The Real Estate
Marketing Blog

Here, There, and Everywhere: Why Your Brand Needs to Be Omnipresent

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren't thinking much - if at all - about you. Consider your own day-to-day. How often do you find yourself thinking about the service people you ...

The 4-Step Script for Crafting Perfect Selfie-Style Videos

The most important videos you can shoot for your real estate business are what we call "selfie-style" videos. These informal videos, perfect for sharing on social media, are engaging and ultra-watchable. They also give your viewers that warm-and-fuzzy feeling like they're seeing a friend on the screen, which is huge. Because, as you might have ...

Two No-Cost Tips for Looking AMAZING in Your Videos

STOP! Before you read any further, we need to know… Do you want to: Look younger in your marketing videos? Eliminate the shadows that make you look like a ghoul and your background look like a horror movie set? Reduce the glare from your glasses? Seem friendly and approachable in your videos? Present yourself from …

The Only Equipment You Need to Shoot Your Most Important Videos

Drum roll, please. What follows is a COMPLETE LIST of all the equipment you’re going to need to shoot the most important videos in your marketing arsenal. Are you ready? Okay, here it is… Your phone That’s it. No, really. All you need to shoot the most trust-building, brand-awareness-growing, audience-pleasing videos to market your real …

5 Traditional Real Estate Lead Generation Strategies with a Modern Twist

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating. Many real estate professionals try to use only digital methods for generating leads, such as social media or blogging. However they don't ...

The 3 Videos Every Real Estate Agent Should Shoot

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video trend yet, what are you waiting for? Other than video being the most consumed media out there, video also: Increases message retention ...

The 1-Minute Video Strategy

Video is oh-so-important for real estate social media strategy. If you want to grow your social media influence, if you want to build your real estate business quickly and inexpensively, you must use video extensively. Social media platforms are emphasizing videos. Video posts get more traffic and eyeballs. Social media users demand and devour videos ...

The "Follow Me" Campaign

A bitter pill for you first: likes and comments on your social media posts - even your number of followers - do not equal business. And anyone who is telling you different, is lying to you. Those numbers may make you feel good but they are just "vanity metrics" which almost never directly correlate with ...

Squeezing All the Instagram Juice out of Your Listing Lemon

Listings live longer on Instagram than they live on the MLS. That’s because as a listing goes through different phases it allows us to “multipurpose the content,” meaning we can get dozens of posts from a single listing. If you started an Instagram account and are worried “How am I going to generate enough posts …

"What Should I Post on Social Media?"

The R.A.V.E. Method for Answering the Question: "What Should I Post on Social Media?" Posting on social media like Facebook and Instagram can be a great way to stay in touch with your family, friends, and contacts. It can also be a great way to get more listings. The question a lot of agents ask ...

“What Should I Post on Social Media?”

The R.A.V.E. Method for Answering the Question: “What Should I Post on Social Media?” Posting on social media like Facebook and Instagram can be a great way to stay in touch with your family, friends, and contacts. It can also be a great way to get more listings. The question a lot of agents ask …

What Do Top Listing Agents Do and Say?

My husband and I are doing some remodeling right now. Not the whole house, just the kitchen. But as you remodel, it's natural to think, "Hmmm, now the rest of the house isn't as nice as the remodeled part. Maybe we should do the master bath next...and after that we should do some work on ...