The Real Estate
Marketing Blog

10 Ways to Grow Your Social Following

[tcb-script src=”https://embed.lpcontent.net/leadboxes/current/embed.js” async=”” defer=””][/tcb-script] [tcb-script]window.addEventListener(‘LPLeadboxesReady’,function(){LPLeadboxes.addDelayedLeadbox(’29MeUpHqyHEfyMEpLmrtF4′,{delay:’10s’,views:0,dontShowFor:’0d’,domain:’goodlifeteam.lpages.co’});});[/tcb-script] Social Media is the fastest growing conglomeration to date. Boasting the largest community in history as of 2022, with 10 new users joining every single second! So how can we, as real estate professionals, harness the power of social media for our own business? This comes down to one major …

15 Home Decor Hashtags to Expand Your Reach on Instagram

Home decor hashtags should be a part of your regular social media rotation. While they may seem unrelated to your content, talking about topics relevant to real estate and your potential clients, like home decor, can help you build a community of potential leads—even if they’re not ready to buy or sell just yet. The …

How to Use Expired Listings Scripts to Generate New Leads

Good expired listings scripts help you make the most of a great lead-generation opportunity. These homeowners need to sell their houses as soon as possible but haven't been successful thus far. Maybe the expired listing is an FSBO or maybe the seller's contract with a previous realtor lapsed without a sale. While these listings present ...

A Checklist for Your Real Estate Social Media Posts

Get more out of your real estate social media posts, no matter which platforms you like to use, with this checklist. There’s a lot to remember when creating a post that’s effective and reaches your ideal clients. Use this checklist to make sure you don’t miss anything important. Need help planning social media content? Download …

10 Door Hanger Designs to Boost Neighborhood Branding

With so many door hanger designs to choose from, how do you decide on one for your campaign? To maximize ROI potential and ultimately increase client acquisition rates, you can’t overlook this important detail. The door hanger has to influence your recipients to take action while representing your brand and including all of your key …

How to Build a Strong Referral Network for Your Real Estate Business

A strong referral network is non-negotiable as a real estate agent. Referrals continue to be the primary way buyers and sellers find real estate agents, according to a 2021 report from NAR. Creating and maintaining a referral network ensures that you have a consistent flow of clients. To build this, however, you have to be ...

5 Steps to a Facebook Content Strategy That Drives Listings

Are you just sharing on Facebook to check a box or do you have a Facebook content strategy? The latter is critical for making the most of your time spent on this social media platform. As the world's number one social media platform with 1.9 billion daily active users-24% of the world's entire population-there's a ...

Branding Inspiration: Tips and Ideas for Creating Your Real Estate Brand

Your branding is a key piece of your overall marketing. As marketing guru Seth Godin says, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." In other words, your branding defines what your business is all about ...

8 Real Estate Marketing Ideas for Neighborhood Farming

With so many real estate marketing ideas out there, how do you choose the ones that work best for your neighborhood farming efforts? Being the real estate agent for your area can lead to more new clients, referrals, and connections, all of which can benefit your business for years the come. To reap these benefits, …

How to Build a Lead Generation Funnel That Delivers Hot Seller Leads

It's important to have a lead generation funnel that's always full-and the good news is, you're in demand. According to the National Association of Realtors' (NAR) annual report, 90 percent of sellers worked with a real estate agent to list and sell their homes in 2021. While active listing inventory is down 23 percent from ...

The Buyer's Agent Survival Kit - How to Navigate a Tricky Market

Representing Home Buyers In Today's Market It's a difficult market for buyers. Low inventory and record demand have created a highly competitive atmosphere. Home prices are soaring, houses sell for well over asking, and buyers are forced into bidding wars, often pitted against investors with deep pockets. All of which translates to: it's hard ...

LinkedIn 101: A Brief Guide for Real Estate Agents

This is the LinkedIn 101 guide you've been looking for if you're new to LinkedIn or simply want to improve your presence as a real estate agent. With more than LinkedIn 722 million members, there's more than ample opportunity to forge valuable business relationships. What's more, according to Hubspot's data, LinkedIn generated a higher visitor-to-lead ...