The Real Estate
Marketing Blog

The "Follow Me" Campaign

A bitter pill for you first: likes and comments on your social media posts - even your number of followers - do not equal business. And anyone who is telling you different, is lying to you. Those numbers may make you feel good but they are just "vanity metrics" which almost never directly correlate with ...

Squeezing All the Instagram Juice out of Your Listing Lemon

Listings live longer on Instagram than they live on the MLS. That’s because as a listing goes through different phases it allows us to “multipurpose the content,” meaning we can get dozens of posts from a single listing. If you started an Instagram account and are worried “How am I going to generate enough posts …

"What Should I Post on Social Media?"

The R.A.V.E. Method for Answering the Question: "What Should I Post on Social Media?" Posting on social media like Facebook and Instagram can be a great way to stay in touch with your family, friends, and contacts. It can also be a great way to get more listings. The question a lot of agents ask ...

“What Should I Post on Social Media?”

The R.A.V.E. Method for Answering the Question: “What Should I Post on Social Media?” Posting on social media like Facebook and Instagram can be a great way to stay in touch with your family, friends, and contacts. It can also be a great way to get more listings. The question a lot of agents ask …

What Do Top Listing Agents Do and Say?

My husband and I are doing some remodeling right now. Not the whole house, just the kitchen. But as you remodel, it's natural to think, "Hmmm, now the rest of the house isn't as nice as the remodeled part. Maybe we should do the master bath next...and after that we should do some work on ...

What Do Top Listing Agents Do and Say?

My husband and I are doing some remodeling right now. Not the whole house, just the kitchen. But as you remodel, it’s natural to think, “Hmmm, now the rest of the house isn’t as nice as the remodeled part. Maybe we should do the master bath next…and after that we should do some work on …

The Unbeatable 3-Phase Listing Appointment

We’re going to focus on the listing appointment. That’s your Super Bowl. That’s your big performance. That’s what determines whether you are a top listing agent or not. And once you’re known as the listing agent for a particular niche or area, clients come to you. You gain market share. You’re not calling expireds. Sellers …

5-Step Plan to More Listing Leads

A constant concern for real estate professionals is where their next deal is coming from. Often, that concern leads to a scattered lead generation approach. We hear about the hot new thing and then spend tons of money and time dumping our efforts into a source that doesn’t pan out like we hoped it would. …

GIVEAWAY! April 2021

To enter the giveaway for a chance to win a Paperless Agent T-Shirt & a $50 Amazon gift card: 1. Follow @thepaperlessagent on Instagram 2. Like the Open House Ep. 3 post 3. Tag 2 friends in the comment (each additional tag is an extra entry!) BONUS: For a bonus entry, share the Open House ...

Our Deepest Gratitude & Giving Back to End 2020

Our deepest gratitude to everyone... from our Paperless Agent Team to our clients, partners, friends, family, and everyone else who has supported us and believed in us... we thank you! As a token of our appreciation, we want to give back to the charities that are near and dear to YOUR hearts, but we need ...

Our Deepest Gratitude & Giving Back to End 2020

Our deepest gratitude to everyone… from our Paperless Agent Team to our clients, partners, friends, family, and everyone else who has supported us and believed in us… we thank you! As a token of our appreciation, we want to give back to the charities that are near and dear to YOUR hearts, but we need …

[EARLY ACCESS PREVIEW] Day 1 of the 21-Day Goal Acceleration Program

Don't get left behind... start setting your goals for 2021 NOW, and achieve them sooner with the 21-Day Goal Acceleration Program. The 21-Day Goal Challenge uses proven methods for setting your career goals, designing your business plans and gaining massive traction on accomplishing those goals. Over a 21 day period, you get: 21-Day Action ...