The Real Estate
Marketing Blog

Branding Inspiration: Tips and Ideas for Creating Your Real Estate Brand

Your branding is a key piece of your overall marketing. As marketing guru Seth Godin says, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." In other words, your branding defines what your business is all about ...

8 Real Estate Marketing Ideas for Neighborhood Farming

With so many real estate marketing ideas out there, how do you choose the ones that work best for your neighborhood farming efforts? Being the real estate agent for your area can lead to more new clients, referrals, and connections, all of which can benefit your business for years the come. To reap these benefits, …

How to Build a Lead Generation Funnel That Delivers Hot Seller Leads

It's important to have a lead generation funnel that's always full-and the good news is, you're in demand. According to the National Association of Realtors' (NAR) annual report, 90 percent of sellers worked with a real estate agent to list and sell their homes in 2021. While active listing inventory is down 23 percent from ...

The Buyer's Agent Survival Kit - How to Navigate a Tricky Market

Representing Home Buyers In Today's Market It's a difficult market for buyers. Low inventory and record demand have created a highly competitive atmosphere. Home prices are soaring, houses sell for well over asking, and buyers are forced into bidding wars, often pitted against investors with deep pockets. All of which translates to: it's hard ...

LinkedIn 101: A Brief Guide for Real Estate Agents

This is the LinkedIn 101 guide you've been looking for if you're new to LinkedIn or simply want to improve your presence as a real estate agent. With more than LinkedIn 722 million members, there's more than ample opportunity to forge valuable business relationships. What's more, according to Hubspot's data, LinkedIn generated a higher visitor-to-lead ...

The Anatomy of a Realtor Instagram Bio That Stands Out

You might not think your Realtor Instagram bio matters all that much. It’s just another profile to fill out, right? Not necessarily. Buying and selling a house is more than just a business transaction, it’s an emotional one. Sellers are saying goodbye to their memories, while buyers are entering the next chapters of their lives. …

5 Client Referral Email Strategies to Boost Listings

Do you have a client referral email strategy? If not, now is the time to create one because 40 percent of all buyers choose their real estate agent based on referrals from friends, neighbors, or relatives, according to the 2021 Home Buyers and Sellers Generational Trends Report. What’s more, the same report found that 76 …

Real Estate Holidays and Marketing Ideas for 2022

It's important to keep your marketing relevant by using topical real estate holidays and general holidays to inspire your content. While your brand stays the same, you have to evolve your messaging to sync up with what's top of mind for potential clients. Save this list of holidays for 2022 and check each back month ...

5 Postcard Design Ideas for Targeted Neighborhood Farming

There are so many postcard design ideas you can use to stand out—how do you choose the right design for your neighborhood farming campaign? There are a few key factors to consider, like headline, call to action (CTA), social proof, and more. Use the following ideas and strategies to pull all these key postcard design …

The Instagram Hashtag Cheat Sheet for Real Estate Agents

If you never know where to start when choosing hashtags, this Instagram hashtag cheat sheet was made for you. On Instagram, hashtags matter a lot, but if you don’t how to choose them or how many to use, you might just scrap them altogether. That’s a problem, though, because when you leave out the hashtags, …

How to Use LinkedIn Newsletters to Connect With More Clients

LinkedIn newsletters are a powerful tool you may be overlooking. Engaging with your community and posting regularly on this platform is valuable, but what if you could get right into your clients’ inbox? You can with LinkedIn newsletters. All you have to do is publish long-form content, think of it as a short blog post …

5 Important Local Online Marketing Strategies for Real Estate Agents

Local online marketing is critical for the success of your business, which likely relies heavily on local clients. Door hangers and mailer marketing allow you to reach people nearby who need your services, but in our modern world, you have to move those tactics online. While only six percent of buyers and sellers found an …