12-Month Real Estate Marketing Calendar

Get Listings & Leads with this Listing Expert Agent's 5-Step Marketing System and Marketing Calendar.

You came to this page because you want to know one thing: How can I spend as little time as possible on my marketing... but still get the biggest possible result? 

Whenever people ask me this question, I always think of fishing. Whenever I go fishing, I study the weekly fishing reports so I know where there are going to be lots of fish. That just makes sense, right? Drop your hooks where there are lots of fish, and you're more likely to actually catch something. 

Marketing is much the same. If you want the biggest return from your marketing efforts, focus your efforts on your biggest source(s) of business. For most real estate professionals, that will be repeat clients and people who were referred or know you personally. In fact, according to the National Association of Realtors, on average 70% of a real estate professional's business comes from their sphere of influence. 

Yet despite the fact that this group represents such a large chunk of business, most of us overlook, ignore, or take it for granted. And with 76% of home sellers abandon their previous agent and work with someone else, the statistics confirm that we're losing out on a ton of potential business. 

In this post, were going to give you the marketing system, ideas, and strategies you need to consistently engage your contacts and connections to produce more referrals and repeat business than you've ever had before. (And the best part? You can do it in just a few hours a month)

Marketing to your Contacts and Connections

For our marketing system, we take a 5 step approach:

1. Blog
2. Email
3. Video
4. Social Media
5. Personal Touch

On the surface, these steps might seem obvious or basic, but the trick is how you connect them in a way where you are 1) Constantly providing valuable information to your network 2) Creating a solid context for conversations and 3) Building an expert reputation in your target markets. 

Step 1: Publish Useful Real Estate Information

First step, publish real estate information that people will find useful and engaging. This is where we use a blog post. Blog posts make the information easy to produce, publish, and share. 

In the video above, we feature one of our campaigns, "National Snapshot: How's the Real Estate Market?" Market snapshots & updates are an easy way to provide information that will be interesting to your network. But you can provide information on nearly anything! Home buyer & seller tips, remodeling advice, home equity, etc! As long it's real estate related and interesting, you're good to go! 

After you create this piece, it will become the reason for outreach to your network AND it will help create authority & credibility for your online reputation. 

Step 2: Send the Info to People You Know

Finding a reason to email you contacts can feel difficult? How do you reach out without feeling like you're just sending spam or like your only reaching out to see if they are interested in buying or selling a home?

That's where the blog post comes in. Sharing the valuable information you created becomes an easy reason to reach out to everyone you know. 

So for Step 2 of this campaign, you're going to send an email to all of you contacts. In your email, summarize the main points of the blog post and provide a link to the full article. You can use the example in the video above as the basis for your email!

Step 3: Share a 1-Minute Video

If you're not currently using video in your marketing, it's time to start. Video is the most effective marketing medium right now. In fact, first using video get 6 more leads than those that don't. 

What's more, video helps build trust and establish a relationship with the viewer even before you've met. Numerous times now Garry has met a client only to have them say, "I feel like I know you! I see your videos everywhere!" 

When your first getting started, however, video is intimidating. And that's why these 1-minute videos are an excellent place to start. They're short, and you're just recapping the highlights of the blog post you produced. Big impact. Low commitment. 

After you've recorded the video, you're going to share it to your Facebook business page. For extra impact, you can turn it into an ad targeting your contacts. (You can create an audience of your contacts by uploading your email list to Facebook). 

For as little as a $1 a day, you can get some massive exposure. In the example in the video above, we spent $3 to reach 893 people and get 85 post clicks. 

Step 4: Post Info on Social Media

For Step 4, you're going to continue to get your valuable real estate information in front of your contacts in as many ways as possible. 

Share your the blog post your created across all of your social media accounts. Post it to your Facebook Business Page, share it on LinkedIn, Instagram, Pinterest... Whatever you use, go ahead and share the awesome resource you created! 

Step 5: Personal Outreach

When you consistently do the previous marketing activities, you're going to get your contacts thinking about you when they think about real estate. To capture the opportunities that is generating, you need to do personal out reach.  

Personal out reach, however, has changed. These days, people rarely answer the phone. So if you want to have personal communication with someone, you're better off trying an alternative form of outreach. My personal favorite--and in my testing, most effective--method of outreach is Facebook Messenger. 

Facebook Messenger is a convenient, unobtrusive way to have a conversation with one of your contacts. Messenger gives your contacts the ability to read & respond at their leisure, and for all of these reasons, Facebook messages have an astronomically high response rate. 

And reaching out with Facebook is incredibly easy! Just send a quick, "You recently popped up in my feed, and it made me wonder how you're doing". As you can see in the example above, it can produce some amazing results! 

Marketing Ideas for Completing these Steps

Now that you know the system for engaging your contacts each month pulling forward all the business from repeat clients, referrals, and people you know, here are some marketing ideas to help you produce that initial valuable real estate information each month. (Plus some example ads, posts, and more!) Just check out the video above.

And if you want a full 12-months worth of marketing ideas, download our free Marketing Calendar below!