has changed since we first launched this course… First, the forces against …

How to Create a Distinct Value Proposition

Good news from the front… Help has arrived in our battle against the forces determined to diminish our value while going after our clients. And it comes in the form of this practical know-how from the Real Estate Digital Marketer (REDM™) certification… As we reported yesterday, a Distinct Value Proposition is a superior reason(s) that …

Major Setback in the Fight to Take Our Market Back

You need to ask yourself… What’s the major and compelling reason a seller should choose you? If you don’t have a strong answer, then you’re at risk. Because of those forces trying to diminish our value, sellers often have the impression that we don’t earn our commissions… That we just get an “easy” payday… So …

Breaking News… Chris & Garry Declare War!

Today, there are more forces fighting against Agents and Brokers then ever before. There’s tech companies and investors looking to diminish our value in the market… There’s firms planning to take our fees and clients equity for their own… And now, more than ever, there’s more REALTOR® members in history with a lack of commitment …

Your 2020 Listing Presentation

A new year always comes with new goals, new expectations, and new leads. In order to attract those new leads, you need to set yourself apart and stand out like a top agent… Which can be hard to do when everyone seems like they’re doing the same thing… So we wanted to give you something …

5 Facebook Campaigns for 2020

Have you ever wondered why Facebook won’t work for you? When we first started using Facebook Ads back in 2013 we spent a TON of time and money trying to get them to work for us but to no avail… until we discovered how to use Facebook’s own “Algorithm” to uncover the pockets of Buyers …

3 YouTube Videos to Get More Listing Leads

According to research by Cisco, more than 80% of all traffic on the internet will be video in just three years. This makes it incredibly important that we understand best practices for utilizing video in our real estate businesses. YouTube is a GREAT place to utilize video and get results. Because YouTube is a social …

Home Buyer Presentation Template

A Listing Presentation educates your potential seller on the home selling process and outlines the benefits of working with you to do that. A Buyer Presentation is similar, but geared towards buyers. And just like an effective presentation for sellers, a Buyer Presentation works to qualify the client, cement trust, and facilitate action (like getting …

Get Your Real Estate Videos on Google

As a real estate agent, showing up on Google is extremely important. Clients, prospective clients, and leads will all google an agent before committing to work with them. One of the ways we can enhance our online reputation, build confidence, and build trust with those prospective clients (before we even meet with them), is to …

How to Turn the iBuyer “Threat” into Your Biggest New Source of Clients!

Download iBuyer Template forYou Listing Presentation Below… Download the PDF Sample Download the PowerPoint Version for PC & Android Download the Keynote Version for MAC iBuyers are a new phenom in the industry. So, if you’re not in on of their test markets you might not have felt the pressure… yet. However, iBuyers are expanding …

Market Your Listings on YouTube

What are YouTube Ads? YouTube Ads are the ads that pop up before, during, or after a YouTube video. One of the greatest things about YouTube ads is that you don’t pay anything for advertising – you only pay when someone shows interest. You only get charged for YouTube ads upon “true view,” which YouTube …

Top Tools, Templates & Tech for Listing Leads

As real estate agents, we’re constantly looking for innovative ways to get listings and stand out from the competition. Because these days, our competition is everywhere. Discount brokerages, iBuyers, other agents… Everyone is competing for the same scarce inventory. Which is why we’re sharing our most creative, innovative, and proven methods for getting more listing …