How to Make ChatGPT Sound Like YOU (Not a Robot)

Let's be honest—one of the biggest concerns about using AI in real estate is sounding like everyone else. You've built your reputation on being authentic and real with your clients. The last thing you want is for your marketing to sound like it was written by a computer.

Good news: there's a simple fix.

The Problem with Generic AI Writing

When you ask ChatGPT to write something without any guidance, it sounds... well, robotic. It uses phrases like "showcasing a stunning home" or "this property delivers comfort and convenience." It's not bad, but it definitely doesn't sound like you.

Here's an example. If you ask ChatGPT to write a basic open house promotion, you might get something like this:

"Join us for an open house at 66052 Rich Lane in Austin showcasing a four bed, three bath, 3,500 square foot Streetman model with extensive hardwood floors and thoughtful updates..."

It goes on like that—accurate but bland. Nothing wrong with it, but nothing memorable either.

The Solution: Your Personal Voice Style Guide

The secret is teaching ChatGPT to write in your voice. And you do this by creating something called a "voice style guide."

Think of it like giving ChatGPT a personality transplant—yours.

When you add your voice style guide to your prompts, the same open house description transforms into something with actual personality:

"Join us for the open house at 66052 Rich Lane. A quiet cul-de-sac spot that hides a surprisingly expansive treatment plan. The first floor primary suite, office and gym keep the practical stuff close while dark hardwood floors run the show... Every bedroom gets its own walk-in closet, which feels like a small victory."

See the difference? It sounds human. It sounds interesting. Most importantly, it sounds like something you would actually say to a client.

The Three Magic Questions

So how do you create your voice style guide? It's surprisingly simple. You ask ChatGPT to interview you with three specific questions:

Question 1: Tell me a quick story about a recent experience with a client.

This helps ChatGPT understand how you naturally tell stories and describe situations. Don't overthink it—just talk about a recent showing, a tricky negotiation, or a funny moment with a buyer.

Question 2: How would people describe the way you communicate?

Think about what your clients or colleagues would say. Are you straightforward? Warm and chatty? Dry and humorous? Professional but friendly?

Question 3: What do you want your writing to always sound like, and what do you want to avoid?

This is where you set boundaries. Maybe you want to sound helpful but never pushy. Or conversational but never unprofessional. Tell ChatGPT what turns you off in marketing copy.

How to Actually Do This (Step by Step)

Here's the exact process:

1. Copy this prompt into ChatGPT:"I want you to capture my unique writing and speaking voice. Ask me the following three questions, one at a time, and wait for my answers after each question. Number one, tell me a quick story about a recent experience with a client. Number two, how would people describe the way you communicate? And number three, what do you want your writing to always sound like and what do you want to avoid? After I answer all three questions, analyze my responses and generate a complete voice style guide."
2. Use the voice dictation feature to answer. Don't type—talk! Click the microphone icon in ChatGPT and just speak naturally. This captures your real voice, not your "writing" voice.
3. Save your voice style guide. Once ChatGPT creates your guide, save it somewhere you can easily copy and paste it. You'll add it to future prompts.

Making It Even Easier: Use Projects

Here's a pro tip: ChatGPT has a feature called "Projects" where you can save instructions that apply to everything you create in that project.

Drop your voice style guide into the project instructions, and every time you ask ChatGPT to write something in that project, it'll automatically write in your voice. No need to paste your style guide every single time.

The Bottom Line

You don't have to choose between using AI and sounding authentic. With a simple voice style guide, ChatGPT becomes a tool that amplifies your voice instead of replacing it with something generic.

Your clients work with you because of who you are—your expertise, your personality, your approach. Your marketing should reflect that, even when AI helps you create it.

Take 10 minutes to set up your voice style guide today. Your future self (and your clients) will thank you.