Get My Free ScoreBuyers and sellers now ask AI who to hire — and they treat the answer like advice from someone they trust. Your free AI Visibility Score shows what AI platforms can actually see about you, what they're getting wrong, and what to fix first.
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The research that used to start on Google now starts in a chat window. Buyers ask ChatGPT which neighborhoods fit their budget. Sellers ask what their home might be worth. And sooner or later, they all ask the same question: "Who's a good agent near me?"
Here's the difference: people don't treat an AI answer like a page of search results. They treat it like an opinion from an advisor they trust. They give their AI a name. They say thank you to it. When it recommends an agent, that lands like a referral from a friend — not an ad.
The person doing that asking isn't browsing, either. Someone who checks you out by name with AI is at the decision point — choosing an agent now, not months from now. That's the most expensive place to be invisible.
And there's no page two of ChatGPT. Either you're in the answer, or you're invisible. Worse — if AI has your facts wrong (zero reviews, the wrong brokerage, "no sales history"), that trusted advisor is quietly steering people to the agent down the street.
Every time we teach AI search to agents, the chat splits into two groups.
Same webinar. Same hour. The difference isn't luck — it's whether AI can find, read, and verify you. That's exactly what your score measures.
AI doesn't recommend the agent with the biggest ad budget. It recommends the agent it can find, read, and verify. Your score measures the same signals we check in our own AI search audits:
When someone asks about your market, AI looks for the agent who already answered the question — neighborhood guides, market updates, the questions buyers and sellers actually ask.
Your name, brokerage, phone, and address need to be exact matches everywhere AI looks — down to the capitalization and commas. "Chris Scott, GRI" and "Chris Scott, Realtor" read as two different people. When your details disagree, AI can't verify you — so it hedges, or recommends someone it can.
Three technical pieces: an llms.txt file (the preface that tells AI what your site is about), a sitemap (the table of contents), and structured data (hidden labels, so AI never has to guess who you are or where you work). Your website influences what AI says about you more than any other asset — but only if AI can read it.
AI treats your website as credible only when it can verify you're who you say you are — so it cross-references your Google Business Profile, reviews, and business listings. Every one it confirms is another checkbox that says this person's legit.
Your name, market, brokerage, and website. That's everything we need.
We check your website, your listings, and your trust signals — the same ones AI reads.
A 0–100 score with the first moves to make, delivered to your inbox.
We've spent over a decade helping agents market their businesses — and the last few years testing exactly where AI fits. Thousands of agents have used our trainings, tools, and Marketing Club to build modern real estate businesses. Your AI Visibility Score comes from the same audit we use in our own AI search work.
It's free, it takes about a minute, and it beats guessing.
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