The Real Estate
Marketing Blog

Listing Summit 2022 (We need your help)

Over the last few months, we’ve been hard at work developing something very exciting… Something we’ve never done before… Something that’ll set you up for the most lucrative year of your career… Listing Summit 2022 A 5-hour virtual conference for any agent who wants to dominate their local market as a top Listing Expert Agent! …

Selling Homes? Your Ads Should Sell Something Else

When we ask agents, "What is the purpose of advertising a property on Facebook or Instagram?" they usually reply with: "To help me sell the home" "To get people interested in the home" "To highlight the cool features of the home" "To help me get that home in front of more eyeballs." But here's the ...

The 100-Year-Old Guide to Facebook Ads

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know what you’re doing before you start tinkering with those knobs and buttons. There are just a few dials and switches on that …

6 Elements of a Credibility-Magnifying Blog Post

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts position you as a market expert. And in our industry, positioning is E.V.E.R.Y.T.H.I.N.G. If the three most important aspects of real estate are location, location ...

Your Prospects are Skeptical of You, But Here’s How to Convince Them

Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be authorities in our industry. And many have had bad experiences with real estate agents. That’s what you’re up against. …

Here, There, and Everywhere: Why Your Brand Needs to Be Omnipresent

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren't thinking much - if at all - about you. Consider your own day-to-day. How often do you find yourself thinking about the service people you ...

The 4-Step Script for Crafting Perfect Selfie-Style Videos

The most important videos you can shoot for your real estate business are what we call "selfie-style" videos. These informal videos, perfect for sharing on social media, are engaging and ultra-watchable. They also give your viewers that warm-and-fuzzy feeling like they're seeing a friend on the screen, which is huge. Because, as you might have ...

Two No-Cost Tips for Looking AMAZING in Your Videos

STOP! Before you read any further, we need to know… Do you want to: Look younger in your marketing videos? Eliminate the shadows that make you look like a ghoul and your background look like a horror movie set? Reduce the glare from your glasses? Seem friendly and approachable in your videos? Present yourself from …

The Only Equipment You Need to Shoot Your Most Important Videos

Drum roll, please. What follows is a COMPLETE LIST of all the equipment you’re going to need to shoot the most important videos in your marketing arsenal. Are you ready? Okay, here it is… Your phone That’s it. No, really. All you need to shoot the most trust-building, brand-awareness-growing, audience-pleasing videos to market your real …

5 Traditional Real Estate Lead Generation Strategies with a Modern Twist

If you sell real estate, you already know lead generation is a top priority. But knowing what lead generation strategies actually work, and which ones are a waste of time can be frustrating. Many real estate professionals try to use only digital methods for generating leads, such as social media or blogging. However they don't ...

The 3 Videos Every Real Estate Agent Should Shoot

Video is THE fastest growing source of media being used right now. In fact, by 2022 it's estimated that 1 million videos will be watched per second! If you're not on the video trend yet, what are you waiting for? Other than video being the most consumed media out there, video also: Increases message retention ...

The 1-Minute Video Strategy

Video is oh-so-important for real estate social media strategy. If you want to grow your social media influence, if you want to build your real estate business quickly and inexpensively, you must use video extensively. Social media platforms are emphasizing videos. Video posts get more traffic and eyeballs. Social media users demand and devour videos ...