The Real Estate
Marketing Blog

The Anatomy of a Realtor Instagram Bio That Stands Out

You might not think your Realtor Instagram bio matters all that much. It’s just another profile to fill out, right? Not necessarily. Buying and selling a house is more than just a business transaction, it’s an emotional one. Sellers are saying goodbye to their memories, while buyers are entering the next chapters of their lives. …

5 Client Referral Email Strategies to Boost Listings

Do you have a client referral email strategy? If not, now is the time to create one because 40 percent of all buyers choose their real estate agent based on referrals from friends, neighbors, or relatives, according to the 2021 Home Buyers and Sellers Generational Trends Report. What’s more, the same report found that 76 …

Real Estate Holidays and Marketing Ideas for 2022

It's important to keep your marketing relevant by using topical real estate holidays and general holidays to inspire your content. While your brand stays the same, you have to evolve your messaging to sync up with what's top of mind for potential clients. Save this list of holidays for 2022 and check each back month ...

5 Postcard Design Ideas for Targeted Neighborhood Farming

There are so many postcard design ideas you can use to stand out—how do you choose the right design for your neighborhood farming campaign? There are a few key factors to consider, like headline, call to action (CTA), social proof, and more. Use the following ideas and strategies to pull all these key postcard design …

The Instagram Hashtag Cheat Sheet for Real Estate Agents

If you never know where to start when choosing hashtags, this Instagram hashtag cheat sheet was made for you. On Instagram, hashtags matter a lot, but if you don’t how to choose them or how many to use, you might just scrap them altogether. That’s a problem, though, because when you leave out the hashtags, …

How to Use LinkedIn Newsletters to Connect With More Clients

LinkedIn newsletters are a powerful tool you may be overlooking. Engaging with your community and posting regularly on this platform is valuable, but what if you could get right into your clients’ inbox? You can with LinkedIn newsletters. All you have to do is publish long-form content, think of it as a short blog post …

5 Important Local Online Marketing Strategies for Real Estate Agents

Local online marketing is critical for the success of your business, which likely relies heavily on local clients. Door hangers and mailer marketing allow you to reach people nearby who need your services, but in our modern world, you have to move those tactics online. While only six percent of buyers and sellers found an …

5 Reasons You Don't Need to Hire a Real Estate Marketing Company

If you struggle with marketing, you may be tempted to hire a real estate marketing company. While it would take the work off your shoulders, which is a relief, it might not be necessary. Not to mention, it's a costly venture. The average fees for a social media agency range from $1,800 to $6,000 or ...

Why You Should Ditch Door Hanger Marketing for Social Media Marketing

Door hanger marketing is a traditional strategy to reach local clients directly. While this can be an effective marketing method, it can also be time-consuming. With a never-ending to-do list, you need a way to reach potential clients faster and more effectively. Most modern home buyers and sellers search online for a real estate agent, …

How to Create Instagram Content That Drives Real Estate Leads

If you create Instagram content just to check a box, you may be thinking: Instagram just doesn't work for my business or I post every day, but I still don't get any clients! Instagram can be a powerful tool for connecting with clients and growing your business, but as with any aspect of your business, ...

20 Best Interior Design Hashtags to Reach More People on Instagram

Interior design hashtags can help you reach more potential clients. We call these industry adjacent hashtags, meaning, they may not drive direct leads, but they can be used to expand your reach within a similar industry. What's more, Instagram allows you to sell a lifestyle-not just a house. When you showcase unique kitchens and stunning ...

How to Create a Real Estate Marketing System That Delivers Leads

Having a marketing system is key to your success. It's not just to make your brand stand out. It's not just to do what everyone else is doing. A powerful real estate marketing system becomes a business tool, allowing you to drive leads and boost sales from all marketing channels. It should be your number ...