Tools and Resources You Need for Your Next Listing Appointment

If you have been following along our three-part series;What you need to know to rock your next Listing Appointment(PART 1), you will have read about a number of tools and resources that Garry Wise, co-founder of GoodLife Luxury and The Paperless Club, and his team use to create a5-PointListingAppointmentsystem anddigitalMarketing Strategythat more often than not,gets them hired during the actual consultation.

Tools and Resources

Evernote

Evernote is your digital pen and paper; a multi-purpose app that acts as a digital file cabinet, note-taking tool, daily journal, task or project management system, recipe-keeper, and more. Evernote can be used to take notes during your pre-work (PHASE 0in 'What you need to know to rock your next Listing Appointment'), and can be used as reference point, and to add to existing notes. while you and the seller meet and inspect the home(PHASE #1andPHASE #2).

TouchCMA / Keynote / PowerPoint

Garry and Chris recommend using TouchCMA (an MLS-connected consulting tool) along with Keynote or PowerPoint to create yourMarketing Strategy(digital listing presentation).

The digitalMarketing StrategyisPHASE #3in the5-Step Listing Presentationsystem (readWhat you need to know to rock your next Listing Appointment). To learn what slides to include in yourMarketing StrategyreadCreate a Marketing Proposal that sellsinPart 2of this series

Numbers / Excel

This is the financial conversation;PHASE #4 of the 5-Phase Listing Appointmentsystem. Instead of talking about whatyouthink the home is worth, this discussion is aboutwhat a buyer would pay for the propertybased on the most recent statistical evidence.

Garry and his team have discovered that most sellers have determined a price in their head because there is something they want to do with the money. But truth be told, most sellersdon't really know what amountthey will be getting at the end of the transaction. As a result, Garry usesNumbersorExcelaNet Sheetthat breaks down fees and shows the seller what they will receive at the end of the sale.

DocuSign

We pride ourselves on transparency (plus it builds rapport and creates welcomed expectations with the seller) so as part of the initial pre-work conversation (PHASE 0) let the seller know that if you both feel comfortable with each other, and are on the same page at the end of theListing Appointment, you will be signing a document that allows you to start marketing the property immediately.

This is where DocuSign comes in.

InPHASE #5of the 5-Step Listing Appointment system we use DocuSign to electronically sign documents and agreements on our digital device before we leave the consultation.

By using this simple5-Phase Listing Appointmentsystem, including our slide-by-slideMarketing Proposal,you will amaze potential clients, stand out from the crown, and rock your nextListing Appointment.