The Real Estate
Marketing Blog

The Five Fifty-Five Program

We all know real estate is a networking industry. If you’re not networking and building contacts, then you’re not growing… and if you’re not growing, then there’s probably untapped potential lying dormant within the recesses of your abilities! It can be hard to find the time, resources, and strategies for successfully networking and building your …

LinkedIn Strategies for Real Estate Agents

If you do a quick Google search for your name and city, you’re probably going to see LinkedIn show up in the top 3 – 5 search results. An easy way to improve your online reputation and make a quick hit to your prospects’ first impression of you is to make a LinkedIn profile that …

Proven Pre-Listing Strategies from A Listing Expert Agent

Done well, a pre-listing strategy will go a long way towards making the actual Listing Appointment a success. The pre-listing strategy introduces your value to your potential clients and helps overcome objections before they even arise, such as “why should I use you over a competitor.” A pre-listing strategy also utilizes the philosophy of “time …

The 1-Minute Real Estate Video Strategy That Can Help You Win More Listings

Videos are essential for a real estate business, and to put it simply, if you’re not doing videos you’re not making money. If you look at these 3 facts about video marketing, you’ll see why: 80% of viewers recall video ads they saw in the last 30 days. Viewers retain 95% of a message when …

Facebook Messenger Bots: How to Automate Conversations to Qualify Leads & Stay Top of Mind

One of the most important lessons you can internalize about growing your business in the digital age is that you have to “meet your customers where they are.” That used to be simple: postcards in their mail, emails in their inbox, calls to their phones. But if you’ve been solely relying on traditional communication methods …

Secrets of a Top Listing Agent

Back in 2014, Chris and I took a trip to Mississauga, Canada for a real estate conference. It was there where we first met Chip Barkel. Today, Chip has a pipeline of over $36,000,000 of upcoming sales. But on that day we first met, he had just started his real estate career. Over the last …

3 Lazy Listing Tours to Stand Out As Listing Expert Agents

As a listing expert, you know one of the ways you stand out amongst other listing agents is how you market and sell homes. You can use the method and technologies you use to market homes as a point...

Marketing Tips for Selling $3M a Month in Real Estate Production with Hillary Gaynor & Jim Pruitt

Hillary’s Business Then and Now Hillary joined The Paperless Agent community back in 2013, when she was focused on becoming one of the first Green Realtors in her area. The training she went through helped her produce $6 million a year… but man, was it a lot of work to get to that point. She …

There’s Nothing More American Than… The Paperless Agent’s Fourth of July Sale!

This year, Chris and Garry took our 4th of July sale celebration to the next level. They’re celebrating with Flags, Bandanas, BBQ, Eating Contests… and of course HUGE discounts. Check out the video above for a “Sneak Peek” of what they’ve gotten themselves into. And Stay Tuned for HUGE 4th of July Savings on Our …

Tips to Elevate Your Status as a Listing Expert

Do people who know you think of you as an EXPERT when it comes to listing and selling homes? Not just that they know you’re in real estate… But do people see you as THE authority on all things...

Instagram Tips for Real Estate with Sue B. Zimmerman

We recently hosted a Marketing Club member training session with renowned Instagram expert Sue B. Zimmerman. We've compiled the best tips and advice for real estate professionals wanting to up their...

5 Essential Real Estate Marketing Activities… In An Hour A Month!

These 5 marketing activities will get you massive boost in word of mouth business, more referrals & recommendations, and solidify your reputation as an expert in your local market.These marketing activities cure a major ailment most real estate practitioners experience… it’s the rate of client abandonment. In fact, according to NAR, more that 3 out …