The Real Estate
Marketing Blog

5 Reasons You Don't Need to Hire a Real Estate Marketing Company

If you struggle with marketing, you may be tempted to hire a real estate marketing company. While it would take the work off your shoulders, which is a relief, it might not be necessary. Not to mention, it's a costly venture. The average fees for a social media agency range from $1,800 to $6,000 or ...

Why You Should Ditch Door Hanger Marketing for Social Media Marketing

Door hanger marketing is a traditional strategy to reach local clients directly. While this can be an effective marketing method, it can also be time-consuming. With a never-ending to-do list, you need a way to reach potential clients faster and more effectively. Most modern home buyers and sellers search online for a real estate agent, …

How to Create Instagram Content That Drives Real Estate Leads

If you create Instagram content just to check a box, you may be thinking: Instagram just doesn't work for my business or I post every day, but I still don't get any clients! Instagram can be a powerful tool for connecting with clients and growing your business, but as with any aspect of your business, ...

20 Best Interior Design Hashtags to Reach More People on Instagram

Interior design hashtags can help you reach more potential clients. We call these industry adjacent hashtags, meaning, they may not drive direct leads, but they can be used to expand your reach within a similar industry. What's more, Instagram allows you to sell a lifestyle-not just a house. When you showcase unique kitchens and stunning ...

How to Create a Real Estate Marketing System That Delivers Leads

Having a marketing system is key to your success. It's not just to make your brand stand out. It's not just to do what everyone else is doing. A powerful real estate marketing system becomes a business tool, allowing you to drive leads and boost sales from all marketing channels. It should be your number ...

5 Reasons to Invest in Professional Realtor Headshots

Your realtor headshots are more important than you might first assume. The real estate industry is about more than helping someone buy or sell a house. Sure, that’s how you earn a commission, but relationship building is how you secure clients and grow your business. In order to cultivate those relationships, it’s crucial for your …

An Instagram Profile Template for Your Real Estate Business

An Instagram profile template makes your life easier—no more guessing about what goes where. More importantly, it helps you stand out among your competitors. With more than three million active real estate licensees in the United States today, cutting through the noise and getting homebuyers and sellers to pick you over your next-door competitor isn’t …

5 Pillars of Real Estate Branding that Drive More Leads

If you search “real estate branding” in Google, you’ll get 144,000,000 results because this is a key element of any successful real estate business. Especially, now where there’s double the number of active real estate agents than there are available listings on the market. You have to find a way to cut through the noise …

10 Real Estate Agent Marketing Tactics You Can't Overlook

Real estate agent marketing is unique in many ways. You need to actively connect with people who may want to make a big life decision to buy or sell a home in months or even years down the line. To achieve this, you need to use marketing tactics that allow you to build long-term relationships. ...

20 Customizable Real Estate Captions for Instagram

When coming up with real estate captions for Instagram, you may be at a loss. What should you say about your new house sale? How do you best share tips about home buying and selling? How can you share market updates without using too much jargon? But that’s no reason not to use Instagram. In …

5 Ways an eNewsletter Can Help Your Real Estate Business

An eNewsletter may seem like an outdated form of marketing. Yet, according to a recent survey from TheClose, 66 percent of real estate agents are focused on improving the success of their email campaigns in 2021—a smart move. In real estate, email marketing has nearly a 15 percent open rate, a 5 percent click rate, …

How to Get 10 Listings in 30 Days Using Our 5-Step System

Every agent wants to know how to get 10 listings in 30 days, right? Luckily, now is the time to figure it out and implement powerful strategies to make it happen. As Realtor.com’s 2021 Monthly Housing Market Trends Report suggests, active listings are down by 22 percent from last year. However, median asking prices have …