Real Estate Social Media Posts Made Easy

If you’re reading this, you already know that social media is crucial for real estate agents.

In fact, a recent survey by the National Association of Realtors found that social media is the #1 tech tool for generating quality real estate leads. 

However, platforms like Facebook, Instagram, and LinkedIn can be huge time and money wasters—if you don’t know how to use them correctly.

When it comes to social media…

You Need a Proven Real Estate Social Media Strategy to Get Real Results

When we first started using social media in our own real estate practice, we made a lot of mistakes. 

We posted inconsistently and shared the wrong types of information.

But over time, we developed a surefire social media strategy that helped us:

• Provide value

• Build our reputation as a market leader

• Stay top-of-mind with our sphere of influence

• Generate a steady stream of leads and referrals!

Are you hoping to achieve these same results for your real estate business? 

The RAVE Social Media Content Formula Makes It Easy

The RAVE Formula is simply an acronym you can use to generate ideas for social media posts:

Real Estate

Advice & Tips

Valuable Information

Experiences 

You can also use it to weed out content that is inappropriate or unlikely to drive results.

Here’s what’s included in each RAVE category:

Real Estate

It sounds obvious, but a lot of agents don’t take the time to post their listings on social media. They believe it’s a waste of time because homes are selling so quickly in this market. 

But they forget about the dual benefit of using the listing to market THEMSELVES.

Here are 5 Facebook posts we created from a single listing:

You can also reshare a property as it moves throughout the listing lifecycle. 

For example:

• Coming Soon

• For Sale

• Now Showing

• Open House

• Under Contract

• Sold

• Recently Sold… you get the idea!

What if you don’t have any listings of your own? Ask for permission to post some from your brokerage!

Advice & Tips

Showcase your expertise by sharing advice and insights on real estate topics. 

This can be as simple as a graphic with a real estate tip or market stat:

These images go beyond a pretty picture to offer real value. But what if your graphic design skills are lacking?

Video is a powerful tool for connecting directly with your audience, and all you need to get started is a smartphone and a tripod!

Here are a couple of selfie-style video examples that are simple to create: 

Video content is known to be the most engaging, and surveys show it’s the #1 way consumers like to receive information!

Valuable Information

If you really want to stand out from the crowd, you can dig a little deeper with an in-depth article on a timely real estate topic. 

Each month, we publish a blog post on our website and then reshare it on Facebook, Instagram, and LinkedIn.

The best thing about blog posts is that they serve triple duty!

1. Give you a reason to reach out to your sphere of influence

2. Position you as a market authority when potential clients visit your website

3. Provide you with branded content to share on social media!

Experiences

Real estate info is great, but your social media presence shouldn’t be all business. It’s important to remind your followers that you’re a real person, too. 

Make an effort to share relevant experiences that help you connect with your audience, such as:

• Shared interests

• Shared places

• Shared concerns

This might include community events, local restaurant reviews, or personal updates.

Here are some examples of Facebook posts that have helped us connect on a human level:

But when is sharing considered oversharing?

A good rule of thumb for business accounts: Limit these types of posts to 20% of your overall content.

Ready to Try the RAVE Formula on Your Own Social Channels?

We’ve had huge success with the RAVE Social Media Content Formula. And we’re not alone!

Thousands of agents are using these same types of posts to generate a steady stream of leads, listings, and referrals each month:

And it couldn’t be easier (or less expensive!) for you to get started today.

Feel free to customize these high-engagement, professionally-designed social media posts for your own audience—or copy them outright! They are yours to use however you like.

Either way, we hope they get your social media followers RAVE-ing about YOU!