The Real Estate
Marketing Blog

10 Real Estate Agent Marketing Tactics You Can't Overlook

Real estate agent marketing is unique in many ways. You need to actively connect with people who may want to make a big life decision to buy or sell a home in months or even years down the line. To achieve this, you need to use marketing tactics that allow you to build long-term relationships. ...

20 Customizable Real Estate Captions for Instagram

When coming up with real estate captions for Instagram, you may be at a loss. What should you say about your new house sale? How do you best share tips about home buying and selling? How can you share market updates without using too much jargon? But that’s no reason not to use Instagram. In …

5 Ways an eNewsletter Can Help Your Real Estate Business

An eNewsletter may seem like an outdated form of marketing. Yet, according to a recent survey from TheClose, 66 percent of real estate agents are focused on improving the success of their email campaigns in 2021—a smart move. In real estate, email marketing has nearly a 15 percent open rate, a 5 percent click rate, …

How to Get 10 Listings in 30 Days Using Our 5-Step System

Every agent wants to know how to get 10 listings in 30 days, right? Luckily, now is the time to figure it out and implement powerful strategies to make it happen. As Realtor.com’s 2021 Monthly Housing Market Trends Report suggests, active listings are down by 22 percent from last year. However, median asking prices have …

Listing Summit 2022 (We need your help)

Over the last few months, we’ve been hard at work developing something very exciting… Something we’ve never done before… Something that’ll set you up for the most lucrative year of your career… Listing Summit 2022 A 5-hour virtual conference for any agent who wants to dominate their local market as a top Listing Expert Agent! …

Selling Homes? Your Ads Should Sell Something Else

When we ask agents, "What is the purpose of advertising a property on Facebook or Instagram?" they usually reply with: "To help me sell the home" "To get people interested in the home" "To highlight the cool features of the home" "To help me get that home in front of more eyeballs." But here's the ...

The 100-Year-Old Guide to Facebook Ads

Have you ever seen an engineer’s instrument panel of a 747? Here’s a photo of one. There are just a few dials and switches on that thing, aren’t there!? You better really know what you’re doing before you start tinkering with those knobs and buttons. There are just a few dials and switches on that …

6 Elements of a Credibility-Magnifying Blog Post

At The Paperless Agent, we preach the power of posting authoritative blog posts. You can click here to find out why they are so important. But essentially, authoritative blog posts position you as a market expert. And in our industry, positioning is E.V.E.R.Y.T.H.I.N.G. If the three most important aspects of real estate are location, location ...

Your Prospects are Skeptical of You, But Here’s How to Convince Them

Most people view real estate agents as a commodity. They think we are all the same. Interchangeable. A dime a dozen. They think it’s easy to become a real estate agent, so we must not be authorities in our industry. And many have had bad experiences with real estate agents. That’s what you’re up against. …

Here, There, and Everywhere: Why Your Brand Needs to Be Omnipresent

We imagine that people think about us way more than they actually do. The fact is that, unless you give them a reason to, your contacts and connections just aren't thinking much - if at all - about you. Consider your own day-to-day. How often do you find yourself thinking about the service people you ...

The 4-Step Script for Crafting Perfect Selfie-Style Videos

The most important videos you can shoot for your real estate business are what we call "selfie-style" videos. These informal videos, perfect for sharing on social media, are engaging and ultra-watchable. They also give your viewers that warm-and-fuzzy feeling like they're seeing a friend on the screen, which is huge. Because, as you might have ...

Two No-Cost Tips for Looking AMAZING in Your Videos

STOP! Before you read any further, we need to know… Do you want to: Look younger in your marketing videos? Eliminate the shadows that make you look like a ghoul and your background look like a horror movie set? Reduce the glare from your glasses? Seem friendly and approachable in your videos? Present yourself from …